10 Ways to Increase Positive Online Reviews of Your Salon


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Increase positive online reviews about your hair or beauty salon and you will improve your online reputation. These days, the vast majority of people – somewhere in the region of 88% – trust online reviews as much as they trust a personal recommendation. A similar number won't buy from a business which has too many negative online reviews. That's why it's so important to figure out how to get online reviews...

How to get online reviews

1) Ask for them

If you don't ask, you won't normally get. More than 90% of people will read and listen to online reviews. Less than 10% will write them. This makes it important to ask every customer to review you. You can ask them:

  • On your website
  • Via email
  • In your email signature
  • When you call them by phone
  • By sending a postcard

2) Show them how

While leaving a review sounds simple, it can also sound like a bit of a chore.

If you create a quick “how-to” guide to show them just how easy it is, you'll encourage more of them to do it.

3) Make it easy

Any obstacle you put in the way of someone leaving a review will quickly put them off. In addition to a “how-to” guide, if you can make leaving a review as easy as one click, you're thinking on the right lines.

4) Earn it

It might sound obvious, but if you want someone to leave you a positive review, you need to earn it. Make sure that you always deliver a product or service which deserves a positive review.

5) Keep it personal

There are a great many tools out there which can help you automate the process of getting online reviews. The thing is, the more personal you make the process, the more likely it is that you will get a response.

After all, who would you bother to review? The brand which sent you an automatic review request, or the business owner who emailed you personally to request your feedback?

6) If you must automate, do it right

If you use automation to gather reviews, you can use it to guide people through the process of leaving a great review. Critically, you can also use software like this to let negative reviewers have their say somewhere offline – before they get to the online space.

Offering a simple “was your experience good/ bad?” choice is the easiest way to do this. If bad, make sure you apologise, offer your understanding and get in touch personally. You might just head that bad review off at the pass.

7) Respond to every review

After they've put in the hard work of writing a line or two (which they didn't have to), your customers deserve a little note of thanks. You need to respond to every single review you receive:

  • Positive reviews: deserve your sincere thanks. If you know the client or remember the transaction, so much the better – add a personal detail.
  • Negative reviews: it's easy enough to get defensive and argue against negative reviews – especially when they are unjustified. Remember though, in the online space, everyone is watching. You need to be calm and as understanding as you possibly can be. Engage with the review and try to be honest while you put yourself in your customer's shoes. Negative reviews can actually be a good way to improve your online reputation – if you handle them correctly.

8) Consider building a review point

You can build your own review stand in the corner of your salon. All you need is a laptop or desktop with a speedy internet connection and a little sign explaining how easy it is and how much you appreciate it. The only potential downside is that some review sites penalise reviews which come from the same IP address.

9) Get your team involved

Every time an employee is mentioned by name in one of your reviews it adds a serious personal touch and value to that review. That makes it worth rewarding stand-out, review-mention-worthy employees. It's also a good way to encourage your team to get involved in the review generation process.

If they know they might get something if they're mentioned, they'll be more inspired to go that extra mile. Do be sure to educate your team about the correct way to ask for a review though. Even big brands have made missteps by allowing employees to get too pushy when requesting testimonials.

10) Incentivise

Ethics are an issue here. Is that incentive large enough to be classified as a bribe? If so, you've gone far too far! You also can't make that reward contingent on the review being positive. However, a small discount or coupon can go a long way towards encouraging people to leave you online reviews thick and fast.

Do you need to know how to get more online reviews?

Local Fame helps hair and beauty salons of all sizes gather positive testimonials about themselves online.

Contact us for a chat about how we can help you increase the number of positive reviews which you get.

Download FREE pdf with additional information Download

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