‘Beauty Salon Marketing’ Category

charts and graphs
Publisher

by Local Fame on March 12, 2020

How to Measure Social Media ROI for Your Salon

Over half of marketers struggle to measure their social media ROI. After all, how do you measure your Return On Investment for marketing designed to boost customer satisfaction levels? Or brand awareness? Not all of your social media activity gives you a value which can be easily measured in cold hard profit… However, social media…

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The importance of contingency planning
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by Local Fame on March 05, 2020

Online Reputation Management: Your Contingency Plan for Bad Reviews

The importance of contingency planning for bad reviews of your beauty salon is a key part of your online reputation management. In today’s interconnected online world, a single negative review can go a long way. This is important: Because, increasingly, studies and surveys show that people trust online reviews almost as much as they trust…

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small piggy bank
Publisher

by Local Fame on January 07, 2020

Salon Owners – How Much You Should Budget for Online Marketing?

Working out your online marketing budget is a real chore for many hair and beauty salon owners: After all, digital marketing is the best way of finding new customers – and it doesn’t look like that’s going to change any time soon. But how much does digital marketing cost? How should you budget for it?…

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word cloud
Publisher

by Local Fame on December 20, 2019

How to measure the ROI you get from your marketing agency

Online marketing is – hands down – the most effective way to promote your hair and beauty salon in the modern world. But throwing your money at a marketing agency is no good if you don’t know the value you’re getting from it… Here we show how to start working out your digital marketing ROI…

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salon online marketing
Publisher

by Local Fame on November 12, 2019

How important is online reputation management for your salon?

Online reputation management is critical for any business in the modern world. It’s particularly important for hair and beauty salons. Here’s why: These days, almost every customer will check your reputation online before booking an appointment with you. So, what will their check show them about your company? Will it show that your business is…

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woman holding her phone
Publisher

by Local Fame on November 12, 2019

10 Ways to Increase Positive Online Reviews of Your Salon

Increase positive online reviews about your hair or beauty salon and you will improve your online reputation. These days, the vast majority of people – somewhere in the region of 88% – trust online reviews as much as they trust a personal recommendation. A similar number won’t buy from a business which has too many…

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laptop flowers and pencils on a table
Publisher

by Local Fame on November 12, 2019

How to Respond to Negative Reviews of Your Salon

Responding to negative feedback correctly can be good PR for your hair or beauty salon. What’s more, how the customer feels they are treated makes up 70% of the buying experience – and more and more customers these days will want to see social proof of your quality (in the form of online reviews) before…

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digital marketing for the win
Publisher

by Local Fame on October 21, 2019

How to Protect Your Reputation Online

Working out how to protect your reputation online is key to attracting new customers. After all, the power of online search in today’s world cannot be overstated… Almost everyone these days will search for a business online before they hire them. So what will they find out about your business when they search for you?…

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instagram app icon art
Publisher

by Local Fame on September 24, 2019

Direct message marketing on Facebook and Instagram

There is a tendency to lump Instagram and Facebook messenger marketing in with your overall social media strategy for those platforms… However, direct message marketing is a field all of its own. Here’s why you need to think about it this way and how to use it effectively: Why is Facebook Messenger marketing so effective?…

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Pinterest logo collage
Publisher

by Local Fame on August 14, 2019

Pinterest for Hair and Beauty Salons

Using Pinterest for business marketing is a very good idea if you run a hair or beauty salon. There’s one very good reason for this – its users: 97% of Pinterest users are women 20% of all women who use the internet use Pinterest It also has a fairly high degree of correlation between people…

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