‘Reputation Management’ Category

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by Andy on September 01, 2015

How to use 100% of your e-mail – From The “Hello” to the “Thank you” e-mail

People like to know who they’re doing business with, they always have and they always will. At times, using the internet for your marketing makes giving customers a sense of who you are more difficult. Therefore, take every opportunity to introduce a personal touch. A well-crafted “Welcome”, “We miss you” and “Thank you” emails are…

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by Daniel on July 16, 2015

Here Is Why You Should Start Using Twitter for Business Now

On the 19th of May, Google and Twitter have signed new partnership contract. For Google that meant getting to index the tweets and use them in search results. What this means is that businesses looking to promote online have a much stronger tool in their hands if they use Twitter for business. Here is why….

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by Ivan Kostadinov on June 18, 2015

Definitive Guide to The Power of Competitors Research

Have you ever found yourself wondering what the competition are up to? Well, you might be surprised just how easy it is to find out more. There’s a huge amount of information about your competitors out there, just floating around the Internet. There’s a lot of information about your own business, too. Knowing how to…

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by Andy on May 20, 2015

Brand Promotion: Give Company T-Shirts Out For Free

One of the simplest methods to increase your business as well as to get your brand name into the marketplace is to offer all of your customers free merchandise advertising your company. Everybody loves goods that don’t have to be paid for. One of the simplest methods to increase your business as well as to…

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by Daniel on December 19, 2014

Review Management: Are Negative Reviews Good Or Bad For Your Business?

Let’s be honest: no one likes getting negative and criticising reviews. Some businesses try to track down all the bad reviews and get rid of them. But a recent research published in Journal of Consumer Research proves this approach wrong. Online review platforms like Yelp, TripAdvisor or Amazon have provided enough data for Harvard Business…

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by Ivan Kostadinov on August 21, 2014

How to Use the Internet to Put Your Business on the Spot

The Internet is a wild beast with great many ways to win its heart. Independent businesses are in a for a tough fight that never ends. Case in point, new businesses have it especially difficult for newcomers since the market has been saturated and established chains and brands rule. Being part of a chain is easy…

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by Ivan Kostadinov on July 29, 2014

Google’s Right to be Forgotten – You have 50% chance to Succeed

As you know, Google has been forced by the European Parliament to start accepting requests by people who want personal information about them to disappear from the search engine’s index. Google obviously wasn’t happy about that, but they completed the task and the Right to be Forgotten is now an active service. As you know,…

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by Andy on July 18, 2014

Fake Reviewers Beware! Online tool identifies deceptive reviews.

Most people nowadays read reviews online before making a purchase or visiting a place. Some of those reviews are very helpful, some are very funny, but which of them are actually true? Websites like Amazon or Google Places are quickly becoming preferred targets for malicious reviewers and their aim is clear – to make honest…

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by Daniel on July 11, 2014

The Google Maps Terror Continues, Another Business Goes Down

More Examples of Google Listing Errors Destroying Businesses We wrote recently about the pending court case of Rene Bertagna v Google. Mr Bertangna’s restaurant, a 40 year established enterprise ceased trading within a year of an inaccurate Google listing which stated that the restaurant was closed at the weekends. It has to be said, and…

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by Ivan Kostadinov on July 09, 2014

How Google Maps Results Can Crush a Successful Business

We’ve said it before but we’ll say it again. You can’t afford to ignore the internet because it won’t ignore you in return. You certainly can’t afford to ignore Google Places because until you claim and manage your page, anyone with a Google Plus account can submit information about your business. Yes, anyone; your competitors,…

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