The most conventional method of ensuring that your existing clients will stay faithful. Tried, trusted, and still used because they work!
Offers and Promotions
These are available to all customers, old or new. This is a particularly useful way of filling your salon at traditionally quiet times. ‘January morale boosters’, or a ‘Beat the post holiday blues’ offer are two possibilities, but you can come up with a reason to offer a promotion at any time of the year.
Time Sensitive Bookings
Get 10% discount when you book your next appointment before you leave the salon. Or a discount on styling if the appointment is taken within a month of another treatment.
Refer a Friend
Lots of people are sensitive about gaining financially from their friendships, so make the offer applicable to both the existing customer and their friend. salon. Or a discount on styling if the appointment is taken within a month of another treatment.
Instore Tea and Coffee
An essential for any treatment that requires your customer to sit still for a time, so for colouring or perms you’ll always have tea or coffee on offer. It’s also a useful courtesy when a customer arrives early, when you’re running late, or for the person who walks in off the street and has to wait for a stylist to become available.
Text and SMS messaging
This is a method that’s moving away from the more traditional forms of advertising but isn’t quite cutting-edge. One common approach is to send a ‘Happy Birthday’ wish with a 10% discount offer. Frankly, we think this is a bit old-hat, and bordering on the invasive. If you know your customer well enough to wish them Happy Birthday do it when they come in. Use a text offer when you haven’t seen a client for a while and want to remind them you’re still around.
This is the first and gentlest way of going online. You’re still building on your existing customer base, but it’s a way of reminding them that you’re around then they’re not in your salon. Use emails to keep customers informed of any upcoming offers or promotions. Include a way for them to get in touch with you as soon as they get the email.
A little bit more than just an email, use a news letter to tell your customers about new products, or fill them in on this season's fashion trends. A well written and good-looking newsletter can do wonders for your business and there's a good reason that it's one of the most popular online advertising techniques nowadays.
Local Business Listings
This is where the gold lies - your chance to pick up the person who doesn’t yet have links within the community. If you’re not yet listed on your Yahoo local or Bing pages get yourself up there. Google maps don’t just tell potential customers that you exist, they show them where you are.
Get some Expert Help
You know how you feel when the embarrassed client comes in after a home cutting or colouring disaster! You’ll help them remedy the problem of course but sometimes it takes a while to fix things, and it would have been so much less painful for them if they’d come to you before they tried to do it yourself.