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You want more people to discover that your business is the place to visit for haircuts, manicures, pedicures and much more. That means you need salon marketing that's cohesive everywhere your business can be found on the internet - a smart website, high-quality directory listings, great online reviews...
Everything to make sure that when local people search for a "hairdressers" or a "beauty salon" near them, it's you that they find first.
At Local Fame, we've built our experience in the health and beauty industry with clients as far afield as London and Melbourne.
Tell us what you need today. We'll be upfront about what we'll do for you - and how it'll get more clients through your front door.
Let's think about the all-important first page of Google search results. How many times have you looked for a local business - like a salon - and clicked one of the first results you saw? Most local people do exactly the same thing. The goal of any online beauty or hair salon marketing is to boost your business so it sits right at the top of search engine rankings. But Google is not the be-all and end-all of places to be seen online:
Local Fame ensures that you get found first anywhere local people search online for hair or beauty salons. With your top cuts and specialist services perfectly presented. The testimonials from your previous clients clearly shown. And visibility across all the best health and beauty platforms and mobile apps. With us, your best side will always be on display.
You trust your stylists to trim, cut and style. As your salon marketing agency, we’re the specialists you can rely on to take care of and grow your business’s local online profile.
We ensure you’re easily able to:
You’ve already put a lot of work into designing the look and feel of both your salon and your brand. The best hair and beauty salon marketing will build on what you already do – things like your regular offers and promotions, loyalty cards and friend referrals. We expand on that with Public Relations outreach, by creating vibrant new content such as videos showcasing the skills of your team and social media promotion through mobile apps and social media like Instagram and Facebook.
Every client who walks through your door needs special attention to give them the look which will best suit their face, hair or body type. Similarly, every salon has its own unique strengths to play to. Together, we’ll work to bring the very best out of yours.
Are you a gentlemen’s barbershop? A luxurious salon experience? A fun local family hairdresser? A mobile spa service?
You might offer the same sort of cuts or services as other salons in your area. But your brand is always going to be your own.
Like you, we know that creating the perfect overall appearance requires a lot of attention to individual details. And all of your beauty and hair salon marketing materials need to deliver the same message to your clients. In the case of your online profile, that means:
Potential clients are searching online for businesses like yours all the time. Think about how many times a local person types “hairdresser + my location” or “beauty salon + near me” into their mobile phone or computer every day. We make sure that your business is strutting its stuff right in front of them when they do.
You’re sure to have already spotted the little green “AdWords” label on a Google search results page. Those are businesses which have paid to get to the top of the pile. Smart use of this feature can get you some serious custom. By carefully setting up your ads and monitoring the results you get, we make sure you don’t waste your money.
Salon, barber and hairdresser marketing is a natural fit for many different types of media. Local magazines and newspapers plus other PR opportunities for you will be found by us.
Like a layer of makeup foundation or the light sprinkling of water that prepares hair to be cut, your website works as the starting point for much of your online presence. We make sure your website is smooth, modern, on-message and makes sense to your users.
Organic Search Engine Optimisation techniques are for those who are prepared to put in the hard work. We’ll take care of everything necessary to empower your online self. This will include optimising your website, creating backlinks and – perhaps most importantly – writing content that’s relevant and interesting for your audience.
Clever use of social media is an incredibly powerful tool for the modern salon owner. But your social media profiles aren’t something you can randomly throw content at and expect to simply get you more clients. We’re always measuring the results our social media expertise gets for you in hard numbers – how many people follow the links you post to actually book an appointment with you, for example.
Our custom marketing packages are tailored to beauty and hair salon owners and managers that wish to improve their presence online and increase the number of clients from online channels.
No matter whether you’d like to differentiate your clientele or simply have more enquiries in slow days, Local Fame is here to help with the custom packages we have designed to meet your needs. To make sure you have enough free time to manage your business, we take the burden off your shoulders and let you do what you are best at.
The custom packages offer anything from managing your social media to updating your website with current promotions and becoming more discoverable on Google. Just think about what your salon needs and we will deliver at an affordable cost to meet your budget constraints.
Still uncertain? Speak to one of our friendly account managers today to get a more in-depth understanding of what we can do for you.
There is no better way to show your appreciation and gratitude to your current customers than offering them loyalty cards. This well-known marketing technique is a secure way to earn clients loyalty, appreciation for your services and boost future appointments.
Another traditional way to attract new customers and retain old ones is to regularly announce promotional offers. However, in order to be successful you have to know when & how to give such discounts, deals and specials.
In order to secure their next appointment, many salons offer the so-called “early bird” discount to customers who book their next visit in advance and thus have the chance to use special price discount for the offered services.
As a traditional marketing method, referral programs are a great way to grab the attention of current customers and respectively to gain new ones. Usually, such offers are offering a certain discount if you recommend the beauty salon to a friend. If the referral program that your salon is practising is attractive enough you can quickly expand your clientele.
We have summarized our years worth of experience and expertise in this short, but hopefully informative and educational, sequence of marketing content for those of you that feel they have either plateaued or need a bit of help with strategy, implementation and growth-hacking in their beauty business. Enjoy the read.
From local London hairdressers to the biggest barber shops in Birmingham, we help you stand out from the crowd. Whether it’s helping you fill appointment slots on slow days or assisting you in taking ownership of your online reviews and boosting your PR presence, we’ll customise the support you get to meet what you need. Simply call and tell us about your business. We’ll make sure that when customers search for style in your area, it’s you they find.
Whether you’re a barbershop in Brooklyn or a salon in South Carolina, we’ve already given a business like yours the boost it needs to get the success it deserves. With our online skills supporting your talents in the real world, there’s a lot we can do. Talk to us what we can achieve as your salon marketing agency. We’ll get you more customers through the door.
Call now. Let us win you your own Local Fame.
Are you a veteran barber in Brisbane or the newest salon in New South Wales?
Make sure that local searches in your area point to your business first. Wherever you’re based, we’ll already have helped a business just like yours empower their online profile and get more clients. With your style and our SEO, there’s not much we won’t be able to achieve. For a real picture of what we can do and no-frills assessment of how effective your online marketing currently is, simply get in touch.
Together we’ll create your own Local Fame.