Professional Local SEO Services in London
from Local Fame

What Is Local SEO?

Local SEO is focused on providing results that are relevant to a searcher within a specific geographic area. Local SEO marketing or local search optimisation is the process of optimizing your business for search queries that have “local intent”, meaning the searcher wants search engine results with local companies near him.

What Is the Difference Between Organic and Local SEO?

Let’s look at the following example for better understanding: let’s say you have an important meeting and you need a hairdresser to style your hair. You don’t want to browse through website after website, you want a hairstylist near you that is reputable, and you’d like one as soon as possible. If you search for “hair salon near me: or ‘hairdresser + our location’ Google will display a bunch of local businesses for you to choose from, including their average rating and online reviews from other customers, plus their contact details, driving directions and photos. In this case, it would be much easier for you to find the most suitable hair salon for you.

Now let’s pretend you decide to do your hair by yourself. If we Google ‘Hairstyle Tutorials’ you will find the most relevant web page regardless of their location. If we are in London, UK, Google may show a blog post or video from some hair salon in New York, because the location doesn’t matter in this case. As we said before – the main difference between local SEO and organic SEO is the search intent.

The Importance of SEO

More and more queries have local intent, especially those from mobile devices. Local search engine marketing can help your business promote its products and services to local customers at the exact time they need them and are looking for them. That’s why local SEO has great return on investment and is both efficient and cost-effective. Another reason for the increasing importance of local SEO is that people trust online business reviews. Many potential consumers read internet reviews before choosing where to go. So by improving the online reputation of your company and receiving positive reviews about your business online, you can attract new customers.

What Can SEO Do for My Business?

Free local directory citations appear on the first page of many local search results containing the most important information about your business: name, address, phone number. So if your business is listed in enough high-quality directories in a correct manner, the chance to appear on a leading position is really high. Local ranking factors such as name, address and phone number (NAP consistency) and customer reviews can help you rank up. By adding your business to Google Maps you increase your chances of showing up high in local search results, especially if you have taken ownership of your Google Business Profile listing and have optimized it. Best part – it’s still free!

But what should you do when as a small business owner, you don’t have the time to spend researching and analyzing SEO? Finding a local SEO marketing company can help you grow your small business and determine a strategy that will support your organizational goals. Learn more about our local search marketing services below.

Our Professional Local SEO Services in London

Here at Local Fame, our specialised services for local SEO in London are designed to get you noticed where it matters most – at home and in your local community. Particularly for those working in fields of hospitality, retail or events management, connecting with the people around you is essential! Well, we can help you to achieve just that, using advanced techniques to ensure that you’re getting the best of your area’s local search traffic.

Our London SEO specialists will undertake extensive and custom-tailored research into the words and phrases that people in your area are using to search for the services and products they need. By providing your website with rich and fully optimised content, harnessing those keywords and phrases, we can make sure that it’s your business those people are finding first!

With a local SEO service from Local Fame, you can look forward to healthy new streams of localised web traffic. Connect with a wider audience, while picking up new leads, new contacts and new sales. Our local search marketing specialists can drive traffic to your upcoming event, we can promote your special deals and discounts, or we can put your venue on the map – quite literally – using our keyword optimisation in conjunction with a Google Business Listing. Local SEO is also a great online marketing strategy for franchises with multiple locations that want to be on the top of the local search results.