New Service Provided by Yandex – Yelp can Watch and Learn

Publisher

by on

The web application Yandex.CityThe idea of Yandex is to tap into a gap in the online market. They want to offer local search results to rapidly growing middle class citizens based around big cities. Their competition to date is made of Foursquare, Yelp, Google and Tulp. But some facts about their competition should be mentioned :
  • Foursquare is limited to what it offers in the USA.
  • Yelp does not have a service in Russia.
  • Google's market share is a lot smaller.
  • Tulp.ru are just too small to be serious competition.
Yandex is starting out covering 17 urban areas and bringing together more than 70 sites with customer reviews to power the content of Yandex.City. The application at this moment is available only in Russia, but in the future it's likely to offer it in Turkey, Belarus, Kazakhstan and Ukraine. The Russian company is on the riseUsers will not only have access to reviews and locations of the places, but Yandex.City will link to Yandex.Maps which will guide you from your current location with a navigation system. Yandex.City will push geo-targeted and search-related ads to users, just like Google does. The ad service is not available yet, but Yandex will probably first use it with KitLocate which targets the local search market in Israel. Yandex.City is already available and to date over 2,000 people have downloaded the app. Users can post reviews, photos and rate every visited place. Yandex.City offers wide range of filters. For example you can mention if the place is open 24 hours in the day, or if there's parking available. You can sort through the options that suit your needs. This is a way for Yandex to differentiate from their biggest rival – Google. Yandex.City offers something that businesses value - relative audience for their marketing. As a new product of Yandex, Yandex.City is a way to develop their advertising business and take the company to the next level.

Leave a Reply

online-marketing-for-beauty-salons-featured
Publisher

by Local Fame on September 13, 2017

Online Marketing For Beauty Salons: How to Get More Customers Online

Best Beauty and Hair Salon SEO Marketing Keywords for Getting New Customers Properly advertising your salon online will get you more customers through the door. It’s that simple.But to achieve effective SEO (Search Engine Optimisation – the methods through which you’ll make people find your website when they’re looking for businesses like yours online) you…

READ
internet-marketing-for-beauty-salons-and-hairdressers-featured
Publisher

by Local Fame on August 22, 2017

7 Powerful Marketing Tips for Businesses in the Beauty Niche

Over the past couple of years marketing strategies for businesses like beauty and hair salons have evolved and risen to a new level. Having in mind the constant, fierce competition in this niche if you want to raise brand awareness and establish trust in your company you have to be prepared to go beyond your…

READ
Amazon blog post
Publisher

by Dani Peleva on August 09, 2017

Busted: Tech Giant Epic Fail in Digital Marketing

There’s been way too much advice on digital marketing around the web lately- digital marketing this, digital marketing that. Social media platforms like Twitter and LinkedIn are flooding business owners and marketing managers with tips on how to harness the potential of their online presence and take ‘your business to the next level’. Digital transformation,…

READ
local-online-marketing-featured
Publisher

by Andy on August 29, 2016

3 Surprising Reasons Why Local Online Marketing is Harder Than National or Global Online Marketing

Local online marketing has proven time and again to offer a better Return On Investment than national campaigns. But many advertisers still allocate only a relatively small percentage of their overall budget to local marketing – as the Balihoo survey linked to above shows, sometimes as little as 20%. Most advertisers are far happier conducting…

READ