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Marketing for psychologists is all about making sure that it’s your therapy business which potential patients have at the forefront of their minds. It’s also about demonstrating to them that you’re the choice which they can count on. SEO for therapists – also known as Search Engine Optimisation – is the process through which we make your business more attractive to Google and other search engines, as well as to people looking for therapy using their computer or mobile device.
Like you, we know the importance of first impressions in the decision-making process. When it comes to a Google search, this means most people will choose a result from the first page of results. So that’s where we’ll ensure your practice is found. But that’s not the only place you need to be seen…
Wherever people research getting therapy online, we make sure that you’re a well-regarded presence there. This includes everywhere from the most reputable therapist directories like Psychology Today to the leading social media platforms. It’s all to build and reinforce the truthful impression that you are the most reliable and knowledgeable local practitioner.
You’re the expert in your field. You’d never trust someone who wasn’t fully qualified and experienced to work with your patients. Similarly, we’re the specialists in ours – therapist website design, PR and marketing. We’ve got the knowledge and skills to keep your online profile happy and healthy.
Here’s how it works:
To do this, it’s important that all of your marketing speaks with one voice. Even if you’re not aware of it, you likely have an existing brand. You may also have previously conducted advertising campaigns. We’ll build on those and work with you to build a strong, cohesive brand and message if you don’t have one already. It’s a combination of the best traditional marketing for therapists and the latest online techniques. This latter will include making you an interesting, relevant and engaging presence on important discussion forums, social media and even the latest therapy apps.
We imagine it’s a little like diagnosing a patient. You need to have a complete understanding of their history and where they’re coming from. Then you need to work together with that in mind.
Are you an expert in family counselling? A psychotherapist? Or perhaps you specialise in Cognitive Behavioral Therapy?
You’re already well aware of your local competition in the field and the similar services they offer. But no doubt you also know that your methods and the care you give to your patients are the ones they would benefit from most. Your values and approach are what set you apart. They’ll all be part of the brand tone, image and voice we’ll create for you. Once we’ve got that, it’s a case of making sure we promote your business online where it’s going to do the most good:
When people conduct a local search for the goods or services they need it’s the company with the best local SEO that’s going to get the business. This means being ready to direct queries for a “therapist near me” or “counsellor in your city” to your website. We’ll make sure that’s precisely what happens.
You’ll come across the green “AdWords” notation on certain search results every time you use Google. These show where your competitors who want to get out ahead of you have paid to have their ads placed. It’s a tactic you can use too. By using the best metrics and by closely targeting any paid ad campaigns like this, we make sure you get the best value for money and the most conversions from interest to booking.
As someone who knows the power of talking about things, it’ll be no surprise to you that Public Relations is a key part of promoting your therapy business. We’ll use our knowledge of media channels to make sure we target the most cost-effective ones with your message.
Your website is the cornerstone of your internet marketing strategy. Websites for therapists need to be clearly laid out, simple to navigate and clearly display your information while also persuading your audience to contact you – even if it’s just for a no-pressure discussion.
There are several important factors involved in boosting your online presence organically. Firstly, that your website is highly optimised and that you have proper backlinks in place. Secondly, you need to be creating powerful and meaningful content for your audience to interact with. This makes you the authority on the subject – someone your audience trusts because of the quality of your information.
Some healthcare professionals are concerned that social media isn’t a very professional way to promote their services. But the sheer number of people you can reach through Facebook alone is staggering. We don’t just “use social media” though. We constantly monitor and measure the effectiveness of your social media activities to make sure it’s actually getting you more clients.
We work with therapy businesses of all sizes and fields – Counselling, CBT, psychotherapy. From large Central London clinics to local practitioners caring for their small communities up and down the UK.
Whatever your speciality, we’ll promote you as the trusted local authority in the field. This means you’ll have a powerful and cohesive online presence built for you. One which serves better than any signpost to point potential patients in your direction.
Chat with us today. Together we’ll work towards your very own Local Fame.
You already know that you’re the one best placed to help your patients. They need to know it too. Well-designed therapy websites are important of course, but you need to be showing off your skills and knowledge everywhere people look for therapists online.
Local Fame helps you do it. From small-town, single-therapist practices to large practices in urban centres in any state, we’ve got what it takes to get more patients into your couch.
Connect with your patients now and build solid relationships like never before.
It’s not a question of location. Therapists from the Northern Territory to Victoria can take advantage of the power of online marketing to get the number of patients they deserve. You’re the expert in your field – relationship counselling, behavioural therapy, mindfulness. At Local Fame, we’re the experts in helping you show it.
Get found by more patients who need your help. Your business needs to grow. We’re ready to talk about it.
All of the above is key to creating an online profile which will get more people onto your couch every day. Having a website is one thing. But a properly cared-for, optimised and universally coherent online presence is quite another.
Because the world of the web is always changing. Every day you will get new online reviews you need to manage or promote. You’ll also need to produce new content in order to make sure search engines like Google remember who you are – and continue to point potential clients your way.
Just like in the real world, your online reputation will show people whether they can trust you.
90% of people trust reviews they find online
It only takes one or two bad reviews before you’re going to be ignored. Just think about the last time you tried to find a service – especially for something as important as you or a loved one’s mental health. Would you settle for anything other than a practice which has perfect testimonials?
Local Fame ensures your practice has exactly that. We help you take the reputation you’ve worked so hard to achieve in the real world with you when you enter the digital one.