Invite an Industry Expert for an Interview


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How to Put This Tip into Action?

Google's Eric Schmidt giving interviewThink about industry experts or partners you'd like to interview and make a list. If nobody in particular springs to mind then try out the Buzzsumo, tool. It'll quickly pinpoint industry professionals who have an active social media following or strong online presence. The tool will also help you to see how likely they are to respond to your request for an interview, by checking out their Twitter responses. When you've got a list, you can start gathering emails. You might think this will be quite difficult, but Google will help you track them down. You can also look for the information on their website, social media pages or previous company press releases. The next step is to send out your invitations. Don't go overboard - keep it brief. All you really need to do is give a brief introduction of yourself and your company, and ask if they'd be interesting in answering a few questions that'll be included in your blog post. If they show an interest then follow up with some of your questions, and arrange a time that you can talk together on video. Really doesn't sound that complicated does it? If you're a little reticent in taking this course of action then use Local Fame SEO services in London. They'll be more than happy to help with their expertise.

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