Google is Broken: Why Regional Search Still Lives In The Past

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Regional Google SearchOver the years, Google has been working on delivering the most relevant results and such that would actually fit the context and not just match a query.Some of the examples are changes with Exact Match Domain rankings to prevent websites with names that are matching search query rank higher just for this reason and put the relevance first. However, as mentioned before, such incredibly useful features of search algorithm seem to be delayed or not implemented at all for many regional versions of Google. Users in France, Italy and Spain have been reporting cases of deliberate EMD domination for the first page results. This way even though there is supposed to be some healthy competition, regional search is clearly broken or lives in past.However, it doesn’t end there. Last year, Google has implemented another major update of its search machine – Hummingbird update. The idea was to make search engine more flexible and let it understand the meaning behind the words and not just the grammatical part of it. In other words, searching for a place to buy evening dress would have to return geographically relevant results, since the user is really not likely to be interested in the offers that can’t even be delivered to them. While such functionality is extremely beneficial for user it seems to be in limited access again.This is especially relevant for the nations that share language but use it in not the same way. For example, Spanish is the fourth most spoken language and is used in all throughout Latin America, Cuba and other countries. However, some words are used in a very specific ways and mean different things. When a Spanish person "googles" something, they expect to see the results they really meant but according to Gianluca Fiorelli, an SEO and Web Marketing Strategist, there are significant issues with this in many cases. In particular, there are serious troubles with mixed up results from Latin America and Spain, which are separated by ocean. People looking for a bandwagon in Spain are getting suggestions of for nice card from Colombia, Venezuela on the first page of search results just because the word means two different things in these two regions. This is clearly not what Google was going for and something really did get wrong and broke down, as preventing such mess was the initial goal of the update.Are regional Google results broken? Is it just lack of investment and interest or a sign of a deeper issue? We do not have the answers yet, but lets hope Google addresses the issue after all. 

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