Why You Need A Responsive Website

It's not all bad news, this is such a rapidly developing technology that if you haven't caught up with it yet, you're far from alone. Responsive design has been mainly driven by the needs of the mobile internet sector and that's something that's set to explode this year.

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If your website isn’t responsive you’re already losing customers and sales. Worst than that, the customers you’re losing out on are exactly the sector of people most likely to buy, namely those who run their searches on mobile devices. Losing customers is not what you want and it’s something that Local Fame will be delighted to help you fix. Your responsive website will look great and work well on any type of internet connected device. Older style websites are fine on PCs or laptops but if you’ve ever tried to use a site on your tablet or smartphone and given up in frustration after a couple of minutes, then the site wasn’t responsive.

Here’re a few figures to give you an idea of how things are going:

So, if you’re not yet using a responsive design website now’s the time to change.

What's Different About A Responsive Design Website


We could talk about fluid grids and cascading images but we've found that most of our customers prefer it if we don't! What is important is that a website based on the principals of responsive design will detect the size and resolution of the screen being used, and rearrange it's elements so that it looks good and is convenient to use.

This involves more than just making things smaller. Sometimes a type face or image will need to be resized but responsive design may also take into account elements such as restyling links and buttons for use with touch screen or even changing position of navigation elements.

How Local Fame and Responsive Design will help Grow Your Online Business

As so often, it starts with the search engines, they'll give preference to sites that are optimised for mobile when they're displaying search results. Then there's the consumer experience, if your site loads slowly, displays poorly and is clumsy to use, you'll lose the customer to a competitor with a more responsive website. Then it's back to the the search engines, they're responsive too and when they detect that people come to your site and leave rapidly they'll drop you further down the rankings.

Of course when you have a responsive website this cycle will reverse. The search engines will favour you, customers will stay on your site for the simple reason that it works. The search engines will notice this and your rankings will increase.

Talk to Local Fame today and ask us about optimising your site for mobile searches through responsive design. You’ll be glad you did.

Find out how your business currently looks on your local search platforms, just fill in a request for your local search visibility report and citation audit. You can also call us at +44 20 3404 5555. We’ll get back to you with the results and it won’t cost you a penny. Alternatively, just drop us a line on our contact form and one of our experts will be in touch with you, to explore how we can help with your online development.

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