Here Is Why You Should Start Using Twitter for Business Now

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Twitter + Google DealBefore We StartIt is easy to think Google has endless resources and almost equals the internet itself. But we should not fall into that illusion. In the simplest terms, Google is a very smart library – it indexes everything its bots can crawl and then uses extremely intricate algorithm to navigate and sort the content of the library. The problems start when it meets obstacles, prohibitions and blocks. This deal however, has changed the way these two internet giants interact.What this deal means for GoogleIn simple words, this deal opens Twitters vault for Google’s spiders. That means all the tweets will be indexed by Google and used in the search results.Now whenever person is looking for a hot topic, they get an aggregated view of the web – Twitter makes the results seem much more dynamic. This way Google becomes much more flexible and competitive in the news segment – a tweet takes less time to write and publish, therefore such combination makes company a more responsive and timely news source, allowing to users scan through hot tweets and news at the same time.What this deal means for TwitterWhile the search giant gets more diverse and relevant content, Twitter gets access to an incredible scale of exposure on Google’s search pages. Whenever there is a hot topic that gets popularity on Twitter, search results for related queries will very likely now include live tweets and accounts. If the user had a Twitter app on their device, this is also an opportunity to convert as taps on tweets will result in opening the app. Otherwise, there is a special landing page within search results that will promote Twitter branding. Overall, this means more potential opportunities for Twitter to monetize even on logged-out users.What This Deal Means For Your BusinessAnd finally, why should you care about the Twitter-Google deal? The thing is, while the deal is beneficial for the both parties involved, you can take it a step further and benefit from both. If your business has a strong Twitter presence, if your business tweets about relevant topics and provides information in timely manner, your tweets might start appearing in SERP. In addition, you can start getting even more traffic from Twitter, if you tweet about hot, trending topics with hashtags as this will very likely grant you a spot on the first page of Google. If you business still does not have an official Twitter account, this might be the right time to start building your audience and reputation, since at the start Google will only scan part of the tweets (even Google could never manage to process all those millions of tweets) and accounts with higher authority are getting indexed first and sooner. If you start using Twitter for business today, you will see long-term effect when Google starts indexing more of tweets.How To Use Twitter to Promote Your BusinessProbably the best Twitter tip you can get it not to be promoting your business. Meaning, let your activity on the network drive traffic to your site, get indexed by Google faster but don’t obviously use Twitter for plain self-promotion and praise. Use twitter to interact with influencers in your industry, contact active users and interact with your customers. Show your business is built by humans as well by introducing a little bit of human, non-corporate activity on your profile. Ask your followers questions about the business, industry or something completely different. But also, don’t forget to switch into listening mode and actively look for feedback. In addition, you should remember you only have 140 characters to spare so be succinct.Thanks to this deal, you can now start being active on the waves of popular hashtags and get a chance to be featured by Google if they consider your business Twitter account reputable enough.

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