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The key thing about an online search is that if someone is searching, they haven’t yet found the company they’re looking for. Now’s the time to show them that company is yours.
In your business, no doubt you have specialists in certain brands of appliance or experts who are particularly knowledgeable about certain types of device. On our team, it’s much the same. We’ve got specialists in appliance repair advertising just like we’ve got experts in marketing for any trade or service.
We’ll match you with a small team who’ll help you to:
This isn’t a rapid spin cycle we’re talking about here. First and foremost, we’ll be claiming and maintaining all those places where it’s vital that your company is seen online. This makes sure that your competitors aren’t getting an unfair advantage or that people aren’t saying things about you online without you being there to either thank them or correct them.
The marketing channels you’ll see us use vary by industry and the region you’re in. If our research shows that we’ll get results through leaflet campaigns as well as local SEO techniques, that’s what we do. Careful planning and investigation of your target audience are appliance specialist marketing 101.
Do you cover a small local region with an all-appliance repair service? Are you based in a large city, specialising in dryers, washing machines or ovens?
Whatever your company’s size and target audience, you’ll almost always have competitors who offer the same or similar services. So what makes you the best choice for your clients?
Your brand will tell them all they need to know how you work, why they can trust you and why they should give you the call. You may have already spent a lot of time perfecting this. But if you haven’t, we’ll work with you to highlight those things which really make you unique amongst your competitors.Then we make sure that your entire presence online promotes this. Here’s how:
It’s through local searches – for example where people add the name of the town or area of the city they’re in or use their mobile’s GPS to search – where you’ll be able to grow your client base most effectively. That’s why this is where we focus much of our work. The goal is to get anyone searching locally to find you first.
Paid ads have their place in marketing appliance repair companies like they do with many others. Especially because many people will glance at the top search results and, as it’s an emergency, worry a little less about where the result came from. That said, paid advertising like Google Ads needs to be targeted carefully. Otherwise, you risk using up a lot of money for not much gain. We ensure you aim your spend well.
A little smart Public Relations can get you a long way. Part of promoting your business online is to secure backlinks – other trusted websites who point to your site – and solid PR is part of making this happen. We have good relations with a variety of different media sources, enabling us to build solid backlinks and much more.
Your website is both the best signpost for your business and the way which people will immediately judge whether or not to hire you. Things that put many people off include slow loading times, struggling to navigate around a website or not understanding how to quickly and easily book a service which they can trust. We take care of all of that for you. Designing and building appliance repair websites is something we’ve already done for companies on three different continents.
This is really where it’s at as far as cost-effectiveness, long-term user engagement and trust are concerned. Organic SEO means getting you to the top of Google search results – remember, no one ever really looks beyond the first page – through hard work. In this case, that work means releasing interesting content like blog posts and articles, optimising your website properly and generally showing to your potential clients and Google that you are trusted and that you are active.
Social media is becoming a larger and larger source of clients for appliance repair specialists of all kinds. Both social media ads and the ability to promote your content to a local client base is very useful indeed. You just need to keep those clients on board in smart and sensible ways.
Companies with a big city and small town catchment areas alike will find it easier to attract new customers with a stronger online presence. The appliance repair marketing we provide includes everything you need to do exactly that: website design, PR, local organic SEO expertise and much more. Whether you’re an Oxford oven specialist or a tumble dryer repair expert working in Tunbridge Wells, we’ll be able to expand your profile and bring you more clients.
Get found by more local searches and you’ll see how many calls start coming in.
Are you a Washington washing machine repair specialist? A Tennessee tumble dryer technician? Do you cover a small town or a large area which includes several regions?
Whatever your specialism, whatever your coverage, a stronger online presence will help you get new clients. Your hard work will then help you keep them. Let us show your part of the world what you have to offer.
Your own Local Fame might be a lot closer than you think.
From Darwin’s dishwasher repair professionals to Western Australia’s washing machine maintenance experts, we know how to put together your perfect online profile. You’ll grow your business by catching those all-important local searches. So what will happen next time searches for appliance repair near to you?
Working together, we’ll make sure it’s you who gets the call.
There are quite a few tools in our online toolbox. You’ll soon see that when your profile is spinning correctly, it’s a solid generator of business – especially when you grab those all-important people using local searches. But on the downside, just like an appliance, you can’t just fix your website, never maintain it, and hope that it’ll keep on working perfectly…
You need to keep your profile active through releasing interesting or valuable content – this can be anything from informative articles on a basic washing machine or dishwasher maintenance to special offers. You also need to gather and manage your online reviews. We’re sure we don’t need to tell you how vital your reputation is in any industry.
Let us help you take the fruits of your hard work and reputation in the real world with you as you improve your presence online. Working together, we’ll soon build your own Local Fame.