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Just like anything else these days, when people need to find a new property, they search online. If they look in your local area, will it be you they find?
It's our job to make sure it is. With a little professional care, online estate agent marketing can give your business a dramatic boost in lead generation and sales.
Local Fame gives your online profile the power it needs to be on the first page of Google's search results. We've already done the same for property experts in the UK, US and Australia.
Contact us today. Tell us about the sort of online status you're in the market for. And we'll let you know the game plan for how we'll go about achieving it for you. Like you, we're always upfront about the condition of a property going in. You can check out how good your current advertising is with one of our free status reports.
You probably know a little bit about SEO already. Search Engine Optimisation is the name of the game when it comes to real estate marketing. The internet, more than any other channel, will be what most people use when they are looking for a new property to rent, buy or sell. By making sure your company appears at the top of local search results for "estate agents in my city" or a "real estate broker near me", we funnel potential clients towards you.
But real estate SEO needs more than just a smart, modern, mobile-ready website. You need to optimise, to put out interesting content and to claim those all-important online spaces such as your pages on Google Maps and Google My Business. Being a prominent, cohesive presence everywhere someone near to your looks for an estate agent or real estate broker online will lead them to one clear conclusion:
You are trusted and reliable. You are used by local people. And that they should pick up their phone and give you a call.
Rightly or wrongly, in the modern world, your performance online is seen as a direct reflection of how well your services – even if they’re completely unrelated – will work in the real world. This means that presenting a professional, smooth and highly efficient face on the internet is a key part of building your online presence.
The best marketing for real estate agents will include a comprehensive upgrade of not only your website’s optimisation – aimed at making it a clear target for Google and other search engines like Yahoo and Bing – but also changes which make it persuasive to any human reader. Making them convert their interest into action and it easy for them to get in touch with you.
It will also include any necessary changes to get all of the NAP citations you need – that’s your Name, Address and Phone number, the information which Google needs to be sure of before it recommends you to local people – across all directories, comparison sites and anywhere else that you appear online.
In summary, you need to:
The estate agent marketing we do is always based on our intensive research on what really works in the property industry in your region. It can just as easily include the latest apps, social media engagement and smart online content writing and promotion as it does offline methods which show proven effectiveness.
Our research guarantees that we always use the best methods to promote what you have to offer.
Do you specialise in a certain type of property? Student letting or commercial spaces? Do you have a storied history – or the best reviews?
As someone who knows the value of marketing a property in just the right way, you’ll no doubt have put some thought into your brand. Even if you haven’t, we’ll pinpoint and then highlight the things that really make your business unique compared to your competition. Even if there are several competing property companies in the local area, we provide marketing for real estate agents which is designed to play to your strengths.
Armed with this, we’ll start to promote you in all the places you need to be seen and noticed online in order to appeal to search engine algorithms as well as the eyes of potential buyers.
Our experience successfully increasing the number of customers of property agents on three different continents makes us a solid choice for real estate SEO. Local Search Engine Optimisation makes sure that you are the obvious place for those local searches, where people enter their city name or use their phone’s GPS to pinpoint suitable businesses near to them, to lead. We choose the right keywords based on buyers and sellers in your region, optimise your website and much more.
Paid adverts can be an excellent way to beat the competition. But as a person who regularly creates advertising for the properties in your portfolio, you’ll understand that your campaign needs to be smartly designed if you want to make your ads both effective at gathering leads as well as cost-effective. We utilise the most suitable metrics and design and test persuasive ads to make sure that your marketing on Google AdWords and its equivalents really hits the mark.
A key part of real estate broker marketing is Public Relations. But it’s not just a case of choosing the most suitable local newspaper or magazine – though, of course, this can be part of PR. Another important role PR plays is to get operators of other high profile websites to post backlinks to yours. This is a key part of how Google and other search engines judge the quality of a site. We know how to create a solid network of backlinks for you.
You need a smooth, highly functional and powerfully persuasive website that’s entirely mobile-ready. It’s absolutely key to all of your online activities. We optimise your site, research the right keywords to feature, continually fill it with even more exciting content than it already has, set up those backlinks and more. It’s all done to ensure that, firstly, a potential lead clicks on your site. And then, once they have, that they won’t want to leave without considering giving you a call.
Best thought of as the opposite of paid ads in some ways, organic SEO for estate agents involves everything you need to do to empower your online profile so that search engines know you’re there. There’s no paid-for business here, it’s all careful optimisation and improvement of your presence. This makes it more cost-effective than other methods and also proven to build more trust between you and your audience.
Social media is a brilliant way to engage with your potential client base online. Facebook is one of the better choices for property companies, with many other platforms also offering solid returns – if your marketing and positioning on them are done correctly, that is. It’s no good just throwing your money into a Facebook ad campaign. You need to carefully design and test your advert before you let it loose to gather leads. That’s precisely what we do for you.
From the oldest Edinburgh estate agents to the newest Romford real estate brokers, we’ve worked with the smallest and largest companies up and down the UK. Proper estate agent marketing gives you everything you need to grow your business and empower yourself online. We optimise your website. Create interesting content. Manage your reviews. And generate leads through highly effective SEO and PR outreach.
Start building your own Local Fame today. Start getting more calls tomorrow.
Do you cover your small local town? Your entire region? Large areas of inner-city neighbourhoods? Whatever your coverage. Whatever the size of your operation. Local Fame will have helped boost a business like yours before. With success stories on three continents, we know how to deliver effective marketing for real estate agents. A powerfully optimised website. Smart content. Social media engagement and PR outreach…
Start with a free quote today and find out how it works. We never hold you to anything – apart from getting clear information.
Struggling to attract those leads despite your excellent portfolio? Just need a little expertise online to show off your skills and experience in the property market? No matter why you need to upgrade your online presence, Local Fame will have provided effective real estate marketing for a company just like yours before. You’ll see us optimise your website, create new content designed to appeal to both people and search engines, manage your reviews and much more.
Get in touch today for a free quote and find out how it works. Let’s start growing your business.
If your company’s presence online isn’t strong enough to get you found before competing local real estate agents, your bottom line is going to suffer.Most people looking to buy a property will only use the top few links they find in any given search. This means appearing near the top – and more critically when it comes to large, important life decisions like where to live – being a credible, clearly trusted local name near the top is absolutely critical for you.
But if all it took was making a nice-looking website, everyone would do it. Proper Search Engine Optimisation to market your real estate business online takes careful planning and constant monitoring. So that everywhere a potential lead or buyer looks online they see your positive reviews. Your interesting content. Your clean and modern website – which encourages them to call you.
Show your potential clients the kind of quality your services offer by perfecting what your presence says about you online. Working together, we will soon start growing your business.