More than 70% of people search online for where to get the health and eye care they need. And in a world with so much competition in the optical care market, you need your practice to be the clearest shape.Get My FREE Report
You're competing against big national chains. Empowering your online profile is the way to compete better. Online marketing for opticians is designed to point anyone performing a local search for eye care using their mobile device or computer to your door.
Local Fame uses our skills and experience in optical marketing to showcase your authority, get you ranked higher and help more patients find you. Contact us now without obligating yourself to use us. We'll be glad to talk honestly about how it works. We know we'd never be able to hide anything from your eyesight.
Every aspect of optometry marketing is designed to boost your company's visibility to your clients. That's not a pun - well, it's not just a pun. Visibility, in this case, means getting you to the top of the all-important first page of Google search results. Those are the entries which people always click. But it's not the only way we promote your company:
Anywhere people look online for reputable eye care, we ensure that you're there to be seen. This creates not only a strong, cohesive online presence for you - the sort of thing which search engines love - but also the impression, reinforced by the fact, that you are the go-to authority within the local optics industry.
Much like you rely on your ophthalmologist to check the health of your patient’s eyes and your opticians to fit the right frames on the right person, we’re the experts who you can count on to shine a light on your online profile.
Here’s what you’ll see us do:
You’ve already put work into creating your company and advertising it. We’ll start by fine-tuning what this says about your brand and your message. We then build on this, using traditional tactics which have been proven to work – timed cut-price eye examinations, for example – as well as the latest online techniques. You’ll find that this includes building you a highly functional and attractive modern website, promoting you through our wide-ranging Public Relations channels and through social media for opticians – something which is sometimes overlooked.
Because this isn’t really a case of “seeing more clearly through lens number one or number two”. You need to be crystal-clear from every angle to really push your online profile as high as it will go.
Are you a local family practice? A specialist in surgical or medical eye care? A larger optician with multiple clinics?
We work with all sizes of healthcare companies on three different continents. So we know that whatever type of optical practice you are, odds on you have competitors who offer similar services. But we also know what’s really important is the quality of care you offer, your values, and how your brand speaks to both.
Because just like when you’re caring for a patient, you need to be sure that you’ve considered everything when you write a prescription for optical marketing:
Over 70% of people research where they’re going to get their healthcare online. That’s a huge audience which could be being directed to your door. We make sure that local people searching for “opticians + your town” or “eye care + near me” get pointed in your direction.
No doubt you’ll have noticed the small green “AdWords” marking beside some Google search results. Those are your competitors who have paid to bypass some of the hard work of optician and ophthalmology marketing. If you’re smart, you can do this too. But it takes close monitoring and judicious use to make sure you’re not throwing money away. We keep a sharp eye on that for you.
As an expert in eyesight, you’ll know the value of being seen in all the right places. Our PR services ensure that you always are, promoting you through multiple channels which have proven cost-effective for eye care specialists of all kinds.
Your website is the lens through which people view your business online. This means that it’s vital that it’s clean, straightforward to navigate, provides clear information and is also persuasive when it comes to converting prospects. We’ll make sure your site is.
This is where a lot of the hard work takes place. Organic SEO means promoting your business using methods which search engines notice and approve of. Highest on this list is the writing of interesting content which will engage readers and promote trust in your site. We also build backlinks and optimise your entire online presence.
Social media for opticians isn’t as much of a misnomer as you might think. It’s surprisingly cost-effective and puts you in front of an audience who are more likely to use your service than many others. By selecting the right metrics we always measure the precise returns you’re getting from social media marketing.
Are you based in the centre of a major city? Or do you care for your community in your local town – in competition with a large chain from elsewhere?
We provide marketing for opticians in all sorts of locations across the length and breadth of the UK. Whatever the competition is up to, you’ll soon have the online clout in your local area to take on the biggest names.
Get in touch now. We’ll talk about how we can promote your business.
From suburban eye care clinics to small town opticians, there’s no size of practice which we haven’t transformed the business of. Our major priority is to make you bigger. To help you welcome more patients in through your door, so you can help more people. You’ll be connecting with your patients online like never before. They’ll soon see what you have to offer.
Together we’ll build your very own Local Fame.
Eye care professionals across Australia are taking advantage of the digital revolution to get more patients in through their door. Don’t get left behind. Working with small businesses and larger corporations from Perth to Brisbane, we boost your online presence, manage your reviews, improve your PR…Everything you need to show potential patients that you provide the sort of optical care they need and that they can trust.
Talk to us today. We’ll get you started on the way to your own Local Fame.
This is the prescription which will allow us to work together to fill your patient list. But there’s little point in building a great website and then just leaving things to play out…
Instead, you need to keep your profile happy and healthy. In practical terms, this means producing regular high-quality content. It means controlling and promoting your online reviews – critical in the world of online advertising. And it means keeping the way you present your business online in line with the latest Google updates.
Because the way you’re presented online is how your customers mentally frame your company. If you’re not showing yourself at your best, you’re missing out – and your competitors will come up on your blind side to take advantage.
Keep on caring for your patients. Let us take care of promoting the quality of your care online.