The Right Optical Marketing Makes Your Clinic the Clear Local Choice
Over 70% of people research where they’re going to get their healthcare online. That’s a huge audience which could be being directed to your door. We make sure that local people searching for “opticians + your town” or “eye care + near me” get pointed in your direction.
No doubt you’ll have noticed the small green “AdWords” marking beside some Google search results. Those are your competitors who have paid to bypass some of the hard work of optician and ophthalmology marketing. If you’re smart, you can do this too. But it takes close monitoring and judicious use to make sure you’re not throwing money away. We keep a sharp eye on that for you.
As an expert in eyesight, you’ll know the value of being seen in all the right places. Our PR services ensure that you always are, promoting you through multiple channels which have proven cost-effective for eye care specialists of all kinds.
+Website Design & Build
Your website is the lens through which people view your business online. This means that it’s vital that it’s clean, straightforward to navigate, provides clear information and is also persuasive when it comes to converting prospects. We’ll make sure your site is.
This is where a lot of the hard work takes place. Organic SEO means promoting your business using methods which search engines notice and approve of. Highest on this list is the writing of interesting content which will engage readers and promote trust in your site. We also build backlinks and optimise your entire online presence.
+Social Media Ads & Management
Social media for opticians isn’t as much of a misnomer as you might think. It’s surprisingly cost-effective and puts you in front of an audience who are more likely to use your service than many others. By selecting the right metrics we always measure the precise returns you’re getting from social media marketing.