People lock themselves out or lose their keys every day. And when they do, they search online for a locksmith near them. Does your presence online ensure that it's your company which they find when they search? A strong online profile will get you more calls - and more clients.Get My FREE Report
The first thing people do when they need a locksmith is get out their phone or laptop and search. Proper marketing for locksmith companies ensures you're the one they find.
But it's not as simple as having a good website and waiting for the clients to roll in. To make people start calling you, you need great reviews and much more...
At Local Fame, we've already helped businesses in the UK, the US and Australia get themselves found first when people search for security online.
Talk to us today and chat with us about how it works. There's no fee or obligation. Like you, we understand how important it is to make a client feel safe with a company you're going to use.
You probably already know a little about SEO, more properly known as Search Engine Optimisation. If not, it's all to do with making your website and other aspects of your online presence more attractive to search engines like Bing, Yahoo and Google. You are optimising your online profile for search engines.
Think specifically about locksmith SEO for a moment. Here we'll be looking to make it so that every time someone searches for a security specialist in your area, it's your name that appears at the top of the pile. This involves making sure you're a solid, trusted presence in local search directories, that you've claimed your space on Google Maps and Google My Business and a whole lot more.
Basically, everywhere a locksmith company can be found online - you need to be there. Our number one goal is to make it so that you are.
People search because they haven’t found the thing that they’re looking for. This makes it the ideal time to demonstrate that what they’re looking for is you. Or, more specifically, your team’s skills as locksmiths.
But, much like you wouldn’t send an expert in vehicle doors to solve a problem with the locking mechanism of a safe, it’s no good getting someone who isn’t an expert to try and build your online profile.
Luckily, we take care of everything you need to:
There are many revolving cylinders involved here. But one of the main goals is to make sure that your online space is vibrant, claimed and monitored. This secures it against your competitors and keeps reiterating the message that you’re the name local people can trust. Then we optimise your website and start promoting the content we’ll create for you. This can include everything from the most advanced SEO for locksmiths to relatively old-school methods such as leaflet campaigns.
It’s all based on what our in-depth research of your target market tells us will get you the best results.
Are you a small, one-person lock specialist? Or do you cover multiple regions with a dynamic range of services?
You might be based in a small town or rural area – or the heart of London, Canberra or Washington DC. Wherever you’re situated, you need to get your message out there – of what your company is, who you are and what you do. The key to this?
Having a brand. You might not think you need branding. Or you might have spent hours carefully planning your voice and tone. Whichever best describes you, we’ll work with you to clearly set out what makes you different from your competitors and why local people should choose you – even if the competition offer identical services.
Just like you, we know that it’s the way you deliver those services which make you unique. Here’s how we go about letting potential clients know that too:
Searches made by local people looking for an “emergency locksmith near me” or a “reliable local locksmith company” are the ones which you’ll get the best business out of. Much of our work is going to be geared towards ensuring that your online presence is one which Google recognises. It’s the best way to boost your appointments through online growth.
Google AdWords form part of what is usually termed “paid ads” or paid-for marketing. This means you pay money to get found by those local searches. Next time you search for something using Google, keep an eye out. That’s where your business could feature. But it’s no good simply throwing money at AdWords – you need to be smart. We help make sure that you get the best return on your investment through careful measuring of results.
Though many people overlook PR as a part of marketing for locksmith businesses, it actually plays an important role in a lot of the promotion which we do for you. Our relationships with media outlets ensure that we’re well positioned to create backlinks to your site too.
Having a properly set up website is better than hanging the biggest signpost outside the front of your store. If it’s well designed and optimised – which, thanks to us, yours will be – it will attract potential clients through local searches. It will then convince them that you know what you’re doing and can be trusted. And it will be constantly boosting your online profile by being lively and active with exciting content.
Paid ads like Google AdWords involve you paying money to get ahead. Organic SEO gets locksmith businesses into first position through hard work at the grindstone. This takes the form of not only optimising your site and securing backlinks to it, it also means writing powerful and engaging content. This is all designed to show off your knowledge and authority when it comes to security solutions – as well as to demonstrate to Google that you’re very much active.
Social media ads and the opportunity for clever promotion of your content at the right times mean social media is a powerful tool in any locksmith company’s marketing kit. Much like any advertising, you need to measure your results to see how effective you are though. We make sure that’s exactly what happens.
Are you a Suffolk security expert? Or a London locksmith of longstanding? Wherever you’re based. Whatever size of business you have – we’ll have worked with a company just like yours before. When local people look for locksmith services online, it needs to be you that they find. Local Fame ensures that they do.
You’ll soon be well positioned to catch all those local searches – boosting the number of clients who give you the call.
From family-run enterprises to multi-region corporations, companies of all sizes on three continents use Local Fame to give themselves a boost online. You’ve got the skills with security systems. We’ve got the expertise when it comes to the internet. Working together, there’s not much we can’t do. Whether you’re a Louisiana locksmith or a South Dakota security expert, we’ve got you covered.
Talk to us today about how we’ll secure your own well-deserved Local Fame.
From East Coast to West, and on two other continents besides, we work with businesses of all sizes. Whether you’re a Sydney-based security specialist or a locksmith living and working in any part of Australia, we’ll have given a business just like yours the presence it needs to get found by more local people online.
We help you get found fast and get found first, working with you to lock in your own Local Fame.
That’s quite a few tools to use. And together, they’ll make it so that your daily schedule never needs to be empty. A powerful online profile will make you the first port of call for local people searching for locksmiths online. Unfortunately, you can’t just create a decent website and leave it at that…
Instead, you need to keep your profile lively. This not only means writing that powerful and engaging content. It also means managing your online reviews and interactions with your clients. These days, it’s one of the most important things. Examples of good online customer service are spread far and wide. But equally, companies who demonstrate that they can’t support their clients in this way find that this sort of reputation spreads too…
With Local Fame, you’ll know and understand exactly how well your online marketing is working. We test and measure and test again. And we always make sure that your reputation, which you’ve worked so hard to build, stays with you as you turn the key and enter the digital world.