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Word of mouth used to be enough to get your hard work recognised. Now marketing for construction companies needs to happen online if you're going to keep your business alive. Because make no mistake, if your business isn't the one being found by people looking for construction companies using Google - one of your competitors is.
But it doesn't have to be one more thing on your plate. With proper care and attention, a strong online presence will get you more clients. Local Fame can take care of everything for you whether you're a contractor, supplier, architect or manufacturer. Give us a call today - without any cost or committing yourself. Like you, we'd never be anything but upfront about the results of a job or the quality of a product.
You know how it works: these days, everyone simply grabs their phone or computer to search for the products or services they need. This means that - like any modern business - the marketing construction companies of all kinds get the most out of is done online.
It follows that you need the way your company is presented online to be strong. You need for every person searching for a construction team, a reliable materials supplier or a talented designer of buildings in your local area to be pointed in your direction. Key to that is making sure that your SEO, your Search Engine Optimisation, is really on-point. There's a lot to this but it's all to do with making your website really stand out to search engines like Google and Bing.
The most important thing is to ensure your company appears everywhere that the top firms are listed online. So whenever someone types their search into Google, they see you wherever they look. This means small local directories as well as Google Maps and Google My Business. So your name is right at the top of the list of search results they get back. There are lots of businesses in the construction industry these days. If you're not using the advantages the internet will give you, you're basically giving customers to your competition.
Here’s the key point: people who are searching for who to hire online haven’t made up their mind yet. This means it’s time to get them to think about using you. At Local Fame, we’ve provided effective SEO for construction companies, suppliers, manufacturers and architects on three different continents. Enabling them to get the business that their labour and effort deserves.
Here’s how it happens:
The main thing is to choose the marketing channels – the ways to promote your company – which have been proven to be the most effective. This can mean anything from the latest SEO for construction firms through to age-old strategies like mail or email. The people in your region who use your industry, whether professionals looking for supplies or developers seeking building designers or construction experts, will have ways of being contacted which they prefer and which are more likely to persuade them to hire you. We start by researching exactly what these are.
Do you offer high-quality building supplies across a large region? Are you a small family-operated construction outfit?
Even if you share your market niche with a dozen other companies, your brand is what sets you apart. Many operators of small businesses spend either too much time or too little considering their brand. But think about it now:
How else does someone who you need to choose you out of a dozen similar companies in a list of Google search results decide that you’re the one?
They’ll try to understand how much you believe in the quality of your service, about your level of dedication and more. All of this is part of your brand. And, whether you’ve already carefully planned your voice and values or whether you’ve not really considered it before, it’s here where we start. We’ll bring together what you have already and use it as a base to build upwards. Because here, as in all construction, you need to know that you’re using the right materials for the project at hand:
Someone near to you may currently be searching for a “local construction company” or a “building suppliers near me”. Local SEO for construction industry based companies is all about ensuring that all searches like this point to you. At Local Fame, this is our bread and butter.
You’ll no doubt have seen the green “AdWords” marking beside highly positioned results last time you used Google to search for something. That result hasn’t got there for free – a company has paid money to get there. We make sure that you’re not wasting your money by adopting a shotgun approach to this sort of advertising. By carefully measuring the results we get we ensure you get the best value.
Building backlinks and mentions of you and your company elsewhere online is a key part of growing your online presence. Our relationships with various media companies ensure that this is something we can do for you easily.
Your website is very much the foundation which the rest of your online presence will be built on. It’s also the biggest sign outside of the front door of your premises. This means you’ll to ensure your site is easy to navigate around and is clear about what you offer. It also needs to be smartly branded and does what a lot of marketing in the construction industry fails to do – persuades potential clients that you are the company for them.
If Google AdWords is paying to get ahead, organic SEO for construction businesses is putting in the hard work on the ground floor. It involves things like putting those backlinks in place and optimising your website. But it also includes creating exciting and interesting content to convince readers that you’re the authority in your field – someone who they can trust for advice as well as who they should choose to get work from.
Many companies in the building trade don’t immediately think of social media as the place for them. But you might be surprised at just how effective is at getting you more business – and at generally raising your entire profile in the community. The most important thing is to make sure that you’re not throwing money away using social media. That’s why we target the way we promote you on Facebook and other platforms, always carefully measuring the returns you get.
From small, family-run businesses to construction concerns and suppliers which span several regions, we’ve helped a business just like yours grow before.
With clients on three different continents, we know how to talk the language which your target audience understands. All of our marketing for construction companies in the UK starts with careful keyword research and goes on to include every aspect of the support and expertise you need in the digital world.
Talk to us today and learn more about how we can work together to grow your business.
Architects in Atlanta. Construction companies in Chicago. Whatever your specialism and whatever your involvement in the construction industry, we’ve got your back when it comes to your online presence. We make sure that your competitors aren’t getting an undeserved head start. You’ll get everything you need from us – SEO, public relations, website design and reputation management.
Everything you need to get started on your way to your own Local Fame.
Whether you’re an Adelaide architect, a Canberra construction firm or a Sydney-based supplier of materials, we’ve worked with a company just like yours before. Our experience helping businesses in the US, UK and Australia get ahead in their industry is ready to help you get you ahead in yours. We offer public relations, marketing, website design and building and SEO for construction companies of all sizes.
Together, we’ll build your own Local Fame.
With all of these materials brought together in a carefully planned way, you will soon see a boost in trade. More local people will find your company online and through your website will be persuaded that you’re worth giving a call.
A strong online presence gets you out ahead of the competition. But it’s not just a case of quickly putting together a website and calling it done…
You need to constantly update your site by releasing new content. And, more important than anything else, you need to manage the reviews which your clients leave for you. Because as you’ll know all too well, one undeserved bad review online can soon leave you struggling for clients…
You can’t beat the system by not engaging it with either. Taking ownership of the places you’re already found online is the only way to go. Local Fame helps you do exactly that. You keep on providing the same top service to your clients. We make sure that you’re covered and promoted online.