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It used to be that solid word of mouth would be enough to keep your company afloat. But now, it's effective carpet cleaning marketing which gets you the repeat business your hard work deserves.
The main aim is to make sure that when people near you search online for a carpet cleaning company, it's your name that jumps to the front of the crowd. It sounds simple. But it's not just throwing up a decent website and waiting for the calls to start trickling in...
It takes constant work and attention. But it's been proven time after time - a powerful online profile is the best way to get you more clients.
Contact us now and tell us about the level of business you need to achieve. Like you, we'd never disguise the quality of results you'll get from a service.
No doubt you've already heard of SEO or Search Engine Optimisation. Briefly put, it's the way you present your business online in order to make it more attractive to Google and other search engines. Because it's absolutely critical that when someone searches for your type of carpet cleaning company close to you, it's your name that appears at the top of the list of results they get back.
To do it, you need to make sure your name features everywhere that professional cleaning companies appear online. This means everything from the smallest trusted local directories to the highly important Google My Business and Google Maps.
You know better than we do that the industry has never been so full or so competitive. Properly executed carpet cleaning SEO gets you to the forefront - and beyond.
So this is the time to get them thinking about using you. By making sure that you’re a clean, neat and cohesive presence everywhere they look online – and you have a stain-free set of reviews – you make sure that there’s the best chance that they will.
We make sure you get to:
It’s all about selecting and taking advantage of the most effective marketing channels. This can mean everything from carpet cleaning Facebook ads to tried and tested methods like leaflets, email campaigns and more. Each industry and each individual area will have methods which have been proven to get the best results. We put the research in to find these so that you don’t have to.
Are you a single cleaner or small team business? Do you specialise in a certain type of cleaning – perhaps using the best technology available to do it?
There will always be something which distinguishes you from your competition. More than anything else, this will be your values and the way you deliver the quality which your services are known for.
Creating your brand might be something which you’ve already put a lot of thought into. Or you might be thinking that brands are only important for companies which are bigger than you are. Either way, working with you to finalise your brand or build on the work you’ve done is one of the key places we’ll start before we begin promoting your business online. Think about it:
How else are you going to make people choose to give you a call instead of a competitor offering nearly identical carpet cleaning services?
It’s like the part of the job where you need to select the most appropriate cleaning technique – steam cleaning, dry cleaning, hot water extraction – for the valuable fabric in question. For every business, there’s the ideal way to present you.
Local SEO is designed to make the people who search online for “carpet cleaning in your city” or “carpet cleaners near me” find your business. You need to choose the most suitable keywords, have a powerfully optimised website and a whole lot more to ensure that this is the case. We ensure that’s exactly what happens.
Google Adwords are a powerful piece of equipment in the right hands. Check them out the next time you search for something using Google. The results marked “AdWords” mean that someone has paid money to get their business into that position. This can be great for you too. But it’s critical – unless you have huge funds behind you – that you target your advertising spend efficiently. We choose the best measures and metrics to ensure you get the best value for your money.
Public Relations makes you think of time spent in front of a camera. But the PR that we do tends to exploit our connections amongst print and online media to promote your company. This is important for many aspects of marketing your carpet cleaning company both online and off.
In the same way that you’d clear all furniture out of the way before you began the main part of a carpet clean, designing and building your website is perhaps the starting point for all carpet cleaning marketing services. Your website needs to be smart, modern, easy for your potential clients to find their way around and designed to convince readers that your skills are the ones they can trust.
Using Search Engine Optimisation techniques which the industry calls “organic” generally means methods which aren’t paid ads. Not only does this often come with a lower price tag attached than paid campaigns, but it also builds more trust amongst the people who will form your online community. It means they know that your content – expert suggestions for carpet stain treatment, for example – can be trusted. But there’s also backlink building, website optimisation and much more involved.
It might surprise you how much business you can attract through social media. It’s not only straight-up carpet cleaning Facebook ads. You can also attract people in your target audience by promoting smart content, announcing timed special offers and much more through building your own community on the most popular social media platforms in your area.
Why not get in touch and see how? Like you, we’re always honest about the results which a treatment can achieve. We carefully research the terms which people close to you use when they’re searching for carpet cleaners online.
Whether you’re a specialist in artificial carpet cleaning in Aberdeen or an organic carpet cleaner in Oxford, we’re perfectly positioned to help you
It’s the most cost-effective way to promote your business.
From new businesses in New York to small businesses in South Carolina, we’ve helped carpet cleaning companies of all sizes get ahead. Make sure that your business is beating your competition in the online marketplace. Including everything from SEO to PR, the support we provide includes all you need to get your own Local Fame online.
Your strong online profile will get you more clients calling in than ever before.
The most effective Search Engine Optimisation will always take local factors like the popularity of search terms, cultural preferences and more into account. We always do – smart research is where we start. Get a clear, honest assessment of the results you can expect and the current effectiveness of your online advertising now.
You’ll soon be on your way to your very own, well-deserved Local Fame.
It won’t be as quick as dry cleaning. But with advanced tools like the ones we’ve been talking about, you boost your online profile to the point where local people naturally start to see you as the clear company to call. There is no more effective carpet cleaning marketing technique than making your company a solid, cohesive presence online. But a good website is really only a pre-vacuum in this instance…
At the very least, you’ll need to keep on releasing high-quality content. And you will have to make sure that your online reviews are properly managed. Otherwise, a single poor review can make your potential new client decide on using one of your competitors…
There’s no need to spend the same amount of time bringing your skills in online marketing up to the standard as your carpet cleaning expertise. With our skills behind the screen and yours behind the hot water extraction machine and manager’s desk, there’s no limit to the Local Fame you can achieve.