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Your baristas are the experts in producing the perfect piccolo late. Your bakers create succulent delights – and you know they’ll always come up with the goods. For most of our clients, we become a similar part of their team. But in our case, it’s coffee shop and cafe SEO and local search marketing that we’re cooking up a storm with.
We will help you:
First of all, we’ll bring together and then empower all of the brand creation and promotion work you’ve already done. This means all of the competitions you run, your loyalty schemes and special offers. Then it’s a case of expanding it by perfecting your website, managing and promoting your reviews, creating a continual stream of interesting content which will keep your business on your regulars’ radar and much more. This also means smart social media marketing for coffee shops and cafes – whether your brand is more traditional, more trendy or totally out there. We’ll make sure you’re easily found on Facebook, Instagram, LinkedIn and elsewhere too.
You know that your regular customers have their order “just so” – with soya milk, no sugar, extra cream. Similarly, there’s the perfect way to present and promote your business online. Together, we’ll build it.
Is your cafe a working hangout? A popular place with a certain clique? Do you present a professional air designed to make business people feel welcome?
Whatever your brand says about you, that’s the message we’ll be getting out there with all of your cafe and coffee shop marketing. Because while half a dozen other cafes might offer a half-decent cup of coffee, your brand and the atmosphere that you offer are one of a kind.
Whether you’re baking or putting together a magnificent macchiato, you know that it’s the right combination of ingredients which adds up to the perfect taste. When it comes to your online profile, this means you’ll need ingredients like:
It’s no good going all-out with a massive national advertising campaign if you haven’t achieved a base of local fame yet. First up, you need to be catching all of those people searching locally for a “coffee shop + near me” and “cafe + my city”. Our local SEO experts will help you do exactly that.
Take a look at a page of Google search results. The tiny green “AdWords” labels show where your competitors have paid money to beat you to the punch. AdWords are a handy tool in the cafe marketing specialist’s toolkit, but it’s important to use them cleverly. This means we constantly monitor your spend and the actual numerical results it’s getting you.
Public Relations is a side of promoting your business that simply cannot be overlooked. Many people in the hospitality industry have a “way with words”, but getting the chance to say those words to the right people in the right place is what we’ll arrange as part of your PR.
It’s not always the whipped cream on top of the light covering of sugar that’s the most important ingredient. Often it’s the beans and bread. In online marketing, that’s your website. With our help, your website will be a highly functional, branded portal to your front door.
In the same way that organic dairy products mean you’re using natural ingredients, organic SEO means you’re using natural techniques to boost your website. These tend to be both more cost-effective and much more trusted in the long-term than paid listings. You’ll see our methods include building backlinks to and optimising your website as well as the creation of exciting, engaging content.
Many small business owners view social media as a magical device to bring in new customers. But posting content essentially at random will never get you the results you’re looking for. Instead, exciting, well-timed, continual releases – stringently monitored by us in terms of their effectiveness in hard numbers – are what’s called for.
Or coffee, sandwiches, paninis, brunch or bakery goods! Whatever kind of cafe or coffee shop you own, whatever your brand says about you, we’ll get you the kind of local fame your hard work deserves. From baked goods in Basingstoke to cups of tea in Stoke-on-Trent, we’ve worked with businesses of all types and sizes. Always giving them the support and push they need to reach the next level.
Are you the owner of a Detroit diner? Do you manage a Chicago cafe? Is someone searching online for a cafe in your area? We make sure it’s you they see first. Wherever you are in the US, we’ll help you show off what you’ve got to the people in your neighbourhood. And beyond.
Get the right kind of online marketing support, a boost to your PR, and make sure you own your online reviews. Everything is matched to the needs of your company.
Businesses around the world use Local Fame to give their online reputation and profile the power it needs. Whether you’re a classic coffee shop in Canberra or a brand new Brisbane bakery, we customise the support you get with your online marketing, social media management, PR and much more.
You can find out about what we can do for you without cost or obligation to use us. Give us a call now. Get started on your way to your own Local Fame.
It’s the most effective way to draw in new customers in the digital age. A strong, cohesive online profile – one which is maintained regularly and releases content that’s attractive to your target market – brings people to your cafe’s door like nothing else.
But for actual results, you can’t simply make a decent website and wait for it to work. You need to think of the whole picture. Just like when you were designing the interior decor of your premises – you didn’t just put the flooring in and think “I’m done.” You considered the lighting, the furniture, the overall atmosphere, and how they all tied into your brand. Your online presence needs to be considered in exactly the same way. It’s all designed to do one thing:
Show where you are, who you are, and why your cafe or coffee shop is the place to go.
You might already have dipped your toe into online waters. If not, your competitors are – and by doing it, they’re getting customers who should be yours. But by building a powerful online profile and keeping it smart and lively, you’re hanging a very large, very attractive virtual signpost right outside your front door.