Our Coffe Shop Marketing Services
It’s no good going all-out with a massive national advertising campaign if you haven’t achieved a base of local fame yet. First up, you need to be catching all of those people searching locally for a “coffee shop + near me” and “cafe + my city”. Our local SEO expertise will help you do exactly that.
Take a look at a page of Google search results. The tiny green “AdWords” labels show where your competitors have paid money to beat you to the punch. AdWords are a handy tool in the cafe marketing specialist’s toolkit, but it’s important to use them cleverly. This means we constantly monitor your spend and the actual numerical results it’s getting you.
Public Relations is a side of promoting your business that simply cannot be overlooked. Many people in the hospitality industry have a “way with words”, but getting the chance to say those words to the right people in the right place is what we’ll arrange as part of your PR.
+Website Design & Build
It’s not always the whipped cream on top or the light covering of sugar that’s the most important ingredient. Often it’s the beans and bread. In online marketing, that’s your website. With our help, your website will be a highly functional, branded portal to your front door.
In the same way that organic dairy products mean you’re using natural ingredients, organic SEO means you’re using natural techniques to boost your website. These tend to be both more cost-effective and much more trusted in the long-term than paid listings. You’ll see our methods include building backlinks to and optimising your website as well as the creation of exciting, engaging content.
+Social Media Ads & Management
Many small business owners view social media as a magical device to bring in new customers. But posting content essentially at random will never get you the results you’re looking for. Instead, exciting, well-timed, continual releases – stringently monitored by us in terms of their effectiveness in hard numbers – are what’s called for.