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You know that for many jobs, you need to send a specialist with the right training. You might not send the same team to handle professional carpet cleaning as you would for regular maid services, for example. In just the same way, you need a specially trained expert to build a strong online presence for you and maintain it in the future.
We make sure you get to:
You might already have an existing brand. Even if you don’t know it, you’ve got a tone of voice you use in your communications which is all about you. Already branded or not, we’ll build on what you have and who you are. Because one of the key things about the way you market your cleaning company online needs to be cohesiveness. From classic promotion techniques like leaflet drops and special offers to the latest Facebook social media marketing campaigns, you need every source to be telling your potential clients the same thing: you are the one to trust.
In lots of ways, it’s like when you’re cleaning a property. You know that a whole lot of attention to tiny details adds up to one powerful overall impression.
Are you a large family-run business of cleaners? Are you a small specialist at the end of tenancy cleaning or after builders cleaning?
In many cases, you might have a broad portfolio of services which, to an outside eye, look similar to those of your competitors. But we know that it’s your quality of service as well as your attitude and results which will set you apart. You’ll work with our branding experts to help us show off what makes you unique.
Because, like you, we’re fully aware that a little scrub is one thing. A truly professional job needs to stretch from top to bottom:
Lots of people near you will be searching for “cleaners + near me” or “house cleaning in my city”. How do you make those searches point in your direction? We know how. Taking advantage of local search is the most effective way to grow your business online.
Paid-for campaigns have their place in-house cleaning marketing. It’s critical though, that you track your advertising spend to ensure you’re not wasting your cash. The smart, closely monitored use of Google Ads which we provide includes clear metrics which show the value – in terms of clients who actually make a booking with you – that you’re getting for your money.
You might not immediately think that Public Relations is something that your cleaning business needs. But you might be surprised what a little judicious outreach can achieve though. We have relationships with various media sources and will use them to promote you.
Like moving all of the removable items out of the way first or leaving something to soak before you proceed to the main part of the clean, building a high-quality website is the first step in boosting your online profile. We create a website for you that is neatly branded, modern and persuasive at getting potential clients to try you out.
Organic Search Engine Optimisation is online advertising done the “natural” way. It will involve optimising your website, building backlinks which point to it and various other steps which don’t involve paid-for advertising. Not only does this make it more cost-effective than paid ad campaigns, it’s also been proven to build greater trust with your audience. That’s because releasing interesting, engaging content is a key part of the process.
You might be surprised what can be achieved through effective social media marketing of your cleaning company. Many marketing agencies see this as a side-product. Something they have to say that they do these days. We know the power of social media. And we’re all set up to make sure it’s working in your favour.
From Edinburgh’s end of tenancy cleaners to London’s local family cleaning businesses, Local Fame is all set up to help you get the level of custom you need. Detailed research of the ways people in your local area look for the cleaning services they’re going to use ensures that you’re perfectly placed to be found by local searches of all kinds.
It’s the best way to get out in front of your competition.
Are you the best cleaners in Boston? Louisiana’s top local cleaning company? We’ll show your clients why they should come to you first. Local Fame has gotten companies of all sizes on three different continents the fame that they deserve. Make sure that the people in your neighbourhood know that you’re the number to call.
Local Fame will boost your presence and help you build your business.
Are you an after builders cleaning service in Adelaide? Do you make sure that the people of Perth have a reliable source of house cleaning?
Whatever your specialism. Whatever part of Australia you’re based in. We work with you to make sure you have the optimised website and highly effective marketing your cleaning services need to get found ahead of the competition. When people search for cleaners near you, it’ll be you that gets pointed out.
We’ll get your hard work the online attention it deserves. And start building your own Local Fame.
All of the above are the key supplies you’ll need to start building an online presence which will see to it that your appointment schedule is never empty. Occasionally dropping leaflets through some doors will never get you as many fresh and returning customers as an online profile which is properly optimised, cohesive and straightforward as it points new clients in your direction. But this isn’t a one-shot and done sort of deal:
You need to keep on generating that interesting content. And even more importantly, your online reviews need to be managed – you’re the boss of a cleaning company, so you already know the value of a smear-free, five-star reputation. One bad review can make the difference between someone calling you – and them calling the competition…
We make sure that your customers know the quality you routinely deliver. We manage your reviews and make sure your online presence is active as well as reactive. Start benefiting from the power of what a properly set-up online profile can do for you. If you aren’t, you just know your competitors will be. You don’t need to take time away from what you do so well in order to learn all the skills that creating professional online marketing for cleaners requires. Get Local Fame on the case. We’ll transfer the spotless reputation you have in the real world into the digital one.