When people in your area are moving house they will search online to find their removal team. Is it your company that comes up when they do? Get a free report on the current effectiveness of your marketing.Get My FREE Report
Leaflet drops and word of mouth have their place. But the biggest driver of sales these days is the local online search. Every time someone needs a mover in your area, they'll pick up their phone and search online. So...
If it's not, it's going to be one of your competitors who gets the call instead. But by boosting your online profile, it can be your business which Google points out as the best choice at the top of the results list. Local Fame sets you up to move more people online. Give us a call today. Like you, we always give clear and honest quotes before we get down to business.
By helping you catch the ever-increasing number of internet searches for a "removals service near me" or "moving company in my city", we instantly increase the number of people who give you a call. But figuring out how to make that happen isn't always easy. To do it, you need good SEO.
You might already know SEO, also known as Search Engine Optimisation, back to front. Or you might have come across the term a few times with only a vague idea what it means. Briefly put, SEO is how you get your website to appear at the top of the list of results which appears in front of a potential customer near you when they search online. In this case, for a moving company.
There are a lot of different things involved in high-quality Search Engine Optimisation. First of all, you need a smart modern website, properly optimised. You need to do things like claiming your space on Google Maps and Google My Business, manage your reviews, create backlinks and a lot more.
So the goal is simple. But the practice... That's a bit harder. Handily, Local Fame knows how to make it easy for you. We've already helped removal firms in the UK, the US and Australia pack their online presence into a nice neat box. Ready to move it from the outskirts of profitability - to the heart of downtown.
Getting more customers using the internet has got a pretty straightforward logic to it:
It’s not as simple as just dropping a website onto the floor of the internet though. Your site needs to be optimised, which means things like using the right keywords, having backlinks in place and being set up so it can be viewed properly by mobile devices. You also need to write and release high-quality content in places such as your blog, where you might publish articles about things like making moving house easier. Plus, you need to make sure your company is listed everywhere local people look for movers online, including all the top local business directories.
The approach we use is to research those places where local people look first. This means that our approach to marketing for removal companies can include offline methods as well as the most suitable online strategies based on what people in your specific region do when they need a mover.
Every region and every company is different.
Are you a specialist in domestic or commercial removals? Do you have the latest tools and equipment? Or operate 24/7 services?
You might have a few competing removal services in your area. But there will be something which sets you apart. It might be your level of experience or the customer-first way you deliver your services. But whatever it is, that’s your brand. We want to make sure we promote it in just the right way.
You might not have given your brand much thought before. Or you might have carefully planned all your previous marketing to speak with a single voice. Wherever you are on this scale, we’ll work with you to finalise a look and feel for your website and all of your advertising.
To do this, we pair you up with the people on our team who have the most experience marketing moving companies like yours. Working with any old marketing expert is good. But working with someone who talks your language is priceless. Together, we’ll promote you through:
Local SEO for moving companies is the most cost-effective way to get more clients to give you the call. More than ever, anyone who needs to move house these days will search online with a city name or local area attached or use their phone’s GPS to find the company they will hire. By making sure you are all set up to catch those searches, we ensure that company is you.
Paid advertising options like Google AdWords can sometimes compliment your other marketing channels. They offer a high-profile way to promote your company. But you do need to make sure that you write persuasive adverts and measure the results you get – in the shape of how many people go on to call you after seeing your ad – to make sure you’re not wasting your money. We take care of all of that for you.
The PR which features in moving company marketing comes in at least two types. The most obvious one is the kind that gets you featured in your local paper or magazines. But in many ways, the more important kind happens in support of your SEO. It involves Public Relations outreach to the owners of other high-quality sites to build the backlinks which are critical to your website’s success online. Luckily, we have plenty of relationships to call on.
Like your removal team, your website can be a well-oiled machine that gets the job done right. Or it can be a nightmare of blocked corridors and dropped boxes. Done right, it will work smoothly, allow potential customers to see what you have to offer and persuade them to book with you then and there. Done wrong, it will quickly see them clicking elsewhere. With extensive experience promoting removal services on three continents, we know how to build you a website which works.
Organic Search Engine Optimisation means putting in the hard work to promote your company online. It’s almost the opposite of paid ads. Here, you rely on the quality of your website optimisation, the backlinks you have in place, the high-quality content like your blog which you produce and more to climb up Google’s rankings. But when the hard work pays off, it’s worth it. Organic SEO builds the most trust between you and your online audience.
Social media. Love it or hate it, it’s a great way to get word of your business circulating. You can grow your local audience through the smart promotion of your content which is relevant to them. You can point the way to your blog posts. And generally, engage with and advertise to new and existing clients. Get the most value – and the most value for money – by monitoring your spend on social media. We handle that for you right from the start.
Are you Rotherham’s newest removal firm? Are you Manchester’s most experienced moving specialists? Wherever you’re based and whatever the size of your company, Local Fame gets you more calls – and more clients. Boost your online presence and make sure that local people find your company first when they need to move house or office.
Get in touch now and see how good your current advertising is. We’ll show you how we’ll get you your own Local Fame.
How does your moving company marketing stack up against the competition? If your online presence isn’t working the way it should, it won’t be getting you the customers you need. Local Fame has already helped everyone from the largest Manhattan movers to the smallest Rhode Island removal company give their client list a major boost.
Find out what we could do for you today. Get more calls. More customers. Your own Local Fame.
A smart modern website. Brilliant content. A social media profile that lets you interact with and build your audience. Local Fame delivers award-winning marketing for removal companies of all sizes. Wherever you’re based in Australia, central Canberra, Perth or Melbourne or your small rural community, we make sure that local people know they should use you to move house.
Get free information on how well your current advertising is working now. And then let us help you towards Local Fame.
Giving your online presence a bit of power is the best way to get more people to call you. By researching the way which people in your region look for a business like yours and then promoting your brand to them in that location, we boost local awareness of your company – and persuade people who see your advertising to give you that all-important call.
You will see us perfect your website, turning it into a well-oiled customer-generating machine. Local searches for removal businesses will find you. Your social media engagement will show off the quality of your services. Your content will make it clear to potential clients that you know what you’re talking about.
Get started today by getting a free report on how well your advertising stacks up against other marketing for removal companies in your area. Then give us a call to see how we can start stacking you high above your competition.