You might have a sterling record both in and out of court. But that's no good if no one knows about it.When someone near you needs to instruct a lawyer in your field, we make sure that it's you that they find first.Get My FREE Report
Gone are the days when you simply needed to be ever-ready to answer the phone. In the digital age, your practice needs a powerful online presence. Peerless reviews of your effectiveness. Clear information about your field of law and the work you're ready to take on. Because this is what the evidence shows about effective law firm marketing: Conducted in the right way, it allows you to consistently grow your business.
Whenever someone searches online for an "employment lawyer near me" or "solicitors in your city", you need to be ready to catch it.
It's our brief to make sure you do. With experience in carrying out effective online marketing for lawyers in the UK, the US and Australia too, we know how to show potential new clients the legal skills you have to offer. Get in touch with us today. We'll discuss how it works and the level of results you can expect.
The necessity of appearing on the first page of Google’s search results is internet marketing 101. You know it. We know it. And your competitors know it too. Which makes it all the more vital that we use every tool at our disposal to get you right up there. But that’s not the only place your practice needs to appear to secure new clients…
Anywhere local people search for a responsible, reliable, qualified legal practice in your field, your name needs to appear. This means in the top local business directories and in official lists of Licensed Legal Practitioners. It can even mean places where you might think it’s less likely someone might pay attention to law firm advertising, such as social media. As someone who deals with precise timing for a living, you’ll know how effective the right few words at the right time can be.
With our extensive research and years of experience in providing lawyer marketing services, we know exactly where and when a firm in your field needs to be seen. You’ll be an authority. A familiar presence on every platform. A name which all of a potential client’s online research will show is one which can be trusted.
Somewhat like when you prepare a case, when we build your online profile we need to show that all the facts line up. Cohesiveness is the watchword in the beginning. As is staying true to your brand. Here’s how it works:
To begin with, we’ll be building on and bringing together the reputation and brand message you’ve already constructed. To do this, we will create or tweak your existing website, take ownership of important online spaces where your practice needs to be found, and start managing your reviews and testimonials. We’ll also be providing PR outreach. There are many aspects to truly effective legal online marketing for lawyers.
Are you a civil rights lawyer? An expert in criminal law or corporate law? Qualified in a family or juvenile law? Or do you work in the highly competitive field of personal injuries?
No matter your field of speciality, we’ll already have had experience promoting a practice just like yours. We know that there are other firms out there offering legal services that are similar. But your brand, your values and the kind of support you offer are what set you apart.
We make sure that it’s all there for your potential clients to see.
Big national advertising campaigns can be a serious waste of money if you don’t already have a groundswell of support and success in your local area. More and more these days, it’s the local internet search which will get you the most business. Is someone searching for a “lawyer near me” in your city? You need to be ready to have that search point to you. Our experience will make sure that it does.
Google AdWords are a brilliant tool in the right hands. But you need to be smart with your advertising spend. Those green “AdWords” labels on Google results pages mean your competitors have paid out cash to get ahead of you. You want to be sure you aren’t wasting money doing the same – your legal marketing services from us will include close monitoring of the actual numerical results you get from paid-for advertising like this.
Many legal professionals have the sort of confidence and speaking skills which lend themselves well to Public Relations. Whether that’s you or not, we’ll locate and create the right PR opportunities for your brand and style.
Your website is the strong foundation of evidence on which the rest of your online presence rests. It needs to be modern, well written, easy to navigate, effective at displaying what you do and – most particularly – at converting visitors into people who will take the necessary step to inquire about your services. That’s where we come in.
Organic SEO is all about making your online profile grow naturally. Specifically, it means making your website rank highly for algorithm-based results found via search engines like Google. To do this, we optimise your website using meta tags as well as creating backlinks to it. In addition, the production of intelligent, relevant content which will generate both interest and trust in your site among readers is key.
Many barristers, attorneys and solicitors marketing themselves neglect social media. Facebook ads, in particular, can have a reputation of being associated with a seedy side of legal representation. However, part of making you an authority in your field of law is giving you a chance to display what you do – and how you do it. Few things give you the chance to show this off as much as timely, relevant promotion of your content on social media.
From the smallest solicitors in Stevenage to the largest law firms in London, your legal marketing services will be customised to meet your needs. Working with businesses of all scopes and sizes, we make sure that you have the powerful online presence you need to attract and convert prospects into clients.
We make it so any online search for your kind of legal expertise in your area will point to you.
Corporate law specialists in Delaware. Civil rights lawyers in Washington DC. Whether you’re the smallest family law practitioner in town or the largest solicitors in your neck of the woods, we’ve already worked with a practice just like yours before. You’ll get the kind of law firm marketing which meets what your company needs:
A dramatic PR boost. Management of your online reviews. Catapulting your business to the forefront of local search in your neighbourhood, your city or your state…Get in touch with us now. Winning your own Local Fame starts here.
Legal practices in both hemispheres and on three different continents use Local Fame when they need to boost their online profile. For assistance with your PR outreach, perfecting the persuasive content and functionality of your website, fine-tuning your brand, promoting your firm online and much more:
Call us today. We’re here to make it happen.
The verdict is in. A powerful online profile is the most efficient way to attract new clients. With a properly constructed and regularly supported presence online, you’ll be well positioned to appeal to your local target market for representation – whatever “local” means to you.
To get the best outcome, you’ll need to do more than simply upgrade your website to the latest specs. After all, you didn’t just hang your sign on the wall outside your door and open for business. You considered every part of the existing market and the service you’d provide. The way you present yourself online needs to be laid out in a similarly comprehensive faction:
To establish and display your position as an authority on and a reliable source of legal expertise.
Because if you’re not already using the power of the internet to promote your practice, you will be falling behind your competitors who certainly are. Trust us to carry out your barrister, solicitor or attorney marketing based on your legal specialism. In turn, we’ll show your potential new clients how much they can trust you to represent their interests.