Make sure that more local people get in touch with you when they need a trustworthy builder. Putting together a strong online presence is the way to do it.Get My FREE Report
It's the most effective way to get more clients. So if you're not set up to make sure they find you before they spot your competitors, you're losing out. Effective builder marketing will plant the foundations of your company online. And then it will help you grow skyscraper-high...
Local Fame ensures that when people search online for a building company in your area, it's you who will be getting the call. We use the same level of expertise you bring to a new build to building your online presence.
Give us a phone now. Like you, we always talk straight about the results we will achieve - and what we can do to boost the amount of business you get.
You'll probably know at least the basics of SEO, otherwise known as Search Engine Optimisation. Short version? It's all about making sure that when people type a search into Google (looking for the "best local builders", for example) that your company is one which appears near the top of the first page of the list.
To make that happen, your name needs to be found everywhere reliable, reputable building services can be found online. We make sure you are. That's on Google Maps and Google My Business, of course, but all the local trade directories are important - as is creating powerful content and links which all point to your company as the local builders to trust. The competition in the industry has never been so fierce. Properly executed SEO keeps you ahead of the curve.
People search online when they haven’t made up their minds yet. By presenting yourself as the clear choice, you make sure that they consider giving you a call first.
But much like you’d never send someone without the necessary skills to take on a plastering or construction job, it’s no good relying on someone who doesn’t know what they’re doing to build and maintain your business’ online activities. Because it’s not just a case of having a decent website…
We make sure that you:
You’ll see us concentrate on the builder marketing channels which have been proven to get the best results. This means everything from traditional methods such as leaflet campaigns to the most modern social media for home builders using platforms such as Facebook and Pinterest.
Do you have a local family-run building firm? Or do you work in a niche market like post flooding reconstruction?
Even if you haven’t thought about it, you have a brand. On the other hand, perhaps you’ve put a lot of planning time into creating your brand voice and the way every part of your advertising fits in with both it and how you feel proper construction services should be delivered.
Whichever is true for you, we’ll work with you to make sure you do have a clear brand. It’s much more important than you might think. Especially when it comes to giving someone who’s only learning about you through some words on a screen a real flavour of what it’s going to be like to work with you in person. And why they should start thinking about giving that a try…
Being in the building trade, you understand that quality of output is going to be directly linked to the quality of materials that go in. It’s just the same here. You’ll need a variety of different materials to build your online profile:
You know how it works these days: most people will grab Google to find the service they’re going to use for anything. They’ll type in something like “builders near me” or “best building company in my city”. So you’d better be ready to have those searches point to you before they point to one of the other firms in your local area. It’s our job to use these searches to funnel more and more business your way.
If you’ve seen the little green “AdWords” label beside a result that Google has brought up for you, you’ve seen where a company has paid money to get ahead of their competition. You can do this too – but it’s important to do it at the right time and place. Otherwise, you might end up throwing away a whole lot of money. Our expertise and careful measuring of the results you get ensure you’re getting the best value.
Good PR has its place in all the best builder marketing services. This doesn’t just mean getting you in the paper. We have relationships with many media outlets who we can use to boost your presence both online and in print too.
Your website is the quality foundation on which the rest of your online presence will rest. It needs to be straightforward enough for your clients to be able to see what you do easily, but it also needs to be representative of your skills and your brand, easy to click around and be in line with all of the favoured practices of Google and other search engines. Our first job will be to make sure it is.
The “organic” part of this sort of SEO for builders simply means doing things without paid advertising – it’s all hard work here. This has been proven time and time again to be the most effective way to build long-term trust with an audience, so it’s where we concentrate a lot of our efforts. It will involve optimising your website, making sure that plenty of well known, high-quality sources have links to you and creating interesting articles and other content for people to interact with.
Social media for home builders has surprisingly high levels of engagement. This means ads, of course, but it also means timely release and promotion of your content. It’s a key part of the process as far as we’re concerned to make sure that we’re getting you the best value for your money. This means choosing the most accurate ways to measure the actual number of extra clients your social media marketing is getting you.
Detailed research to find out how people near you look for the builders they need online is part of the reason why we’re so effective at getting more customers for all sizes of businesses. Whether you’re a family enterprise or a multi-region company, we work with you to expand and optimise your online presence.
So that when people search for builders in Birmingham or a construction company in Cornwall, it’s you they find
Start laying down the path to your own Local Fame today.
We help Connecticut construction crews and Baltimore builders alike get the success they deserve. With clients on three different continents, we know how to speak to your target audience in the way which is most persuasive to them. Make sure the people in your neighbourhood, your town or your city know where they should come for reliable building services.
We’ll build you the online presence which gets you more callers.
Getting more clients to call you first is the aim of every contractor and company working in the packed Australian construction industry. Being at the top of the search results provided by Google and other search engines is key to making sure you achieve that aim. We promote you online through the judicious use of PR, social media marketing methods and the latest organic SEO techniques.
Local Fame will start filling your daily schedule for you. Give us a call and find out how – with no obligation.
Filling your work schedule isn’t like flicking a switch. But with a modern set of tools like those above, you’ll be giving yourself the best chance at getting ahead in the highly competitive modern building and construction industry. A properly optimised online profile is the best way to get new clients – bar none. But as we’ve seen, that doesn’t just mean you can make a good website and be done.
Your website needs to be kept up-to-date and lively. Otherwise, search engines will think you aren’t trading. You need to have regular content which attracts interest through engaging people in your target audience. You also need to manage your online reviews. Because as you’ll know all too well, your reputation goes before you in the online world just as it does in the real one…
Keep on delivering the quality your clients expect. Concentrate on what you do best and let us provide the sort of home builder marketing which shows potential clients it’s you they can trust. There’s no need to let your competitors get ahead of you just because they have a better presence online.
We’ll work with you to start building your own Local Fame.