A door handle breaks. A shelf needs putting up. A cupboard needs fixing. What do you do? For most people, it's pull out their phone and search for a handyman. Will the company name and number which they see first be yours? Local Fame gets you the properly functioning online presence to make sure it is.Get My FREE Report
What's the first thing most people do when they need home maintenance? Get out their phone and search online. If you're a handyman marketing your business, you need to make sure their search finds you.
A smart, modern website will definitely help you here. But it's not the only thing which might need maintenance. For Google to pay attention to you, you need interesting content, good reviews, proper optimisation...
That's where we come in. Local Fame has already helped home maintenance experts all over the US, the UK and Australia get the client base their hard work should have already earned them.
Talk to us about your current online presence. Like you, we handle any size of job - large or small. We're always upfront about the results we can deliver too.
Search Engine Optimisation, or SEO for short, is about making the way you present yourself online interesting to search engines like Google, Bing and Yahoo.
Every time someone in your local area needs a handyman, these days there's a very high chance they'll look for one online. When they do, they'll type in something like "handyman near me" or "reliable handyman in my city" and choose the company they use from the top page of results.
You need to make sure that your company is one of the ones suggested first. To do this, first of all, you need a website which is modern and properly optimised. But on top of that, you need to have claimed your space on all the local trade directories - the online Yellow Pages of the modern world - as well on Google Maps, Google My Business and their equivalents on other search engines.
It's all so that wherever people search online to look for property maintenance, you're there - and Google knows it too. That's what our work is all about.
People who open up Google or Bing to look for a handyman want to hire you. You just need to make sure you that you’re clearly the top, most reliable or most convenient choice for them.
In the same way as you probably have specialists on your team – the person you send when a certain type of issue crops up – so have we. We have people who are experts in marketing professional tradesmen of all kinds. We’ve already helped companies on three continents show off what they have to offer.
You’ll be carefully matched with one of our experts. They will:
Make no mistake though, this isn’t the sort of job where there’s a quick fix available. There are a lot of components which need to be fitted into place, ranging from proper PR outreach, making sure we’re getting reliable sources to point the way to your website, to SEO specially designed for handyman businesses. That is to say, using keywords (the phrases people type in when they’re using a search engine) which work with your target audience.
You’ll see our approach include everything from traditional methods which have been proven to work for your industry to the latest organic SEO practices. A lot of careful planning goes into making sure we only do the things which our research shows work for your area and your trade.
Are you a solo handyman covering your local town and the surrounding area? Are you a specialist working in one area of a large city?
First things first, we need to polish your brand. You might not think that a solo handyman needs a brand. On the other hand, you might have spent long nights perfecting your company’s pitch. Either way, having a solid brand is going to really set you apart from the competition. Because remember:
They might be offering the same exact services that you do. What makes you a better choice?
When it comes right down to it, that’s your brand. We’ll work with you to build up and show off what makes you clearly the best choice around. Then we promote you everywhere the big name handyman companies are found online:
When someone whips out their phone and types in a query which features their local area, town, city or GPS, that’s going to be a local search. And that’s where local SEO expertise comes in. By knowing the phrases people near you use and making sure you’re set up to be found by them, we’ll boost your business by funnelling this traffic your way.
Do you often notice small “Ad” symbols written in green next to a result you search for online? Those are spots where a company has paid to have itself featured. Choosing the right keywords and so on for paid advertising campaign is the only way to prevent it becoming a very expensive endeavour though. We’ll help you there, carefully measuring all results to get you the best value.
Public Relations covers a lot of ground. It’s not just column inches in a paper or magazine. Though, depending on where you’re based, that might well prove to be a cost-effective way to promote your business! PR is also necessary to gain the support you need online. You will need to build up backlinks to your site, which only good relations with other companies and media sources will get you. Handily, we have relationships which we’ll call on for you.
A little like the base coat you’d put down before painting a wall, you need your website to be absolutely ready before you start funnelling clients towards it. This means it not only needs to be optimised for search engines, it also needs to be well-written, persuasive and clearly laid out. In short, it needs to make it easy for your potential clients to book with you. We’ve made a great many handyman websites, designing and building them from the ground up.
The SEO for handyman companies which has proven to get the best results – especially in term of trust and long-term benefits – is organic. In this instance, organic means putting in some proper work to optimise your website and releasing high-quality content like blog posts amongst other important jobs. It’s all done to demonstrate to Google and anyone viewing your website that you are an active and energetic presence in both the real and digital world.
Facebook and other social media platforms make a great place to source new clients for all kinds of property improvement and maintenance companies. The recommendation feature, in particular, has made it easy for people to suggest you to their friends. It’s word of mouth on a whole different level! Plus, of course, there are social media ads, which also have their time and place.
Whether you’re based on the north coast of Scotland or the southern tip of England, we can get you more clients. Start getting the attention of local people looking for handymen in your area through smart SEO, PR and boosting your online presence. For all sizes of company, from solo property repair experts to multi-region enterprises, we’ve already boosted a business just like yours.
We’ve always been able to help them work towards their own Local Fame.
Small family businesses and large property maintenance companies alike will gain with Local Fame. Capture those local searches near to you and you’ll soon see an uptake in clients. Whether you’re a handyman in Hawaii or a Pennsylvania-based property repair specialist, we’ll have worked with a business just like yours before.
Get more customers through a stronger online presence. And get your company the Local Fame you deserve.
You’ve got all of the skills you need as a handyman and a manager. But do you have enough business to fill your daily schedule? By empowering your online profile you will. Almost everyone these days searches for the handymen they need online. We’ll make sure that their searches point to you. Whether you’re in the Northern Territories or the southern coast of Victoria, we’re all set up to get you more business.
Build up your online presence. Start getting all the customers that your hard work handle.
Your virtual toolkit needs to be filled with quite a few key pieces of equipment to make this happen. But once you’ve started, it’s onwards and upwards. As long as, of course, you keep it up. You can’t simply build a solid website and then leave it. Because much like a home or business property, a website needs to be properly maintained.
In this case, that means optimisation and publishing fresh content – this can be as straightforward as how-to and DIY articles, but our creative team will always target the topics which have proved to get the most engagement – and it also means managing your online reviews.
We’re sure you’re well aware of how much you reputation matters in this industry. You’ll want your online reputation to be in perfect repair too.
Local Fame helps you keep it that way. With your skills in the real world and ours in the digital, we’ll soon fill your daily schedule.