Digital marketing testing
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by Local Fame on October 28, 2019

The Key to Effective and Successful Digital Marketing: Continuous Testing

Incremental testing. Quality Assurance strategies. Choosing the right Key Performance Indicators… These days, many businesses use a digital marketing agency because measuring the effectiveness of your online marketing is more difficult than ever. If you’re considering giving it a go yourself though, here are a few important things to bear in mind: Why is testing…

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franchise marketing mistakes
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by Local Fame on October 22, 2019

5 Franchise Marketing Mistakes to Avoid

Buying a franchise is a great way to get ahead in business – especially when it comes to marketing: After all, part of what drew you to the network you’ve decided to join will almost certainly be the strength of their brand advertising… But, while that strength is a huge advantage for you, you can’t…

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digital marketing for the win
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by Local Fame on October 21, 2019

How to Protect Your Reputation Online

Working out how to protect your reputation online is key to attracting new customers. After all, the power of online search in today’s world cannot be overstated… Almost everyone these days will search for a business online before they hire them. So what will they find out about your business when they search for you?…

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instagram app icon art
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by Local Fame on September 24, 2019

Direct message marketing on Facebook and Instagram

There is a tendency to lump Instagram and Facebook messenger marketing in with your overall social media strategy for those platforms… However, direct message marketing is a field all of its own. Here’s why you need to think about it this way and how to use it effectively: Why is Facebook Messenger marketing so effective?…

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laptop note books and other office materials on a table
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by Local Fame on September 20, 2019

Franchise Marketing Strategy for Your Small Business

Buying a franchise means you are the boss of your own business. Yet you also have many of the advantages of a much larger company… One of those advantages is how franchise marketing works: In most networks, your franchisor will provide things like national-level advertising – the sort of marketing you would never be able…

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laptop flowers and pencils on a table
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by Local Fame on September 04, 2019

Blogging and Content Marketing for Your Small Business

Creating a content marketing strategy is key to making sure you are not wasting your time doing all of that blogging for your small business. Whether you have just opened your own start-up company or you are considering buying a franchise, you need to think about your content marketing strategy. Why is content marketing important?…

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Pinterest logo collage
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by Local Fame on August 14, 2019

Pinterest for Hair and Beauty Salons

Using Pinterest for business marketing is a very good idea if you run a hair or beauty salon. There’s one very good reason for this – its users: 97% of Pinterest users are women 20% of all women who use the internet use Pinterest It also has a fairly high degree of correlation between people…

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multiple twitter logos
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by Local Fame on August 13, 2019

Twitter for Beauty and Hair Salons

Using Twitter for marketing your beauty or hair salon is a great idea: Because the best tweets are very short and very visual. The perfect medium for your business! Plus, 43% of Twitter users will follow brands. More than they would on most other social media platforms. Here’s everything you need to know about how…

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facebook logos
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by Local Fame on July 26, 2019

Facebook for Beauty and Hair Salons

Do you run a salon beauty business? Is your Facebook business marketing in need of improvement? Do you spend a lot of time on creating amazing content for Facebook yet receiving poor engagement? We’ve got just the right tips for you so let’s get polishing. With Facebook constantly updating its rules and algorithm, it is…

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by Local Fame on July 25, 2019

Instagram Marketing Ideas for Hair and Beauty Salons

Instagram is the perfect social media platform for hair and beauty salons. But good salon Instagram ideas aren’t always easy to dream up… If you need some Instagram marketing tips to help get you started on the way to social media success, you’ve come to the right place: Why you need to use these Instagram…

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