by Dani Peleva on April 27, 2020
‘It is not the Event, but how you React to it, that determines the Outcome’ Epictetus The Event Recent events around the global pandemic have undoubtedly changed not only the business environment, but the one that we exist in. More than half of humanity is under lockdown and in some form of working from home….
Having high-quality copy is the key to making your website stand out above the rest. Infusing your copy with SEO techniques, will lead to your brilliant website creeping up in the search result rankings and pulling in heaps of views every day! Writing SEO copy is a skill that can be hard to master and…
Social media marketing has been around for over a decade now but there are still companies coming to it for the first time. Safe to say, if you’re not already developing a social media marketing plan, you’re living in the past. Social media is already the number one platform to reach certain demographics and that’s…
Over half of marketers struggle to measure their social media ROI. After all, how do you measure your Return On Investment for marketing designed to boost customer satisfaction levels? Or brand awareness? Not all of your social media activity gives you a value which can be easily measured in cold hard profit… However, social media…
The importance of contingency planning for bad reviews of your beauty salon is a key part of your online reputation management. In today’s interconnected online world, a single negative review can go a long way. This is important: Because, increasingly, studies and surveys show that people trust online reviews almost as much as they trust…
When you’re starting a blog, it can feel like all of your digital content marketing is going to get lost in the wilds of the internet: Even partway through the last decade, there were around 130 trillion known web pages. That’s a shocking figure. It’s one which will have since shot up too. This means,…
Whether it’s your overall online strategy or that of your latest digital marketing campaign, mistakes are easy to make: Digital marketing for a small business is different to that of a franchisee within a larger franchise. It’s important that your individual franchisees know that. As the franchise owner, you will want to make sure you…
Working out your online marketing budget is a real chore for many hair and beauty salon owners: After all, digital marketing is the best way of finding new customers – and it doesn’t look like that’s going to change any time soon. But how much does digital marketing cost? How should you budget for it?…
Online marketing is – hands down – the most effective way to promote your hair and beauty salon in the modern world. But throwing your money at a marketing agency is no good if you don’t know the value you’re getting from it… Here we show how to start working out your digital marketing ROI…
Word of mouth marketing is having a new heyday since the advent of the Internet and social media. It would be a mistake to gloss over word of mouth marketing as something which happens between people over their garden fences… After all, “viral” content is essentially word-of-mouth marketing taken to an extreme level. But beyond…
