Measuring ROI for digital marketing
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by Local Fame on March 12, 2020

How to Measure Social Media ROI for Your Salon

Over half of marketers struggle to measure their social media ROI. After all, how do you measure your Return On Investment for marketing designed to boost customer satisfaction levels? Or brand awareness? Not all of your social media activity gives you a value which can be easily measured in cold hard profit… However, social media…

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The importance of contingency planning
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by Local Fame on March 05, 2020

Online Reputation Management: Your Contingency Plan for Bad Reviews

The importance of contingency planning for bad reviews of your beauty salon is a key part of your online reputation management. In today’s interconnected online world, a single negative review can go a long way. This is important: Because, increasingly, studies and surveys show that people trust online reviews almost as much as they trust…

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content marketing plan typewriter
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by Local Fame on March 04, 2020

How to Create Better Marketing Content for Blog Posts

When you’re starting a blog, it can feel like all of your digital content marketing is going to get lost in the wilds of the internet: Even partway through the last decade, there were around 130 trillion known web pages. That’s a shocking figure. It’s one which will have since shot up too. This means,…

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analysis of franchise marketing
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by Local Fame on February 12, 2020

What Digital Marketing Mistakes Your Franchise May Be Making

Whether it’s your overall online strategy or that of your latest digital marketing campaign, mistakes are easy to make: Digital marketing for a small business is different to that of a franchisee within a larger franchise. It’s important that your individual franchisees know that. As the franchise owner, you will want to make sure you…

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small piggy bank
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by Local Fame on January 07, 2020

Salon Owners – How Much You Should Budget for Online Marketing?

Working out your online marketing budget is a real chore for many hair and beauty salon owners: After all, digital marketing is the best way of finding new customers – and it doesn’t look like that’s going to change any time soon. But how much does digital marketing cost? How should you budget for it?…

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word cloud
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by Local Fame on December 20, 2019

How to measure the ROI you get from your marketing agency

Online marketing is – hands down – the most effective way to promote your hair and beauty salon in the modern world. But throwing your money at a marketing agency is no good if you don’t know the value you’re getting from it… Here we show how to start working out your digital marketing ROI…

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a man using laptop
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by Local Fame on December 20, 2019

Why Is Word of Mouth Marketing so Important?

Word of mouth marketing is having a new heyday since the advent of the Internet and social media. It would be a mistake to gloss over word of mouth marketing as something which happens between people over their garden fences… After all, “viral” content is essentially word-of-mouth marketing taken to an extreme level. But beyond…

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importance of brand consistency
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by Local Fame on December 20, 2019

Brand Consistency Management for Franchise Marketing

In the eyes of your clients, your brand is your business. At a glance, your brand shows your customers what you stand for. It also serves to make you stand out from similar companies, services and products. In order to do that, your brand needs to be an easy reference guide for your clients. That…

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salon online marketing
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by Local Fame on November 12, 2019

How important is online reputation management for your salon?

Online reputation management is critical for any business in the modern world. It’s particularly important for hair and beauty salons. Here’s why: These days, almost every customer will check your reputation online before booking an appointment with you. So, what will their check show them about your company? Will it show that your business is…

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woman holding her phone
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by Local Fame on November 12, 2019

10 Ways to Increase Positive Online Reviews of Your Salon

Increase positive online reviews about your hair or beauty salon and you will improve your online reputation. These days, the vast majority of people – somewhere in the region of 88% – trust online reviews as much as they trust a personal recommendation. A similar number won’t buy from a business which has too many…

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