by Local Fame on February 24, 2021
Engage with your audience via multiple channels to send the most powerful message. Different channels allow you to engage on different levels while still keeping your message strong. Combine the following ideas into a cohesive strategy and make sure you’re conducting truly cost effective franchise marketing: 1.Display Advertising and Pay-Per- Click Advertising (PPC) Paid advertising…
by Local Fame on February 24, 2021
All of the most successful franchise marketing plans have certain things in common. Avoid common mistakes and get the best results with your new plan by making sure that you: DOs 1) Have multiple smaller goals within your overall plan Achieving the overall goal of your franchise marketing campaign – which as always, should be…
by Local Fame on February 24, 2021
Consistency gives your brand the power of being recognisable. Picture any of the biggest franchise names in the world. You’ll instantly be able to describe their logo and some of their values. Why? Because you’ve been consistently exposed to those values every time you come across one of that franchise’s locations, whenever you’ve seen their…
by Local Fame on February 22, 2021
Use this list of prime franchise advertising locations to make sure that you’re promoting your franchise using the maximum number of channels. You might also find some locations that you hadn’t previously considered… Not every channel should be weighted the same in terms of budget and use, and some channels might be unsuitable for your…
‘It is not the Event, but how you React to it, that determines the Outcome’ Epictetus The Event Recent events around the global pandemic have undoubtedly changed not only the business environment, but the one that we exist in. More than half of humanity is under lockdown and in some form of working from home….
Having high-quality copy is the key to making your website stand out above the rest. Infusing your copy with SEO techniques, will lead to your brilliant website creeping up in the search result rankings and pulling in heaps of views every day! Writing SEO copy is a skill that can be hard to master and…
Social media marketing has been around for over a decade now but there are still companies coming to it for the first time. Safe to say, if you’re not already developing a social media marketing plan, you’re living in the past. Social media is already the number one platform to reach certain demographics and that’s…
Over half of marketers struggle to measure their social media ROI. After all, how do you measure your Return On Investment for marketing designed to boost customer satisfaction levels? Or brand awareness? Not all of your social media activity gives you a value which can be easily measured in cold hard profit… However, social media…
The importance of contingency planning for bad reviews of your beauty salon is a key part of your online reputation management. In today’s interconnected online world, a single negative review can go a long way. This is important: Because, increasingly, studies and surveys show that people trust online reviews almost as much as they trust…
When you’re starting a blog, it can feel like all of your digital content marketing is going to get lost in the wilds of the internet: Even partway through the last decade, there were around 130 trillion known web pages. That’s a shocking figure. It’s one which will have since shot up too. This means,…
