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by Local Fame on January 07, 2020

Salon Owners – How Much You Should Budget for Online Marketing?

Working out your online marketing budget is a real chore for many hair and beauty salon owners: After all, digital marketing is the best way of finding new customers – and it doesn’t look like that’s going to change any time soon. But how much does digital marketing cost? How should you budget for it?…

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by Local Fame on December 20, 2019

How to measure the ROI you get from your marketing agency

Online marketing is – hands down – the most effective way to promote your hair and beauty salon in the modern world. But throwing your money at a marketing agency is no good if you don’t know the value you’re getting from it… Here we show how to start working out your digital marketing ROI…

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by Local Fame on December 20, 2019

Why Is Word of Mouth Marketing so Important?

Word of mouth marketing is having a new heyday since the advent of the Internet and social media. It would be a mistake to gloss over word of mouth marketing as something which happens between people over their garden fences… After all, “viral” content is essentially word-of-mouth marketing taken to an extreme level. But beyond…

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importance of brand consistency
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by Local Fame on December 20, 2019

Brand Consistency Management for Franchise Marketing

In the eyes of your clients, your brand is your business. At a glance, your brand shows your customers what you stand for. It also serves to make you stand out from similar companies, services and products. In order to do that, your brand needs to be an easy reference guide for your clients. That…

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salon online marketing
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by Local Fame on November 12, 2019

How important is online reputation management for your salon?

Online reputation management is critical for any business in the modern world. It’s particularly important for hair and beauty salons. Here’s why: These days, almost every customer will check your reputation online before booking an appointment with you. So, what will their check show them about your company? Will it show that your business is…

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by Local Fame on November 12, 2019

10 Ways to Increase Positive Online Reviews of Your Salon

Increase positive online reviews about your hair or beauty salon and you will improve your online reputation. These days, the vast majority of people – somewhere in the region of 88% – trust online reviews as much as they trust a personal recommendation. A similar number won’t buy from a business which has too many…

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by Local Fame on November 12, 2019

How to Respond to Negative Reviews of Your Salon

Responding to negative feedback correctly can be good PR for your hair or beauty salon. What’s more, how the customer feels they are treated makes up 70% of the buying experience – and more and more customers these days will want to see social proof of your quality (in the form of online reviews) before…

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Digital marketing testing
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by Local Fame on October 28, 2019

The Key to Effective and Successful Digital Marketing: Continuous Testing

Incremental testing. Quality Assurance strategies. Choosing the right Key Performance Indicators… These days, many businesses use a digital marketing agency because measuring the effectiveness of your online marketing is more difficult than ever. If you’re considering giving it a go yourself though, here are a few important things to bear in mind: Why is testing…

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franchise marketing mistakes
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by Local Fame on October 22, 2019

5 Franchise Marketing Mistakes to Avoid

Buying a franchise is a great way to get ahead in business – especially when it comes to marketing: After all, part of what drew you to the network you’ve decided to join will almost certainly be the strength of their brand advertising… But, while that strength is a huge advantage for you, you can’t…

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digital marketing for the win
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by Local Fame on October 21, 2019

How to Protect Your Reputation Online

Working out how to protect your reputation online is key to attracting new customers. After all, the power of online search in today’s world cannot be overstated… Almost everyone these days will search for a business online before they hire them. So what will they find out about your business when they search for you?…

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