As the world goes digital, so do businesses. Although online marketing continues to play a tremendous role in the way businesses operate, many salon owners tend to forget the value of the classic offline marketing strategies. Want to give your salon business a real marketing boost? Not sure how to advertise a beauty salon? Think…

Behind every successful beauty salon there is a suitable and feasible advertising campaign. In most cases, however, salon owners lack experience and have little knowledge how to properly advertise a beauty salon – testing the water through a process of trial and error. Unfortunately, this is often inefficient and costs time and money. Which is…

Do you run a small business solo? Are you struggling with sales or experience problems getting leads? If that is the case, then you might need to consider hiring a marketing agency. There are many advantages of using advertising agencies – they can be a great way to help you develop your business’s online profile…

A well-structured marketing plan is the key to an effective salon marketing. In the era of the digital, it is essential that your salon marketing plan implements a variety of components including social media marketing, content marketing and so on. The tricky part for most salon businesses is finding the right balance between those components…

Do you need a marketing plan for your salon business which is clear, fast and straight to the point? Then a lean marketing plan is precisely what you might be looking for. The majority of salon owners understand the importance of marketing, yet they lack the time, budget or knowledge to design a marketing plan…

Designing the perfect beauty salon marketing strategy to fit your own salon brand is not so simple – it requires a variety of salon marketing strategies that you need to implement and a well-thought-out beauty salon marketing plan to follow. Unlike other retail businesses, beauty businesses can hardly rely on walk-in business alone. People need…

Writing a good salon marketing plan is not an easy task, yet coming up with a cost-effective marketing plan to fit both your business goals and your budget is even harder. In order to achieve a low-cost marketing plan which actually works, it is essential that you engage with your audience on numerous communication channels…

Every good salon business needs a good salon marketing plan – that is a fact! Following the right marketing plan will dramatically improve the success of your salon and will help you reach new customers and retain your existing ones. If you are looking to expand your salon business and learn how to create the…

Are you wondering how to write the most effective marketing plan for your salon? Need help creating a salon marketing strategy that really, really works? How about turning your website visitors into actual customers? We’ve got the best tips for you! Creating an effective salon marketing plan is not as easy as it sounds. Sure,…

Hair salons are everywhere. If you want to get into the hairdressing industry or grow your salon business, it’s vital to differentiate yourself from the competitors in order to attract more customers. Having creative and inspirational salon marketing slogans will certainly help. Why Salon Slogans are Important? Make sure you have a catchy salon motto….