fire pallets
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by Dani Peleva on December 12, 2016

When Franchise Reputation Fails: Ten Top Tips to Stop Your Brand From Being Burned

Franchise reputation fails can happen to any company… It’s that one negative review that gains traction. It’s that one marketing misstep that goes viral. It’s that one poor piece of customer service that interrupts your flawless record. That’s why knowing how to build and maintain your franchise reputation even in the face of crisis is…

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brand marketing
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by Dani Peleva on December 09, 2016

Branding Consistency: 6 Little Known Secrets Behind Building a Successful Franchise Brand

Imagine that consumers trusted your company even before they bought a product from you. What if consumers came to you because they knew the kind of service they’d receive even before they walked through your door? This is exactly what branding consistency will do for your franchise. But how do you build this sort of…

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success on chalk board
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by Dani Peleva on December 07, 2016

How to Motivate Franchisees: 9 Winning Strategies to Nurture Network Commitment

Do you want to build a successful franchise network?  The best way to do it is to learn how to motivate franchisees. Because a motivated franchisee is a profitable franchisee. To motivate your franchise owners, you’ll need to think about their goals… The first is simple, and pretty much universal: Every franchisee wants to build…

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pins on map
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by Dani Peleva on December 05, 2016

7 Steps to Effective Multi-Location Business Communication: How to Connect with the Franchise Network

When it comes to a multi-location business such as a franchise, effective communication is vital. So what happens when you’re struggling to connect with the franchise network you have in place? Take the steps detailed in this article and build closer relationships with your franchisees. We’ll start by looking at the overall goals of building…

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writing manual
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by Dani Peleva on December 02, 2016

9 Critical Things to Know About How to Write Your Franchise Manual

A quality franchise manual is worth its weight in gold. There’s a reason that so many people are willing to pay to get at the nuggets of information contained within the manual of a popular brand: Because a franchise operations manual will contain all of the knowledge that makes a brand successful. It’s why their…

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educate your team
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by Dani Peleva on November 30, 2016

Franchise Training By the Numbers: 7 Steps to Successfully Trained Staff

They’re a winning combination. Your franchise training and franchise operations manual will be the main draws that attract new franchisees to your network. Why? Because they represent invaluable insider knowledge of the industry the franchisee wants to be a part of. These materials show the franchisee how they can open up a business, and start…

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coffee shop outside view
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by Dani Peleva on November 28, 2016

How to Make a Brand: Franchise Brand and Marketing Strategy

Your brand is often what makes franchisees choose you rather than the competition. This makes establishing a powerful brand for your franchise critical to its success. But how do you do that? What makes a strong, defined brand stand out from the crowd? Building your franchise branding strategy is one area where you don’t want…

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internal-marketing strategies
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by Dani Peleva on November 25, 2016

Internal Marketing Strategies for Franchises – Reasons to Implement

What if all your employees could feel as positively about your brand as you do? What if your entire staff performed every action they took every day with your brand identity in mind? That’s just the start of what the best internal marketing strategies for franchises can give you… Here are a series of problems…

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talk
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by Dani Peleva on November 23, 2016

Internal Communication Strategy For Franchises: 5 Ways to Stimulate Success

Internal communication in a small business is relatively simple. But creating a successful internal communication strategy for franchises under your control on the other hand – that can be a serious challenge… Hundreds of different locations. Different time zones. Different business leaders. It all adds up to a lot of things to consider. But each…

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outdoor ads
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by Dani Peleva on November 21, 2016

Where to Promote Your Master Franchise Opportunity

Why would you become a master franchise owner? Where do you promote master franchise opportunities that you have available? How do you check your master franchise agreement covers all the most vital particulars? If you have questions like these, this article will get you your answers. But first of all… What is a Master Franchise?…

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