Knowing how to get the most out of your franchise marketing budget is multi-location business advertising 101. Because even if you have some of the best-engineered adverts on the internet, if they’re not in the right places – and you don’t know that they’re not in the right places – you’re essentially throwing your money…

Securing the best Return On Investment for franchise marketing can be difficult. But armed with the right methods and measures, you can make sure that your advertising funds aren’t going to waste… This article shows you how to check and test your franchise’s marketing ROI. And how to maximise it to get the best performance….

A truly strategic franchise marketing budget will let you grow your network in the fastest and most efficient way. This article will show you how to think about your proposed budget from several different angles: Firstly, you’ll think strategically about your resources and what you hope to achieve with them. Secondly, you’ll work from the…

If a customer has a bad experience with you, you better believe they’ll want to tell you about it. Many franchises struggle, though, when it comes to how to get positive online reviews… Because what happens when a customer has an “alright” or an “okay” experience with you? What happens if they were generally pleased,…

When disaster strikes, you need to know what to do. Having a viable social media contingency plan for your franchise is going to be your saving grace… Don’t be the company that has a knee-jerk reaction to a serious crisis. Don’t be the brand owner who responds with a ranting tirade about a customer’s personal…

It can only take one poorly managed bad review to destroy your carefully built reputation. This guide to managing negative reviews for franchise companies will show you how to make sure that when the proverbial hits the fan, you know what to do. Are you having an online argument with a customer over bad feedback?…

Any modern business leader knows how important online reputation management is. But do you know how to deal with negative reviews of your franchise location? Because a franchise business takes all of the issues of standard reputation management… And then it dials them up to ten. This means how you deal with negative feedback is…

Franchise reviews importance cannot be overstated. The numbers vary depending on which surveys you consult, but one thing is clear: These days, nearly everyone relies on online reviews to choose the company they’ll use. The power of customer reviews is such that they can lead to dramatically increased sales (some data points to a figure…

Your online reputation can make or break your business. That’s why having an effective franchise review improvement strategy in place is so important: What do you do when you get a bad review? What are your reviews telling you about your business? About the services you deliver? About how different franchisees are performing? Monitor. Analyse….

Trying to grow your brand? If so, few things will be as important to you as effective franchise reputation management… Even in the days before the internet, your reputation was something that could make or break your business. In the always-online world of today, one small negative incident can quickly balloon into a full-blown reputation…