Trying to grow your brand? If so, few things will be as important to you as effective franchise reputation management… Even in the days before the internet, your reputation was something that could make or break your business. In the always-online world of today, one small negative incident can quickly balloon into a full-blown reputation…

Franchise reputation fails can happen to any company… It’s that one negative review that gains traction. It’s that one marketing misstep that goes viral. It’s that one poor piece of customer service that interrupts your flawless record. That’s why knowing how to build and maintain your franchise reputation even in the face of crisis is…

Imagine that consumers trusted your company even before they bought a product from you. What if consumers came to you because they knew the kind of service they’d receive even before they walked through your door? This is exactly what branding consistency will do for your franchise. But how do you build this sort of…

Do you want to build a successful franchise network?  The best way to do it is to learn how to motivate franchisees. Because a motivated franchisee is a profitable franchisee. To motivate your franchise owners, you’ll need to think about their goals… The first is simple, and pretty much universal: Every franchisee wants to build…

When it comes to a multi-location business such as a franchise, effective communication is vital. So what happens when you’re struggling to connect with the franchise network you have in place? Take the steps detailed in this article and build closer relationships with your franchisees. We’ll start by looking at the overall goals of building…

A quality franchise manual is worth its weight in gold. There’s a reason that so many people are willing to pay to get at the nuggets of information contained within the manual of a popular brand: Because a franchise operations manual will contain all of the knowledge that makes a brand successful. It’s why their…

They’re a winning combination. Your franchise training and franchise operations manual will be the main draws that attract new franchisees to your network. Why? Because they represent invaluable insider knowledge of the industry the franchisee wants to be a part of. These materials show the franchisee how they can open up a business, and start…

Your brand is often what makes franchisees choose you rather than the competition. This makes establishing a powerful brand for your franchise critical to its success. But how do you do that? What makes a strong, defined brand stand out from the crowd? Building your franchise branding strategy is one area where you don’t want…

What if all your employees could feel as positively about your brand as you do? What if your entire staff performed every action they took every day with your brand identity in mind? That’s just the start of what the best internal marketing strategies for franchises can give you… Here are a series of problems…

Internal communication in a small business is relatively simple. But creating a successful internal communication strategy for franchises under your control on the other hand – that can be a serious challenge… Hundreds of different locations. Different time zones. Different business leaders. It all adds up to a lot of things to consider. But each…