How important is online reputation management for your salon?

Publisher

by on

A woman working on a laptop

Online reputation management is critical for any business in the modern world. It's particularly important for hair and beauty salons. Here's why: These days, almost every customer will check your reputation online before booking an appointment with you. So, what will their check show them about your company? Will it show that your business is hard to find? That you have lacklustre or outright negative reviews? Or will it show them the kind of positive reviews and reputation which makes booking an appointment with you an obvious “yes”? This is how to ensure it's always the latter:

What is online reputation?

Simply put, your online reputation is the sum total of all the information which is available about your business online. This includes all of the reviews about your business – on Google, Yelp and all of the other places they can be found – as well as comments and other details which produce a snapshot of how reputable your salon is in the eye of the searcher.

Online reputation management (sometimes abbreviated as ORM) is all about managing your digital reputation. Your aim will be to manage and control the bad and promote the good.

Why is my salon's reputation important?

There are several important reasons why businesses large and small concentrate so much on their online reputation management:

1) Trust and sales

These days, people trust online reviews almost as much as they trust word of mouth recommendations. What's more, your online reputation can have a direct impact on your sales:

A negative online reputation – will put off potential customers, meaning they will look to your competitors when they need a hair or beauty appointment.

A positive online reputation – will mean that the 35% of all search traffic which is local (i.e. people looking for a salon to actually go to) will be much more likely to make a booking with you.

2) Search rankings

What's more, several studies have shown that the quality of your online reviews will affect how well your website ranks in organic search results – when someone searches for a “hair salon” or “beauty salon” close to them. This makes ensuring your salon's reputation is positive a double win – both for attracting more customers and for your search rankings.

3) Social proof

Social media reputation management is a vital part of your overall ORM. Social media – particularly Instagram, Facebook, Twitter and Pinterest, which have the ability to very visual as well as very popular – are great places to advertise your salon, showing potential clients what you have to offer. Unfortunately, many salon owners treat social media as nothing more than a casual project. This is almost always a very costly mistake:

  • Facebook alone has over 32.7 million users in the UK. That's a huge potential audience to be missing out on even in your local area.
  • Social media gives you great possibilities in terms of customer service as well as marketing.
  • Google also checks how popular your pages are on social media when it's calculating your website ranking.

But, possibly more important than anything else, your social media pages show an awful lot of information about your salon on top of what's written there in black and white. Even a cursory glance over most businesses' social media pages will tell you:

  • Do they respond quickly to posts?
  • How do they respond? Are they polite and helpful? Rude...?
  • Is the business a lively and engaging one?

You want your responses to make it clear that you respond quickly, politely, helpfully and always listen to what is being said.

Online reputation management – what's said about your salon online

In the modern world, it's vital that any potential customers can see that your salon's reputation is a positive one. Planning how you're going to handle your online reputation management ahead of time will help you keep your digital reputation spotless.

Still not sure if you're prepared to manage your salon's reputation online?

Local Fame helps hair and beauty salons in the UK and abroad stay on top of their online reputation.

Contact us today for a free, no-obligation chat about what your business needs.

Download FREE pdf with additional information Download

Comments are closed.

salon online marketing
Publisher

by Local Fame on November 12, 2019

How important is online reputation management for your salon?

Online reputation management is critical for any business in the modern world. It’s particularly important for hair and beauty salons. Here’s why: These days, almost every customer will check your reputation online before booking an appointment with you. So, what will their check show them about your company? Will it show that your business is…

READ
woman holding her phone
Publisher

by Local Fame on November 12, 2019

10 Ways to Increase Positive Online Reviews of Your Salon

Increase positive online reviews about your hair or beauty salon and you will improve your online reputation. These days, the vast majority of people – somewhere in the region of 88% – trust online reviews as much as they trust a personal recommendation. A similar number won’t buy from a business which has too many…

READ
A woman working on a laptop
Publisher

by Local Fame on November 12, 2019

How to Respond to Negative Reviews of Your Salon

Responding to negative feedback correctly can be good PR for your hair or beauty salon. What’s more, how the customer feels they are treated makes up 70% of the buying experience – and more and more customers these days will want to see social proof of your quality (in the form of online reviews) before…

READ
digital marketing for the win
Publisher

by Local Fame on October 21, 2019

How to Protect Your Reputation Online

Working out how to protect your reputation online is key to attracting new customers. After all, the power of online search in today’s world cannot be overstated… Almost everyone these days will search for a business online before they hire them. So what will they find out about your business when they search for you?…

READ