How important is online reputation management for your salon?


by on

A woman working on a laptop

Online reputation management is critical for any business in the modern world. It's particularly important for hair and beauty salons. Here's why: These days, almost every customer will check your reputation online before booking an appointment with you. So, what will their check show them about your company? Will it show that your business is hard to find? That you have lacklustre or outright negative reviews? Or will it show them the kind of positive reviews and reputation which makes booking an appointment with you an obvious “yes”? This is how to ensure it's always the latter:

What is online reputation?

Simply put, your online reputation is the sum total of all the information which is available about your business online. This includes all of the reviews about your business – on Google, Yelp and all of the other places they can be found – as well as comments and other details which produce a snapshot of how reputable your salon is in the eye of the searcher.

Online reputation management (sometimes abbreviated as ORM) is all about managing your digital reputation. Your aim will be to manage and control the bad and promote the good.

Why is my salon's reputation important?

There are several important reasons why businesses large and small concentrate so much on their online reputation management:

1) Trust and sales

These days, people trust online reviews almost as much as they trust word of mouth recommendations. What's more, your online reputation can have a direct impact on your sales:

A negative online reputation – will put off potential customers, meaning they will look to your competitors when they need a hair or beauty appointment.

A positive online reputation – will mean that the 35% of all search traffic which is local (i.e. people looking for a salon to actually go to) will be much more likely to make a booking with you.

2) Search rankings

What's more, several studies have shown that the quality of your online reviews will affect how well your website ranks in organic search results – when someone searches for a “hair salon” or “beauty salon” close to them. This makes ensuring your salon's reputation is positive a double win – both for attracting more customers and for your search rankings.

3) Social proof

Social media reputation management is a vital part of your overall ORM. Social media companies – particularly Instagram, Facebook, Twitter and Pinterest, which have the ability to very visual as well as very popular – are great places to advertise your salon, showing potential clients what you have to offer. Unfortunately, many salon owners treat social media as nothing more than a casual project. This is almost always a very costly mistake:

  • Facebook alone has over 32.7 million users in the UK. That's a huge potential audience to be missing out on even in your local area.
  • Social media gives you great possibilities in terms of customer service as well as marketing.
  • Google also checks how popular your pages are on social media when it's calculating your website ranking.

But, possibly more important than anything else, your social media pages show an awful lot of information about your salon on top of what's written there in black and white. Even a cursory glance over most businesses' social media pages will tell you:

  • Do they respond quickly to posts?
  • How do they respond? Are they polite and helpful? Rude...?
  • Is the business a lively and engaging one?

You want your responses to make it clear that you respond quickly, politely, helpfully and always listen to what is being said.

Online reputation management – what's said about your salon online

In the modern world, it's vital that any potential customers can see that your salon's reputation is a positive one. Planning how you're going to handle your online reputation management ahead of time will help you keep your digital reputation spotless.

Still not sure if you're prepared to manage your salon's reputation online?

Local Fame helps hair and beauty salons in the UK and abroad stay on top of their online reputation.

Contact us today for a free, no-obligation chat about what your business needs.

Download FREE pdf with additional information Download

Comments are closed.

charts and graphs

by Local Fame on March 12, 2020

How to Measure Social Media ROI for Your Salon

Over half of marketers struggle to measure their social media ROI. After all, how do you measure your Return On Investment for marketing designed to boost customer satisfaction levels? Or brand awareness? Not all of your social media activity gives you a value which can be easily measured in cold hard profit… However, social media…

The importance of contingency planning

by Local Fame on March 05, 2020

Online Reputation Management: Your Contingency Plan for Bad Reviews

The importance of contingency planning for bad reviews of your beauty salon is a key part of your online reputation management. In today’s interconnected online world, a single negative review can go a long way. This is important: Because, increasingly, studies and surveys show that people trust online reviews almost as much as they trust…

small piggy bank

by Local Fame on January 07, 2020

Salon Owners – How Much You Should Budget for Online Marketing?

Working out your online marketing budget is a real chore for many hair and beauty salon owners: After all, digital marketing is the best way of finding new customers – and it doesn’t look like that’s going to change any time soon. But how much does digital marketing cost? How should you budget for it?…

word cloud

by Local Fame on December 20, 2019

How to measure the ROI you get from your marketing agency

Online marketing is – hands down – the most effective way to promote your hair and beauty salon in the modern world. But throwing your money at a marketing agency is no good if you don’t know the value you’re getting from it… Here we show how to start working out your digital marketing ROI…