‘Local Search’ Category

local-online-marketing-featured
Publisher

by Andy on August 29, 2016

3 Surprising Reasons Why Local Online Marketing is Harder Than National or Global Online Marketing

Local online marketing has proven time and again to offer a better Return On Investment than national campaigns. But many advertisers still allocate only a relatively small percentage of their overall budget to local marketing – as the Balihoo survey linked to above shows, sometimes as little as 20%. Most advertisers are far happier conducting…

READ
Pokemon go to help local business
Publisher

by Dani Peleva on July 22, 2016

How to Use Pokémon Go to Lure People to Your Business

By now, you must have heard of Pokémon Go. It’s the new mobile game taking the entire world by storm. As well as normal players though, there are a set of people who are about to start using Pokémon Go for their own reasons: Business owners. Companies and stores of all sizes are already using…

READ
Publisher

by Ivan Kostadinov on February 03, 2016

Top 121 Strongest Free UK Business Listings Sites in 2016

Why you should submit your company in business listings sites a.k.a. business directories? If your business is present in relevant business listings sites, you will get a handful of benefits. First of all, people visiting this website will see your contact details, and they can call you right away. When you are a business that…

READ
blog post
Publisher

by Ivan Kostadinov on April 23, 2015

Google is Broken: Why Regional Search Still Lives In The Past

Over the years, Google has evolved from a relatively simple search machine into a comprehensive system with intricate algorithms for ranking, sorting, promoting content and information overall. With intensive growth over the last 5 years, a range of great search tools have been announced and implemented. However, we should all consider a tiny detail: many…

READ
blog post
Publisher

by Ivan Kostadinov on March 23, 2015

How Google Made Online Brand Management Go Mobile

Following Google’s announcement about the introduction of Mobile Friendliness as a strong factor influencing search rankings results, Google slowly changes other parts of its search business to stimulate businesses get friends with mobile. Following Google’s announcement about the introduction of Mobile Friendliness as a strong factor influencing search rankings results, Google slowly changes other parts…

READ
blog post
Publisher

by Andy on January 30, 2015

Here Is How Yelp Deals With Fake Reviewers

As we have learned before, Internet has a huge influence on any business – it can destroy you or make you go viral in one instance. Yelp is a community-based online review system that made its loyal customers the kingmakers and the slayers of local businesses. This vast power in hands of users, the chase…

READ
blog post
Publisher

by Ivan Kostadinov on January 07, 2015

How Google Maps “Nearby” Is Related To Restaurant Marketing

Welcome to 2015! May this year become a strong and confident start for your business’s online reputation growth and prosperity. However, today’s business is far more than just about break-even and start generating profits. Attracting and keeping local customers is much more dependant on the internet than ever before. Around 85% of customers are taking…

READ
blog post
Publisher

by Ivan Kostadinov on August 21, 2014

How to Use the Internet to Put Your Business on the Spot

The Internet is a wild beast with great many ways to win its heart. Independent businesses are in a for a tough fight that never ends. Case in point, new businesses have it especially difficult for newcomers since the market has been saturated and established chains and brands rule. Being part of a chain is easy…

READ
blog post
Publisher

by Andy on August 01, 2014

Local Business Listing Verification Made Easier by Google

This week Google has made some big changes, not only with the Pigeon update and Local search results, but also with Webmaster Tools Verification for Google Business. Google recently made some changes so the new local search algorithm gives better visibility of local directory sites in Google search results, but this is not our theme…

READ
Untitled
Publisher

by Andy on July 24, 2014

New Service Provided by Yandex – Yelp can Watch and Learn

Founded in 1997 Yandex is nowadays Russia’s largest internet search engine. The main goal of Yandex is to launch more products that stretch the company beyond basic search. After the acquisition of Auto.Ru for $175M and adding car classifieds to its search business, now they are tackling the business of local search with Yandex.City -…

READ