‘Local Search’ Category

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by Local Fame on August 22, 2017

7 Powerful Marketing Tips for Businesses in the Beauty Niche

Over the past couple of years marketing strategies for businesses like beauty and hair salons have evolved and risen to a new level. Having in mind the constant, fierce competition in this niche if you want to raise brand awareness and establish trust in your company you have to be prepared to go beyond your…

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by Dani Peleva on August 09, 2017

Busted: Tech Giant Epic Fail in Digital Marketing

There’s been way too much advice on digital marketing around the web lately- digital marketing this, digital marketing that. Social media platforms like Twitter and LinkedIn are flooding business owners and marketing managers with tips on how to harness the potential of their online presence and take ‘your business to the next level’. Digital transformation,…

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by Andy on August 29, 2016

3 Surprising Reasons Why Local Online Marketing is Harder Than National or Global Online Marketing

Local online marketing has proven time and again to offer a better Return On Investment than national campaigns. But many advertisers still allocate only a relatively small percentage of their overall budget to local marketing – as the Balihoo survey linked to above shows, sometimes as little as 20%. Most advertisers are far happier conducting…

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Pokemon go to help local business
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by Dani Peleva on July 22, 2016

How to Use Pokémon Go to Lure People to Your Business

By now, you must have heard of Pokémon Go. It’s the new mobile game taking the entire world by storm. As well as normal players though, there are a set of people who are about to start using Pokémon Go for their own reasons: Business owners. Companies and stores of all sizes are already using…

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by Ivan Kostadinov on February 03, 2016

Top 121 Strongest Free UK Business Listings Sites in 2016

Why you should submit your company in business listings sites a.k.a. business directories? If your business is present in relevant business listings sites, you will get a handful of benefits. First of all, people visiting this website will see your contact details, and they can call you right away. When you are a business that…

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by Ivan Kostadinov on April 23, 2015

Google is Broken: Why Regional Search Still Lives In The Past

Over the years, Google has evolved from a relatively simple search machine into a comprehensive system with intricate algorithms for ranking, sorting, promoting content and information overall. With intensive growth over the last 5 years, a range of great search tools have been announced and implemented. However, we should all consider a tiny detail: many…

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by Ivan Kostadinov on March 23, 2015

How Google Made Online Brand Management Go Mobile

Following Google’s announcement about the introduction of Mobile Friendliness as a strong factor influencing search rankings results, Google slowly changes other parts of its search business to stimulate businesses get friends with mobile. Following Google’s announcement about the introduction of Mobile Friendliness as a strong factor influencing search rankings results, Google slowly changes other parts…

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by Andy on January 30, 2015

Here Is How Yelp Deals With Fake Reviewers

As we have learned before, Internet has a huge influence on any business – it can destroy you or make you go viral in one instance. Yelp is a community-based online review system that made its loyal customers the kingmakers and the slayers of local businesses. This vast power in hands of users, the chase…

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by Ivan Kostadinov on January 07, 2015

How Google Maps “Nearby” Is Related To Restaurant Marketing

Welcome to 2015! May this year become a strong and confident start for your business’s online reputation growth and prosperity. However, today’s business is far more than just about break-even and start generating profits. Attracting and keeping local customers is much more dependant on the internet than ever before. Around 85% of customers are taking…

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by Ivan Kostadinov on August 21, 2014

How to Use the Internet to Put Your Business on the Spot

The Internet is a wild beast with great many ways to win its heart. Independent businesses are in a for a tough fight that never ends. Case in point, new businesses have it especially difficult for newcomers since the market has been saturated and established chains and brands rule. Being part of a chain is easy…

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