Let’s Talk S.M.A.R.T. Goals in Online Marketing for Small Businesses

Publisher

by on

Marketing tips for small business insist to experiment and shake things up, but other than list the components they do nothing else. Where are the instructions? How do these elements fit together? What real financial gain can you expect? It’s like receiving your custom furniture from Ikea without the instructions. That’s why small businesses fail at online marketing and they’re burned so bad, they’d prefer to not get involved with it in the first place. This creates a vicious circle that propagates the idea small businesses and online marketing implode when they touch.Local Fame talks about marketing strategies.It doesn’t have to be this way. All you need to is apply some S.M.A.R.T. goals to your online marketing attempts to actually see what you’re doing and what results you yield.

Let me break down the S.M.A.R.T. acronym down.

S – Specific. What are you actually trying to achieve by doing this? Avoid answers that rely on expletives like the greatest, best, most sought after. They lead to unhealthy and unspecific expectations and when you don’t live up to your own expectations, you feel your efforts have been in vein. Find one small goal. Focus on the puzzle pieces, not the whole picture.M – Measurable. Specific goals are measurable. Once you’ve set your heart on achieving a small goal, you can add a numerical value. For instance, you want to increase visits to your website or want to boost calls. That’s fine. Everyone wants more. But to see any growth you have to pay attention to numbers. Name how many more views or calls you hope to achieve.A – Achievable. But bear in mind that going into the thousands doesn’t do you any favors. In case you’re working on a viral campaign, chances are you won’t make a drastic jump from a two-digit to four-digit numbers. None at all. You need to give yourself the chance to succeed. Not many companies survive by putting extra pressure on themselves.World Champion in Online Marketing StrategiesR – Relevant. When choosing your goals, choose wisely. Facebook likes might seem fine and dandy, but they’re just for show most of the time, keeping current customers happy. If you’re into winning new ones, then to get your website higher on Google serves your purpose better than spending time on Facebook.T – Time-bound. Time has to be the greatest factor when assigning goals. You have to see the work you can achieve in a controlled period of time. This one keeps you focus and gives you drive as you’re a business on a mission – a mission to become better at marketing.Goals require planning and I have to say that everything planned brings in more success than you might think. Online marketing can be a truly fantastic tool to breathe life into your local enterprise. You just need to know how to work it.

Leave a Reply

local-online-marketing-featured
Publisher

by Andy on August 29, 2016

3 Surprising Reasons Why Local Online Marketing is Harder Than National or Global Online Marketing

Local online marketing has proven time and again to offer a better Return On Investment than national campaigns. But many advertisers still allocate only a relatively small percentage of their overall budget to local marketing – as the Balihoo survey linked to above shows, sometimes as little as 20%. Most advertisers are far happier conducting…

READ
Pokemon go to help local business
Publisher

by Dani Peleva on July 22, 2016

How to Use Pokémon Go to Lure People to Your Business

By now, you must have heard of Pokémon Go. It’s the new mobile game taking the entire world by storm. As well as normal players though, there are a set of people who are about to start using Pokémon Go for their own reasons: Business owners. Companies and stores of all sizes are already using…

READ
Publisher

by Ivan Kostadinov on February 03, 2016

Top 121 Strongest Free UK Business Listings Sites in 2016

Why you should submit your company in business listings sites a.k.a. business directories? If your business is present in relevant business listings sites, you will get a handful of benefits. First of all, people visiting this website will see your contact details, and they can call you right away. When you are a business that…

READ
blog post
Publisher

by Ivan Kostadinov on April 23, 2015

Google is Broken: Why Regional Search Still Lives In The Past

Over the years, Google has evolved from a relatively simple search machine into a comprehensive system with intricate algorithms for ranking, sorting, promoting content and information overall. With intensive growth over the last 5 years, a range of great search tools have been announced and implemented. However, we should all consider a tiny detail: many…

READ