Let’s Talk S.M.A.R.T. Goals in Online Marketing for Small Businesses


by on

Marketing tips for small business insist to experiment and shake things up, but other than list the components they do nothing else. Where are the instructions? How do these elements fit together? What real financial gain can you expect? It’s like receiving your custom furniture from Ikea without the instructions. That’s why small businesses fail at online marketing and they’re burned so bad, they’d prefer to not get involved with it in the first place. This creates a vicious circle that propagates the idea small businesses and online marketing implode when they touch. Local Fame talks about marketing strategies.It doesn’t have to be this way. All you need to is apply some S.M.A.R.T. goals to your online marketing attempts to actually see what you’re doing and what results you yield.

Let me break down the S.M.A.R.T. acronym down.

S – Specific
What are you actually trying to achieve by doing this? Avoid answers that rely on expletives like the greatest, best, most sought after. They lead to unhealthy and unspecific expectations and when you don’t live up to your own expectations, you feel your efforts have been in vain. Find one small goal. Focus on the puzzle pieces, not the whole picture.

M– Measurable
Specific goals are measurable. Once you’ve set your heart on achieving a small goal, you can add a numerical value. For instance, you want to increase visits to your website or want to boost calls. That’s fine. Everyone wants more. But to see any growth you have to pay attention to numbers. Name how many more views or calls you hope to achieve.

A – Achievable
But bear in mind that going into the thousands doesn’t do you any favours. In case you’re working on a viral campaign, chances are you won’t make a drastic jump from a two-digit to four-digit numbers. None at all. You need to give yourself the chance to succeed. Not many companies survive by putting extra pressure on themselves.

World Champion in Online Marketing Strategies

R – Relevant
When choosing your goals, choose wisely. Facebook likes might seem fine and dandy, but they’re just for show most of the time, keeping current customers happy. If you’re into winning new ones, then to get your website higher on Google serves your purpose better than spending time on Facebook.

T – Time-bound
Time has to be the greatest factor when assigning goals. You have to see the work you can achieve in a controlled period of time. This one keeps you focus and gives you drive as you’re a business on a mission – a mission to become better at marketing.

Goals require planning and I have to say that everything planned brings in more success than you might think. Online marketing can be a truly fantastic tool to breathe life into your local enterprise. You just need to know how to work it.

Leave a Reply


by Tsvetelina on December 22, 2017

7 Tips to Keep Your Salon Busy After the Holidays – What to Do When Your Business is Slow?

Let‘s face it – after the glam of holidays is gone and Christmas sales are over, beauty businesses tend to go slow. If you, as many salon owners ask yourself the question “business is slow, what should I do”, keep reading. Business Is Going Slow and You Have No Idea What to Do? Need New…

salon marketing online

by Local Fame on September 13, 2017

Online Marketing For Beauty Salons: How to Get More Customers Online

Best Beauty and Hair Salon SEO Marketing Keywords for Getting New Customers Properly advertising your salon online will get you more customers through the door. It’s that simple.But to achieve effective SEO (Search Engine Optimisation – the methods through which you’ll make people find your website when they’re looking for businesses like yours online) you…

online salon marketing

by Local Fame on August 22, 2017

7 Powerful Marketing Tips for Businesses in the Beauty Niche

Over the past couple of years marketing strategies for businesses like beauty and hair salons have evolved and risen to a new level. Having in mind the constant, fierce competition in this niche if you want to raise brand awareness and establish trust in your company you have to be prepared to go beyond your…

Amazon busted

by Dani Peleva on August 09, 2017

Busted: Tech Giant Epic Fail in Digital Marketing

There’s been way too much advice on digital marketing around the web lately- digital marketing this, digital marketing that. Social media platforms like Twitter and LinkedIn are flooding business owners and marketing managers with tips on how to harness the potential of their online presence and take ‘your business to the next level’. Digital transformation,…