by Tsvetelina on August 09, 2018
A wise man once said… If you can‘t find it, Google it. Which pretty much sums up how modern business marketing operates in the era of the Internet. Every beauty business needs a strong website marketing strategy – a modern marketing rule. After all, research shows that the majority of people head to searching engines…
Did you know that hosting an event to promote your business can prove 10 times more efficient than other marketing strategies? “Why is that“, you may ask. The answer is simple – it puts a face to your brand and creates real live personal engagement; a result that simply using social media marketing, for example,…
When was the last time you used email marketing? Can‘t remember? Did you know that you could be missing out on an affordable and effective marketing tool? Yes, that‘s correct – salon email marketing can be extremely useful and cost-effective. If used properly, that is. For starters, YOU control who gets to see your message,…
As the world goes digital, so do businesses. Although online marketing continues to play a tremendous role in the way businesses operate, many salon owners tend to forget the value of the classic offline marketing strategies. Want to give your salon business a real marketing boost? Not sure how to advertise a beauty salon? Think…
Behind every successful beauty salon there is a suitable and feasible advertising campaign. In most cases, however, salon owners lack experience and have little knowledge how to properly advertise a beauty salon – testing the water through a process of trial and error. Unfortunately, this is often inefficient and costs time and money. Which is…
Do you run a small business solo? Are you struggling with sales or experience problems getting leads? If that is the case, then you might need to consider hiring a marketing agency. There are many advantages of using advertising agencies – they can be a great way to help you develop your business’s online profile…
A well-structured marketing plan is the key to an effective salon marketing. In the era of the digital, it is essential that your salon marketing plan implements a variety of components including social media marketing, content marketing and so on. The tricky part for most salon businesses is finding the right balance between those components…
Do you need a marketing plan for your salon business which is clear, fast and straight to the point? Then a lean marketing plan is precisely what you might be looking for. The majority of salon owners understand the importance of marketing, yet they lack the time, budget or knowledge to design a marketing plan…
Designing the perfect beauty salon marketing strategy to fit your own salon brand is not so simple – it requires a variety of salon marketing strategies that you need to implement and a well-thought-out beauty salon marketing plan to follow. Unlike other retail businesses, beauty businesses can hardly rely on walk-in business alone. People need…
Writing a good salon marketing plan is not an easy task, yet coming up with a cost-effective marketing plan to fit both your business goals and your budget is even harder. In order to achieve a low-cost marketing plan which actually works, it is essential that you engage with your audience on numerous communication channels…
