by Local Fame on November 12, 2019
Responding to negative feedback correctly can be good PR for your hair or beauty salon. What’s more, how the customer feels they are treated makes up 70% of the buying experience – and more and more customers these days will want to see social proof of your quality (in the form of online reviews) before…
Incremental testing. Quality Assurance strategies. Choosing the right Key Performance Indicators… These days, many businesses use a digital marketing agency because measuring the effectiveness of your online marketing is more difficult than ever. If you’re considering giving it a go yourself though, here are a few important things to bear in mind: Why is testing…
Buying a franchise is a great way to get ahead in business – especially when it comes to marketing: After all, part of what drew you to the network you’ve decided to join will almost certainly be the strength of their brand advertising… But, while that strength is a huge advantage for you, you can’t…
Working out how to protect your reputation online is key to attracting new customers. After all, the power of online search in today’s world cannot be overstated… Almost everyone these days will search for a business online before they hire them. So what will they find out about your business when they search for you?…
There is a tendency to lump Instagram and Facebook messenger marketing in with your overall social media strategy for those platforms… However, direct message marketing is a field all of its own. Here’s why you need to think about it this way and how to use it effectively: Why is Facebook Messenger marketing so effective?…
Buying a franchise means you are the boss of your own business. Yet you also have many of the advantages of a much larger company… One of those advantages is how franchise marketing works: In most networks, your franchisor will provide things like national-level advertising – the sort of marketing you would never be able…
Creating a content marketing strategy is key to making sure you are not wasting your time doing all of that blogging for your small business. Whether you have just opened your own start-up company or you are considering buying a franchise, you need to think about your content marketing strategy. Why is content marketing important?…
Using Pinterest for business marketing is a very good idea if you run a hair or beauty salon. There’s one very good reason for this – its users: 97% of Pinterest users are women 20% of all women who use the internet use Pinterest It also has a fairly high degree of correlation between people…
Using Twitter for marketing your beauty or hair salon is a great idea: Because the best tweets are very short and very visual. The perfect medium for your business! Plus, 43% of Twitter users will follow brands. More than they would on most other social media platforms. Here’s everything you need to know about how…
Do you run a salon beauty business? Is your Facebook business marketing in need of improvement? Do you spend a lot of time on creating amazing content for Facebook yet receiving poor engagement? We’ve got just the right tips for you so let’s get polishing. With Facebook constantly updating its rules and algorithm, it is…
