Having a good social media presence is an efficient way to build your company's reputation and create an emotional connection with your customers.
Having a responsive web design will enable your website to adjust to any screen creating a better mobile experience for your customers.
Making your website faster can increase conversions - users expect pages to load in 2 seconds, and after 3 seconds, more than 40% of users will leave your site.
Proper keywords, enough and relevant content with a good organization can drive more visitors to your website by clicking search results.
To beat the competition, you should monitor not only your website performance and online presence but also that of your competitors.