Stop for a moment. Which of your local competitors would you find right now if you looked for a painting company near you online? Is it your own business? If not, it's not good news. Let Local Fame boost your online profile.
Get My FREE ReportIn short, yes. The number of people who use a local search – this means they’ll type in what they’re looking for along with their region or city name or use their phone’s GPS – continues to grow around the world. As this number continues to rise, so does the amount of trust people place in the results which search engines like Google, Bing and Yahoo get for them.
This means you can:
Because these days, the professionalism and functionality of your online presence are seen – fairly or not – as a direct representation of your professionalism in the real world.
But, on the plus side, by making all of the marketing you do for your painting business cohesive both online and offline, you give yourself a brand which people will come to recognise everywhere we promote you. This means across local trade directories, on social media, when they see your pin on Google Maps. Anywhere that our intensive research and experience tell us that people in your region look for painting and decorating businesses just like yours.
We’ve already done the same for painting contractors all over the UK, up and down the US and across Australia too. A better online presence means more people find you more easily and more people give you a call.
Are you a micro business? A one-man or small family operation? Do you serve multiple regions? Are you an interior or exterior painting specialist?
You might offer similar services to your competitors. But there are many things about your company which make it unique: It might be your trained skill. Your years of experience. The friendly, consultative way in which you deliver your services. Whatever it is, whether you’ve already started promoting it or not – that’s your brand.
Local search is the best place to find more clients – bar none. There’s such a huge number of potential customers using those “painter + city” searches these days that by setting yourself up to be found by them, you instantly start boosting your volume of clients. It’s the most cost-effective way to do it too. But it does involve a lot of work – optimising your website, building backlinks, claiming your online space and much more.
The small green “ad” marker next to some Google search results show you where a competing contractor has given Google money to get themselves found before you. You can do the same. But you need to research, optimise and test the way you use paid advertising so that you know you’re getting the best results. We choose the most suitable metrics and measures to ensure you get a solid conversion rate of money spent on calls received.
Public Relations is often thought of as making your company appear in newspapers and local magazines. That has its place sure enough – and we’ll make sure you feature in print media if that shows itself as an effective marketing channel for painters in your region – but PR in this case also means creating backlinks to your website. This means convincing other reputable sites to link to yours. We have the relationships to handle it.
Much like the base coat you’ll put down to start off some projects, your website is the place to start when you’re making your online presence a bright and attractive one. Your site needs to work smoothly, making it easy for people who visit it to see what you have to offer. It needs to persuade a reader of your quality. And then make it simple for them to book you. That’s the human marketing level. The Search Engine Marketing level means your site needs to be optimised and mobile-ready.
SEO for painters means making it so that your company is one which search engines recognise as the top result to return for queries about your trade. It includes all of the elements we’ve already talked about – specifically the ones which don’t involve paying for the advertising you need to promote your painting business online. Organic SEO techniques often take a little time to gain traction, but when they do they’ve been proven to garner the most trust from potential clients.
Not many people see social media as a natural fit for marketing for painting contractors. But a huge number of people in many regions will use Facebook’s recommendation feature or search Pinterest for good home decoration ideas. This means promoting your business on social media is vital. But again, you need to do this right to avoid wasting your money. Our experience on three continents ensures we know precisely how to promote you.
From small businesses in Stockport to multi-region companies operating around Manchester, we provide marketing for painting contractors the length and breadth of the UK. Give your online presence a fresh coat and find out just how many new clients will find you. You’ve got the skills and the experience to make a success of your company. With our help promoting your business online, you’ll soon have a full weekly schedule.
Join our other contractor clients in the US, Australia and around the UK. Get a free quote – and more information – now. And start on your way to your own Local Fame.
Painters in Pennsylvania. Decorators in Delaware. Contractors from the west coast to the east. Wherever you’re marketing your painting business, Local Fame helps you succeed. Get yourself a powerful online presence, build your brand and start attracting the local clients who should be yours. Whether you’re a multi-region company or a family business, we’ve helped someone just like you before.
Start by telling us about your business now. You’ll get free advice and information. And know which steps will get you the best value in future.
Painters and decorators on three continents use Local Fame to give their business the boost it needs. Whether you are a contractor in Canberra or a member of Perth’s painting and decorating industry, we will have promoted a business just like yours before. Get found by more clients online and start filling your schedule every week.
Find out more today – with a free, no-obligation quote or a discussion with us. Like you, we’re always upfront about the results we achieve.
It’s always worth seeing how hard or easy it is to find your own company online.<> Type in a search for painters and decorators in your area and see what you get. If you’re not near the top, your competitors who are will be getting clients who should be yours.
Local Fame gives you the power you need online to get customers to find you – and call you. We make sure your reviews are managed and your reputation is solid. We optimise your website. You will have interesting creative content written for you – and promoted to the audience who we will draw to you online.
With your talents with a brush and ours with a keyboard, you’ll soon have your own shade of Local Fame.