9 Tips for Online Marketing for Restaurants

Publisher

by on

Restaurant-Red-icon1. Customers know you existThis is the most basic aim of all advertising, but building that profile so that you're easily found will take a while. Don't worry, we'll tell you how!2. They know where you are, when you're open and how to get in touch with youThere's nothing more frustrating that hunting around a website looking for these basic details, web users are notorious for their impatience. If they can't find this stuff quickly they'll go on to the next site on the search results and you've lost a customer.3. The image you portray in your marketing campaigns will appeal to your target audienceHigh class restaurants need a polished website that reflects the quality and exclusivity of the establishment. If your focus is on speedy service for busy business people you need something that looks snappy and sharp.4. You make it easy for clients to book and offer inducements for them to leave you contact detailsMarketing and Analysis always go together.You'll use these for more targeted advertising in the future.5. You build a method into your marketing that lets you monitor it's effectivenessIt's all about budget management, you'll want to focus your energies and budget on the things that have been proven to work.

Online Marketing as Part of an Integrated Advertising Approach

Developing an online marketing plan for your restaurant doesn't mean that you're going to ignore traditional approaches. Local networking, building a profile and getting people talking about you and your business is still important, but as consumers turn increasingly to the net to find goods and services you want to be sure that when they run that search your business is one of the first they find. There's a fair bit involved in making sure that happens, but if you take a step by step approach you'll get there. Some of the steps involved in planning your advertising are the same regardless of whether you're working on or off line:6. Identify your target audience accuratelyAge, social status, gender, even when they are most likely to eat out rather than at home. The better you understand your Links-with-otherstarget customers the easier it will be to reach them7. Understand what they want from your type of establishmentConsider organising a focus group or some other type of market research, and never take anything for granted.8. Define your unique selling points (USP) to reflect the needs of your potential customersMaybe it's speed of service, organic produce or a wide menu choice or it could be that your focus is on offering low cost, simple, wholesome fare.

Specific to online marketing

9. Learn everything you can about your target audience's online behaviourDo they favour emails, are they social media users, what percentage use twitter? As in point 6 above, the more you know about your customers the easier your life will be and you'll get more out of your time and budget if you're targeting your marketing in the right places and at the right time.Make sure to follow our blog if you want to learn more about marketing for restaurants.

Leave a Reply

intro-pic-featured-img-optimized
Publisher

by Local Fame on August 05, 2016

17 Productivity Tools for Digital Agency Masterminds

We gathered a list of software tools that should be part of your bat-belt. These productivity tools save time and are just fun to have around. This list is guaranteed to make your day better – have a look! Emailing your leads Getting in touch with the pot ential leads can be a pain – at least it…

READ
brexit-featured
Publisher

by Dani Peleva on June 27, 2016

3 Important Ways Brexit Will Affect Online Marketing for Businesses

Last Friday morning, the UK woke up to a world where Brexit was real. Brexit – a British Exit from the European Union – will have profound consequences for the United Kingdom, Europe, and the rest of the world. For ordinary people, it might mean little immediate change. But very soon there will be ways…

READ
content-featured
Publisher

by Andy on June 01, 2016

Create Great Content, Add Your Insight: Three Ideation Models

As all marketing and SEO experts know, creating great content is the pillar of any successful online marketing strategy. Whether you are working on a franchise, a brick-and-mortar business, or a blog, if you don’t provide engaging articles, you just can’t grow online. But how to create a great post? Here’s what Craig Faulkner had…

READ
chess-strategy-featured
Publisher

by Andy on May 26, 2016

Ford Kanzler On the Value of Communications Strategy

How to improve the online marketing strategy? How to increase sales? We are running this campaign for one month now, and it is not working? Change it please. Everyone that is responsible for creating an online marketing strategy for franchises, restaurants, startups or e-commerce businesses had to answer those questions at some point. But it…

READ