9 Tips for Online Marketing for Restaurants


by on

Restaurant-Red-icon1. Customers know you exist This is the most basic aim of all advertising, but building that profile so that you're easily found will take a while. Don't worry, we'll tell you how! 2. They know where you are, when you're open and how to get in touch with you There's nothing more frustrating that hunting around a website looking for these basic details, web users are notorious for their impatience. If they can't find this stuff quickly they'll go on to the next site on the search results and you've lost a customer. 3. The image you portray in your marketing campaigns will appeal to your target audience High class restaurants need a polished website that reflects the quality and exclusivity of the establishment. If your focus is on speedy service for busy business people you need something that looks snappy and sharp. 4. You make it easy for clients to book and offer inducements for them to leave you contact details Marketing and Analysis always go together.You'll use these for more targeted advertising in the future. 5. You build a method into your marketing that lets you monitor it's effectiveness It's all about budget management, you'll want to focus your energies and budget on the things that have been proven to work.

Online Marketing as Part of an Integrated Advertising Approach

Developing an online marketing plan for your restaurant doesn't mean that you're going to ignore traditional approaches. Local networking, building a profile and getting people talking about you and your business is still important, but as consumers turn increasingly to the net to find goods and services you want to be sure that when they run that search your business is one of the first they find. There's a fair bit involved in making sure that happens, but if you take a step by step approach you'll get there. Some of the steps involved in planning your advertising are the same regardless of whether you're working on or off line: 6. Identify your target audience accurately Age, social status, gender, even when they are most likely to eat out rather than at home. The better you understand your Links-with-otherstarget customers the easier it will be to reach them 7. Understand what they want from your type of establishment Consider organising a focus group or some other type of market research, and never take anything for granted. 8. Define your unique selling points (USP) to reflect the needs of your potential customers Maybe it's speed of service, organic produce or a wide menu choice or it could be that your focus is on offering low cost, simple, wholesome fare.

Specific to online marketing

9. Learn everything you can about your target audience's online behaviour Do they favour emails, are they social media users, what percentage use twitter? As in point 6 above, the more you know about your customers the easier your life will be and you'll get more out of your time and budget if you're targeting your marketing in the right places and at the right time. Make sure to follow our blog if you want to learn more about marketing for restaurants.

Comments are closed.

email marketing services london

by Dani Peleva on December 19, 2017

Big Players Make Mistakes Too:
a Christmas Story About an Email Marketing Fail

Big brands fail with their email marketing campaign too, but what is important is to implement the right risk management techniques and continue testing and improving. My Christmas Story About an Email Marketing Fail Everyone I know has gone frantic about their Christmas shopping. Luckily, I’ve done my planning well enough to have finished it…

productivity tools

by Local Fame on August 05, 2016

17 Productivity Tools for Digital Agency Masterminds

We gathered a list of software tools that should be part of your bat-belt. These productivity tools save time and are just fun to have around. This list is guaranteed to make your day better – have a look! Emailing your leads Getting in touch with the pot ential leads can be a pain – at least it…

wp panel

by Andy on June 01, 2016

Create Great Content, Add Your Insight: Three Ideation Models

As all marketing and SEO experts know, creating great content is the pillar of any successful online marketing strategy. Whether you are working on a franchise, a brick-and-mortar business, or a blog, if you don’t provide engaging articles, you just can’t grow online. But how to create a great post? Here’s what Craig Faulkner had…


by Dani Peleva on May 18, 2016

60 SEO Gurus Share SEO Tactics That Just Don’t Work Anymore

Linkbuilding, keyword stuffing, press releases, business directories, rich snippets spam, being focused on ranking for keywords, buying likes on Facebook, link farms – which strategies you should implement and which ones you should avoid when performing SEO for a franchise or a small business? We have asked proven professionals from all over the SEO world…