Find out more about successful franchise digital marketing with our sequence of free e-books and templates.
Download our FREE ebook
Find out more about successful beauty salon digital marketing with our sequence of free e-books and templates.
Talk to Dani
Hi, Thank you for taking interest in talking to me. You can either schedule a call with me here or send me your query through the contact form and I will reply to you as soon as I can. Thanks and speak to you soon!
Dani Peleva,MD | Local Fame
How To Rank on Yandex?
by Andy on
Why Should I Care About Yandex SEO?
The answer to this question is fairly simple. If you are looking into Eastern European market and trying to attract clients from Russia, Ukraine, Belarus or Khazahstan, Yandex is crucial for successful expansion and future growth in the region. In 2014, Yandex was used for 45% of searches in Belarus, 33% in Ukraine and impressive 60% in Russia. Overall, it opens the access to 83m users – the largest European Internet Population. At the same time, it is not just Russian version of Google and simply translating the website won’t give you the first page slot. In fact, it works in a surprisingly different way and we are going to discuss the differences here.
10 Things You Should Know About Ranking on Yandex
It’s not Google – Yandex uses dramatically different ranking algorithm
This point can’t be overemphasized – these two search engines are working in different ways, they have different audience and they share nothing but purpose. SEO for Yandex will not be the same as SEO for Google. Even though the core concepts of optimisation are the same (you still will be working with links, content, social media, etc), the proportions, relationship between different factors is different. The search algorithms were simply developed on two opposite sides of the planet.
Low quality content is penalized – machine translation or poor grammar are discouraged by the engine
Quality of text to be more specific. Striving to provide relevant content to its users, Yandex built a system that checks the grammar of sites and the overall quality of text. Simply translated versions of your site won’t rank high until they are optimised for native speaker’s mind
Regional search and optimization are crucial, region has strong effect on search results
Influence of regional optimisation on rankings is incredibly high. The same search query would return completely different results for Moscow and St. Petersburg. This means, if possible, define clearly your region of interest and optimise for it.
Link building is tricky – links from irrelevant sources hurt ranks, unnaturally fast linking is bad for our site
In 2014 Yandex SEO has changed completely. In efforts to fight link building manipulations, the engine algorithm has been changed to exclude links from the mechanism at all. In 2015, the team announced links are coming back but only partly. Any unnatural speeds of links pointing towards the site might still cause a penalty, links from irrelevant sources won’t help either.
Much slower index update – Yandex updates it’s index on a much slower pace
As another proof of differences of SEO for Yandex and Google, Russian network crawls sites significantly less often. In fact, you should expect your SEO efforts pay off in 2 month even for low competition searches.
Yandex has its own auction-based ad platform
In order to get the most of this engine, you would have to dive into its own ecosystem. That includes their own ad platform that requires some getting used to as well.
The ranking algorithm is more sensitive to keyword stuffing than Google
This point speaks for itself – Yandex SEO is very sensitive to overusing keywords and you don’t want to make this engine hate you.
Yandex uses its own local listings directory called Sprav.
Similarly to Google Maps and Places services, Yandex Maps have its own Sprav. (from Russian ‘spravochnic’ – directory) service, which does essentially the same thing as Places – it’s a local listings directory.
Search result snippets are hard to influence
With Google everything is easy – you make a meta description relevant to the content and expect it to show up in search results snippet, when someone finds it. But in case with Yandex, snippets are not influenced by administrator, they are generated by the engine based on what it considers relevant.
Display space – text takes much more of the space on screen.
The nature or Russian language is different enough to cause serious trouble, when trying to translate the names of buttons, tabs, etc. Quite often, one English word might need 2 or 3 Russian words in translation. Again, it all comes back to native translation that makes sense to both search engine and users. If your business wants to attract Russian-speaking clients, it is highly recommended for you to get some sort of relationship with Yandex SEO. This would also mean on-site changes that would make your website competitive and representative even in a foreign language. No matter what business you have – from online services to international tourism and travel agency, SEO for Yandex is a way forward, if you target Russian clients. Have in mind, however, optimisation will take a lot of efforts and time due to the specifics of the language, the engine and search algorithm. If you think you need help with optimising your business website for Yandex, feel free to contact professional SEO specialists and we will make sure your website holds on to your company’s standards.
Having high-quality copy is the key to making your website stand out above the rest. Infusing your copy with SEO techniques, will lead to your brilliant website creeping up in the search result rankings and pulling in heaps of views every day! Writing SEO copy is a skill that can be hard to master and…
AMP, or Accelerated Mobile Pages, were added by Google in 2016. Simply put, they’re a way to make your website – especially the mobile version – perform much faster than normal. This article should give you everything you need to know about how AMP works and how to create AMP pages for your own website….
Are you about to launch a new website or have you redesigned your old one? The deadlines are shorter than you think and the site should be live in a few days? The colour scheme is exactly as you want it and everything looks just fine to the last pixel, but there are lots of…
Kids of the 21st century are online from the moment they can hold anything in their hands. Parents just don’t care enough to play with their kids and hope that a shiny piece of tech will satisfy their offspring. The truth is, sooner rather than later, kids innocently find things their parents would not ever…
Why you should submit your company in business listings sites a.k.a. business directories? If your business is present in relevant business listings sites, you will get a handful of benefits. First of all, people visiting this website will see your contact details, and they can call you right away. When you are a business that…