Growing your business can be challenging. As an entrepreneur, you must focus on multiple aspects and execute all tasks properly in order to boost your sales.
But it’s not rocket science and you don’t have to break the bank in order to succeed. Here are my favorite digital tips for 2019 to market your business effectively and bring positive results in no time.
1. Nail SEO
SEO is hands down one of the most important and effective ways of directing web traffic to your website and engaging prospects. So be active and keep upgrading your SEO strategies to dominate local search.
Use the title and meta description tags wisely making sure you don’t go too long and put your keywords at the beginning of the sentence.
To avoid a low Click - Through Rate create unique and descriptive meta descriptions that will you help you stand out from the crowd and make sure you include the name of the city where your business is since you optimize for nearby searches.
For local marketing it is also super important to optimize SEO for “Google My Business” and of course make sure you always respond to customer reviews to improve your business visibility.
Focus on having your site show up on the first page of results and build a strong online presence by making SEO your best friend and increasing your chances of getting clicks.
And since we’re talking about SEO in 2019, you should be aware that voice search is now bigger than ever. Specifically, 65% of 25-49 year olds speak to their voice-enabled devices at least once per day.
So, optimizing for voice search is now critical for your business success. Improve the user experience and get ahead of the curve by answering the 5Ws into your SEO keywords (who, what, when, where, why), the how and using natural language.
2. Invest In PPC Marketing
PPC marketing (Pay-per-click) is a time consuming yet powerful strategy to find new customers and promote your small business in the online world.
It helps you reach your target audience when they are ready to convert , by running ads and paying when someone clicks on them.
With PPC not only you save your advertising money for those who actually read your ads but you also set the rate for each click, gaining absolute control over your budget.
While there are quite a few Pay Per Click platforms out there, Google Ads is the most popular and the one you should first invest in.
3. Embrace Email Marketing
No matter what industry you’re in, email marketing is essential if you want to build a strong online presence and grow your brand. It also helps you manage your direct customer relationships at scale and generate leads and sales on demand.
Start by setting up lead capture forms on your website to begin building your email list and continue by designing your emails and creating content, always having in mind the goal of your email marketing campaign.
There are so many email marketing platforms out there to get you started, such as Moosend, MailChimp and Openmoves, that offer a variety of up-to-date email templates, even for free!
Don’t know where to begin? Here are some of the most popular and effective newsletters you should include in your email marketing campaign:
- Welcome email
- Thank you for your purchase email
- Abandoned cart email
- Order confirmation email
- Re - engagement email
- Upsell / Cross sell email
4. Use Chatbots
Customer service should always be a top priority if you want to make a difference and create a memorable experience for your customers. And the best way to achieve this is by using chatbots, text - based services that interact with visitors helping them and answering basic questions.
Cheap to build, chatbots are offered either by platforms such as Aivo and Botsify or by bot-building services like Wit.ai.
Enhance customer service and save time and money by incorporating a chatbot in your business to get a leg up on the competition.
5. Optimize Your Website
Website optimization means higher ranking and better conversion rates. So, when creating your web pages you should always pay attention to:
- Titles
- URL
- Keywords
- Meta description
- Headings
- Content
It’s extremely important to have a website that loads quickly and only displays quality content with relevant information that aligns with both your brand and customers and offers a user-friendly navigation.
Also, keep in mind that according to eMarketer, the mobile - only audience will grow to 55.7 million (nearly 19%) by 2022.
So, unless you want to lose business revenue you should also optimize your website for mobile. Create a responsive design by taking away excess clutter and offering easy to access and clearly organized information, for an enhanced user experience that will bring the most positive results.
And An Extra Something
All the above tips are highly effective when it comes to marketing your business. But none of them matters if you don’t do one thing right: branding.
Branding is the head of your marketing strategies, creating loyal customers and increasing mind share.
Good branding doesn’t have to be difficult or expensive. It only needs planning and consistency.
Think of what your business stands for, who your ideal customer is, what your vision is and what reputation you want to build.
Know your values, establish your tone of voice and most of all don’t think like small business. Think big and create an irresistible, unique identity with a pulse, presence and purpose that your customers will remember and choose every time.
Over To You
It takes courage, time and patience to start growing your business. But the opportunities are out there. Take your time and test all the tips above to see how quickly and effectively they can improve your game without breaking the bank.
Are you familiar with the strategies we recommend? We’d love to hear your thoughts and comments!
