by Local Fame on December 20, 2019
Word of mouth marketing is having a new heyday since the advent of the Internet and social media. It would be a mistake to gloss over word of mouth marketing as something which happens between people over their garden fences… After all, “viral” content is essentially word-of-mouth marketing taken to an extreme level. But beyond…
In the eyes of your clients, your brand is your business. At a glance, your brand shows your customers what you stand for. It also serves to make you stand out from similar companies, services and products. In order to do that, your brand needs to be an easy reference guide for your clients. That…
Online reputation management is critical for any business in the modern world. It’s particularly important for hair and beauty salons. Here’s why: These days, almost every customer will check your reputation online before booking an appointment with you. So, what will their check show them about your company? Will it show that your business is…
Increase positive online reviews about your hair or beauty salon and you will improve your online reputation. These days, the vast majority of people – somewhere in the region of 88% – trust online reviews as much as they trust a personal recommendation. A similar number won’t buy from a business which has too many…
Responding to negative feedback correctly can be good PR for your hair or beauty salon. What’s more, how the customer feels they are treated makes up 70% of the buying experience – and more and more customers these days will want to see social proof of your quality (in the form of online reviews) before…
Incremental testing. Quality Assurance strategies. Choosing the right Key Performance Indicators… These days, many businesses use a digital marketing agency because measuring the effectiveness of your online marketing is more difficult than ever. If you’re considering giving it a go yourself though, here are a few important things to bear in mind: Why is testing…
Buying a franchise is a great way to get ahead in business – especially when it comes to marketing: After all, part of what drew you to the network you’ve decided to join will almost certainly be the strength of their brand advertising… But, while that strength is a huge advantage for you, you can’t…
Working out how to protect your reputation online is key to attracting new customers. After all, the power of online search in today’s world cannot be overstated… Almost everyone these days will search for a business online before they hire them. So what will they find out about your business when they search for you?…
There is a tendency to lump Instagram and Facebook messenger marketing in with your overall social media strategy for those platforms… However, direct message marketing is a field all of its own. Here’s why you need to think about it this way and how to use it effectively: Why is Facebook Messenger marketing so effective?…
Buying a franchise means you are the boss of your own business. Yet you also have many of the advantages of a much larger company… One of those advantages is how franchise marketing works: In most networks, your franchisor will provide things like national-level advertising – the sort of marketing you would never be able…
