Hair and Beauty Salon Email Marketing Tips


by on

When was the last time you used email marketing? Can‘t remember?

Did you know that you could be missing out on an affordable and effective marketing tool? Yes, that‘s correct – salon email marketing can be extremely useful and cost-effective. If used properly, that is. For starters, YOU control who gets to see your message, in contrast – if you use Facebook only 10-15% of your followers get to actually see your post unless promoted. See the difference?

Salon email marketing is a valuable tool that you must start using ASAP.

There is one catch, though – you need to make sure that you apply only email marketing best practices. The biggest hurdle with email marketing is getting people to actually open your email and give it a read. To help you with such endeavour, we‘ve gathered for you the best hair and beauty salon email marketing tips which actually work! Just keep on reading.

1. Keep It Short, Sweet and Use Attention-Grabbing Phrases

ATTENTION! Nowadays we live in a society where people are bombarded with messages – so naturally, most people have a very short attention span. Which means.. you have just about 5 seconds to get your message across and grab your reader’s attention. Think about what would grab your attention if you received just one of those many promotional emails that usually pop up in your inbox. Is it a ‘GET YOUR FREE MANICURE TODAY’ or ‘We’ve missed you – here is a beauty treat from us’? People just love surprises, gifts and promotions and a similar strategy will easily get them to at least open your email. So why not try it?

2. Make Sure Your E-Newsletter Is Mobile Friendly

Here is a little e-mail marketing secret tip from us - e-newsletters do not automatically adapt to fit the mobile device they are being viewed on. Which is why your salon marketing emails need to be specifically built to be mobile responsive in the first place. As an extra tip, just test how your e-newsletter looks like on your own smartphone. If you’ve built mobile-friendly your salon e-mail will automatically resize and adapt to your screen so that it is easy on the eye and easy to navigate.

3. Make It Personal

The more personal your email, the higher the chance for a positive response. A good email marketing tip is to use email tools which actually allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent. If your list of recipients is not that long then you can add a further personal touch – maybe touch on something which a specific client has shared with you, or let them know that their favourite shade of black hair dye is back on your shelf. As always content is king – short, fun and positive messages are the way to go. Add some personal touch to it and you’re good to go.

4. A Good Subject Line a Day, DOES NOT Keep the Customer Away

Here is another golden rule from the list of email marketing best practices – your email subject line can make or break your open rates. So you need to make sure that you’ve got a really good one, short and most importantly one that drives attention. Be careful, though – try not making it sound cheesy or desperate.

Download FREE pdf with additional information Download

PDF Topic: "MailChimp Templates for Beauty Marketing"

5. Make Sure Your Salon E-Newsletters Contain Interesting Content, Links and Calls to Action

Content is important, so it is important to present customers with entertaining information – perhaps you can share with the top summer trends in hairstyles to get them inspired. But most importantly, the aim of your email marketing strategy is to first get people to visit your salon and second – drive traffic to your website, sometimes a specific landing page. No clicks usually mean no customers. If your goal is to get people to come to you – include a virtual map to your salon or a ‘call now to book your appointment’ button. Always try to include visually striking buttons with text that give readers more than one opportunity to interact – “Call now”, “visit our website”, etc.

Leave a Reply

digital marketing for the win

by Local Fame on October 21, 2019

How to Protect Your Reputation Online

Working out how to protect your reputation online is key to attracting new customers. After all, the power of online search in today’s world cannot be overstated… Almost everyone these days will search for a business online before they hire them. So what will they find out about your business when they search for you?…

instagram app icon art

by Local Fame on September 24, 2019

Direct message marketing on Facebook and Instagram

There is a tendency to lump Instagram and Facebook messenger marketing in with your overall social media strategy for those platforms… However, direct message marketing is a field all of its own. Here’s why you need to think about it this way and how to use it effectively: Why is Facebook Messenger marketing so effective?…

Pinterest logo collage

by Local Fame on August 14, 2019

Pinterest for Hair and Beauty Salons

Using Pinterest for business marketing is a very good idea if you run a hair or beauty salon. There’s one very good reason for this – its users: 97% of Pinterest users are women 20% of all women who use the internet use Pinterest It also has a fairly high degree of correlation between people…

multiple twitter logos

by Local Fame on August 13, 2019

Twitter for Beauty and Hair Salons

Using Twitter for marketing your beauty or hair salon is a great idea: Because the best tweets are very short and very visual. The perfect medium for your business! Plus, 43% of Twitter users will follow brands. More than they would on most other social media platforms. Here’s everything you need to know about how…