Do you run a small business solo? Are you struggling with sales or experience problems getting leads? If that is the case, then you might need to consider hiring a marketing agency.
There are many advantages of using advertising agencies – they can be a great way to help you develop your business’s online profile for example, they can also connect you to well-seasoned influencers and bloggers which fit your brand identity or help you execute a digital marketing campaign. Still not sure if choosing a digital marketing agency is right for your small business? Here are 5 reasons why you need to hire a marketing agency now:
1. When your business marketing needs a varied skill set
No matter how devoted you are to your business, one person or a small team can only do so much. Sure, you might think that if you do your PR, write your own content and handle your graphic design all by yourself you are cutting your spending in half but think again – do you put enough thought, passion and quality into your tasks if you are busy taking care of 5 other different ones?
Hiring an in-house person or a team, on the other hand, can prove more expensive then hiring an agency while offering you a less varied skillset.
If your small business needs experienced professionals to write your content, handle your graphic design and your social media strategy, chances are you’ll hardly find that varied skill set in just one person. This makes digital marketing agencies the best choice for small businesses because they usually have a well-diverse skill sets – a fantastic writer for your content needs, someone who’s great with analytics to boost your SEO optimisation performance and so on.
2. You don’t need to spend your time training and managing an internal team
Working with agencies requires very little management, if any, on your part. Usually you just need to let us know a little something about your business, products, history and your marketing goals, but that is as far as your time is required. We pick up from there, making sure to deliver you top notch quality services to fit your business objectives including digital content, campaign ideas, SEO strategies, etc – doing every little thing to strengthen your digital presence so that you don’t have to invest your own time and effort!
Additionally, another key advantage of using advertising agencies is that they have a better understanding of what your digital presence should look like and can monitor it for you without being biased about it. In short – do you want to see your online presence flourishing with great, engaging content without spending your whole day managing the process? We are here to help you with that!
PDF Topic: "10 Reasons Why Your Business Needs a Marketing Agency Now!"
3. You are guaranteed high quality practices
Should you happen to be a beginner at marketing and aren’t really sure where to invest your resources, what social media platform works best or even what type of content your digital media presence needs – then here’s another reason to hire a marketing agency.
Agencies usually have years of experience in working with clients and testing different strategy and ideas. In short – they know what works and what doesn’t. As a result, marketing agencies have series of high quality practices which your small business can benefit from.
We often suggest to our start-up clients that the first step towards achieving a successful marketing campaign is putting together a well-considered digital strategy as an online roadmap for the brand to follow for the next several months. Such online roadmap is best executed by well-seasoned marketing agencies who know their market in depth.
4. You get access to a well-developed existing network
Usually small businesses who are just now starting, rarely ever have any relationships with key media figures to promote their brand. One of the biggest advantages of using an agency is their usually well-developed networks with key journalists, influencers, industry professionals and other key organisations. Want a quick access to that network? Then working with an agency is the best option for you!
5. When you need help with a project, not a full-time hire
Finally, if your business does not require a full-time assistance of a marketing team, then here is another reason to hire a marketing agency. If you only require assistance with one or two important projects then hiring a full-time person to handle that for you might prove less cost efficient than hiring a professional agency.
PDF Topic: "10 Reasons Why Your Business Needs a Marketing Agency Now!"
