by Dani Peleva on December 19, 2017
Big brands fail with their email marketing campaign too, but what is important is to implement the right risk management techniques and continue testing and improving. My Christmas Story About an Email Marketing Fail Everyone I know has gone frantic about their Christmas shopping. Luckily, I’ve done my planning well enough to have finished it…
AMP, or Accelerated Mobile Pages, were added by Google in 2016. Simply put, they’re a way to make your website – especially the mobile version – perform much faster than normal. This article should give you everything you need to know about how AMP works and how to create AMP pages for your own website….
Best Beauty and Hair Salon SEO Marketing Keywords for Getting New Customers Properly advertising your salon online will get you more customers through the door. It’s that simple.But to achieve effective SEO (Search Engine Optimisation – the methods through which you’ll make people find your website when they’re looking for businesses like yours online) you…
Over the past couple of years marketing strategies for businesses like beauty and hair salons have evolved and risen to a new level. Having in mind the constant, fierce competition in this niche if you want to raise brand awareness and establish trust in your company you have to be prepared to go beyond your…
There’s been way too much advice on digital marketing around the web lately- digital marketing this, digital marketing that. Social media platforms like Twitter and LinkedIn are flooding business owners and marketing managers with tips on how to harness the potential of their online presence and take ‘your business to the next level’. Digital transformation,…
Knowing how to get the most out of your franchise marketing budget is multi-location business advertising 101. Because even if you have some of the best-engineered adverts on the internet, if they’re not in the right places – and you don’t know that they’re not in the right places – you’re essentially throwing your money…
Securing the best Return On Investment for franchise marketing can be difficult. But armed with the right methods and measures, you can make sure that your advertising funds aren’t going to waste… This article shows you how to check and test your franchise’s marketing ROI. And how to maximise it to get the best performance….
A truly strategic franchise marketing budget will let you grow your network in the fastest and most efficient way. This article will show you how to think about your proposed budget from several different angles: Firstly, you’ll think strategically about your resources and what you hope to achieve with them. Secondly, you’ll work from the…
If a customer has a bad experience with you, you better believe they’ll want to tell you about it. Many franchises struggle, though, when it comes to how to get positive online reviews… Because what happens when a customer has an “alright” or an “okay” experience with you? What happens if they were generally pleased,…
When disaster strikes, you need to know what to do. Having a viable social media contingency plan for your franchise is going to be your saving grace… Don’t be the company that has a knee-jerk reaction to a serious crisis. Don’t be the brand owner who responds with a ranting tirade about a customer’s personal…
