Here’s a couple of basic tips on how and why to get started, based on our experience.
One of the first things we would suggest, despite professing its simplicity, is to speak to an expert. Although it’s relatively easy to use search engines in order to pick up tips and tricks for online marketing, when it comes to your business we are sure you’ll agree it’s best to do things right. We don’t necessarily mean putting someone on the payroll permanently, just make sure you have a professional discussion with someone who understands your business, how you operate and what you would like to achieve going forward.
Many people prefer to make an enquiry via email or an online contact form, particularly when dealing with delicate or personal subject matter as is often the case when seeking the services of a solicitor, so making sure this is readily available to potential clients is of paramount importance, one of the many reasons an attractive website that is easy to navigate is so vital. As well as making it secure and easy for clients to get in touch, it can also be a great way to ensure your services are clear and easy to understand as well as being able to personalise your staff with professional pictures and biographies, among other things. Below you will find modern tools and ideas for traditional businesses and how to get customers attention.
The website and social media accounts for your company are an extension of your reputation, and can outline your greatest achievements to date, the impressive backgrounds of your staff and testimonials from past clients who were pleased with the service they received from you. The focus should be on your capability, distinction and outstanding track record, and applying an updated attitude to traditional values, as opposed to more flashy and contemporary marketing techniques.
There are some businesses where being trendy and up to the minute are clearly vital. When someone's looking for an advertising agency or an interior designer they might well like the idea of cutting edge. There are other concerns where even forward thinking clients often appreciate a more traditional approach.
At the same time, business in the 21st century needs to take account of modern business models and it would be foolish not to take advantage of the potential of the internet for increasing one's visibility.
The first step is considering the website design, some need simple elegance other need modern super interesting web design. We can simply suggest you to avoid jargon and long pages of plain text. Use colors and visual elements who will keep clients interest longer.
We give simple advice on everyday matters, we advise people on things that they can do themselves. We don't try to create a business, we simply make it clear that we're there for people if and when they need us. Sadly life is complicated enough that sooner or later most companies do have need of an internet marketing agency.
When they do, we're here and we hope that we've already started to build some trust by the time they come to us. Trust is the most important thing about our relationship with our clients and we needed to find a marketing strategy that didn't compromise that. We think we have.