How Local Search Platforms are Helping Small Businesses Compete Against the Internet Giants

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Then the next technological revolution took place. With the advent of tablets and smart phones, PCs and Laptops are beginning to look as archaic as landline telephones. These devices and the development of local directories such as Google places and maps, and social media like Facebook and Twitter have opened out opportunities for astute local retailers.The global superhighway has taken something of a U-turn, and instead of directing people away from brick built shops; it’s bringing them right back to their own high streets.Smart small business owners have realised that having an online presence offers them vast advantages. Listings on local search platforms like Bing or Yahoo Local can act as a virtual shop window. Ensuring that all business details are accurate and having a presence on Google maps, means that visitors to a town can not only find out what’s available but can be directed literally to the doorstep.Your details are correct across local search platformsUp to 40% of online browsing is now taking place on mobile devices and all the indications are that this trend will continue. It's also become clear that people searching for services whist they're on the move are far more likely to buy than those searching from home.A Facebook page or regular tweets can engage existing customers and locate new ones. Equally important, the willingness of individuals to share information about themselves and their shopping preferences on social media, means that not only can local business make sure that their community knows about them, they can also find out more about what the people around them want. This makes it much easier to have an inventory that truly reflects the goods and services that local customers are seeking.Who knows where new technology will take us next? Since the 1960s environmentalists have been imploring us to ‘think local and act local’. It’s nice to think that at least where shopping and using services is concerned, recent global technological developments are making it easier for people to buy locally.

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