The Agony of Algorithms


by on

Peer Review Algorithms - How Do They Work? Almost all of the most well known peer reviews sites like Google Places, Yelp, CitySearch, Angie's List, Urban Spoon, and TripAdvisor is very influential when it comes to decision making.TripAdvisor use complicated algorithms to determine who the top dog is. The secret workings of these algorithms are often closely guarded secrets, but it's generally agreed that the majority base their judgement on:
  1. The amount of comments
  2. The quality of those comments
  3. And the time of posting, with older reviews depreciating in value as time passes
ControversyIt's fair to say that exactly how the algorithms of certain sites arrive at their final rankings has been the subject of controversy. This is especially true given the increasing primacy of such sites as a theoretically reliable source of information for important decision making. Yelp is one of the biggest directories on the Internet.TripAdvisor hit the headlines in November 2014 when a lovely but very modest restaurant briefly hit the number one ranking spot for "Best Restaurant in London," while Yelp's filter for reviews courts ongoing controversy for its method of removing suspicious or unhelpful submissions. It's a system which many business owners say unfairly discriminates against honestly-earned positive testimonials, while Yelp argues that it's a necessary and unbiased way of blocking spam or malicious content. Yelp also suffered rather more serious backlash following complaints from business users that accused the site of giving unwarranted primacy to companies which paid Yelp for advertising... and mysteriously blocking the positive reviews of companies that didn't.Weaknesses of Peer Review WebsitesSuch dark and unproven controversy aside, trusting any algorithm, no matter how clever or honest itAlgorithms is, to tell you what the "best" choice is for you is a complicated issue, not least because:
  • People don't have all of the options for comparison when writing a review
  • Personal preference and taste are definite factors
  • Bad reviews can be linked to poor customer behaviour
  • Certain companies offer "encouragements" to the writers of good reviews
Keep Both Eyes OpenPeer review websites can be an invaluable tool, but when reviewers don't even need to have eaten in a restaurant or been to the same country as a hotel to leave a review, it's worth going into any transaction based on the information you find there with both eyes open.

Leave a Reply


by Local Fame on February 01, 2018

54 Catchy Hair Salon Advertising Slogans That Will Help Your Business Grow

Hair salons are everywhere. If you want to get into the hairdressing industry or grow your salon business, it’s vital to differentiate yourself from the competitors in order to attract more customers. Having creative and inspirational salon marketing slogans will certainly help. Why Salon Slogans are Important? Make sure you have a catchy salon motto….


by Local Fame on January 22, 2018

6 Sleek Beauty Salon Tips For Marketing Which Really Work!

Trying to figure out how to attract new clients to your salon? Don’t worry – we’ve got you covered. Take advantage of these beauty salon tips for promotion and marketing to attract new clients from all walks of life… Beauty Salon Tip 1: Get Out There on Social Media Facebook and Instagram give you the…


by Local Fame on December 22, 2017

7 Tips to Keep Your Salon Busy After the Holidays – What to Do When Your Business is Slow?

Let‘s face it – after the glam of holidays is gone and Christmas sales are over, beauty businesses tend to go slow. If you, as many salon owners ask yourself the question “business is slow, what should I do”, keep reading. Business Is Going Slow and You Have No Idea What to Do? Need New…

email marketing services london

by Dani Peleva on December 19, 2017

Big Players Make Mistakes Too:
a Christmas Story About an Email Marketing Fail

Big brands fail with their email marketing campaign too, but what is important is to implement the right risk management techniques and continue testing and improving. My Christmas Story About an Email Marketing Fail Everyone I know has gone frantic about their Christmas shopping. Luckily, I’ve done my planning well enough to have finished it…