by Andy on September 01, 2015
People like to know who they’re doing business with, they always have and they always will. At times, using the internet for your marketing makes giving customers a sense of who you are more difficult. Therefore, take every opportunity to introduce a personal touch. A well-crafted “Welcome”, “We miss you” and “Thank you” emails are…
One of the simplest methods to increase your business as well as to get your brand name into the marketplace is to offer all of your customers free merchandise advertising your company. Everybody loves goods that don’t have to be paid for. One of the simplest methods to increase your business as well as to…
Let’s be honest: no one likes getting negative and criticising reviews. Some businesses try to track down all the bad reviews and get rid of them. But a recent research published in Journal of Consumer Research proves this approach wrong. Online review platforms like Yelp, TripAdvisor or Amazon have provided enough data for Harvard Business…
You hope it will never happen, and for your sake so do we. But in business all things are possible, and sooner or later you may discover that someone has posted a negative review of your enterprise on a local search page. Your heart will sink when your read it, you’ll probably be anxious about…
The Why and the How of Brand Marketing for Local Businesses from Local Fame. If you think of brand marketing as something that’s only relevant to global concerns you’re looking at it backwards. Any company that’s succeeded in becoming recognised world-wide has done so precisely because they’ve invested time, energy and budget in developing a…
Your entire Business might be at risk. As a local business your good reputation is your most valuable asset. Now that the internet and local search platforms such as Yahoo Local, Google Maps, and Bing Local have opened out the web as an advertising platform for small businesses, reputation has become more vital than ever before. It’s…
The internet and social media wield enormous power. So much so that some people hark back to pre-digital days and would like to erase all traces of their existence and identity from the World Wide Web. If this sounds like you, read on for a ‘how to guide’, on making yourself disappear from the internet….
