by Tsvetelina on November 20, 2018
A wise man once said that the difference between marketing and effective marketing is very simple – one is saying you are good and the other… is getting other people to say you are good! Which opinion would you trust more? Take for example your beauty salon – you might offer the most cutting-edge high…
What is your first source of information when you want to find out more about it? Google? Yahoo? Well, now that you’ve answered the question yourself you will know why ranking high on the search engine is important for your beauty salon marketing. New to local search and salon SEO? Not sure where to start?…
Did you know that almost 100% of people sleep with their phones? How about the fact that on average people will read a text about four minutes after receiving it? Can you guess what that means about the importance of salon text message marketing? You’re guess is correct – salon sms marketing is a marketing…
Nowadays salon marketing rarely means just the occasional posts on social media or handing out flyers. With the rise of social media blogs and people spending less time offline and more time in the virtual web space, it is a foreseen consequence that your salon marketing will have to incorporate some content marketing strategy and…
Are you interested in advertising your salon but not sure where and how? Still relying on traditional advertising but want to go digital? Keep on reading and you’ll find out whether salon advertising online is the best option for your beauty business. I can bet you whatever you want that you’ve seen at least one…
A wise man once said… If you can‘t find it, Google it. Which pretty much sums up how modern business marketing operates in the era of the Internet. Every beauty business needs a strong website marketing strategy – a modern marketing rule. After all, research shows that the majority of people head to searching engines…
Did you know that hosting an event to promote your business can prove 10 times more efficient than other marketing strategies? “Why is that“, you may ask. The answer is simple – it puts a face to your brand and creates real live personal engagement; a result that simply using social media marketing, for example,…
When was the last time you used email marketing? Can‘t remember? Did you know that you could be missing out on an affordable and effective marketing tool? Yes, that‘s correct – salon email marketing can be extremely useful and cost-effective. If used properly, that is. For starters, YOU control who gets to see your message,…
As the world goes digital, so do businesses. Although online marketing continues to play a tremendous role in the way businesses operate, many salon owners tend to forget the value of the classic offline marketing strategies. Want to give your salon business a real marketing boost? Not sure how to advertise a beauty salon? Think…
Behind every successful beauty salon there is a suitable and feasible advertising campaign. In most cases, however, salon owners lack experience and have little knowledge how to properly advertise a beauty salon – testing the water through a process of trial and error. Unfortunately, this is often inefficient and costs time and money. Which is…
