‘Franchise Marketing’ Category

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by Dani Peleva on January 11, 2017

How to Design a Viable Social Media Contingency Plan For Franchise Businesses

When disaster strikes, you need to know what to do. Having a viable social media contingency plan for your franchise is going to be your saving grace… Don’t be the company that has a knee-jerk reaction to a serious crisis. Don’t be the brand owner who responds with a ranting tirade about a customer’s personal…

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by Dani Peleva on December 23, 2016

Your 10-Step Guide to Managing Negative Reviews for Franchise Companies

It can only take one poorly managed bad review to destroy your carefully built reputation. This guide to managing negative reviews for franchise companies will show you how to make sure that when the proverbial hits the fan, you know what to do. Are you having an online argument with a customer over bad feedback?…

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by Dani Peleva on December 21, 2016

How to Deal With Negative Reviews of Your Franchise Location

Any modern business leader knows how important online reputation management is. But do you know how to deal with negative reviews of your franchise location? Because a franchise business takes all of the issues of standard reputation management… And then it dials them up to ten. This means how you deal with negative feedback is…

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by Dani Peleva on December 19, 2016

Franchise Reviews Importance: The Problems, Advantages, and Power of Customer Reviews

Franchise reviews importance cannot be overstated. The numbers vary depending on which surveys you consult, but one thing is clear: These days, nearly everyone relies on online reviews to choose the company they’ll use. The power of customer reviews is such that they can lead to dramatically increased sales (some data points to a figure…

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Publisher

by Dani Peleva on December 16, 2016

How to Build Your Franchise Review Improvement Strategy: Review Management For Multi-Location Businesses

Your online reputation can make or break your business. That’s why having an effective franchise review improvement strategy in place is so important: What do you do when you get a bad review? What are your reviews telling you about your business? About the services you deliver? About how different franchisees are performing? Monitor. Analyse….

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Publisher

by Dani Peleva on December 14, 2016

Franchise Reputation Management: The Hidden Key to Your Own Global Brand

Trying to grow your brand? If so, few things will be as important to you as effective franchise reputation management… Even in the days before the internet, your reputation was something that could make or break your business. In the always-online world of today, one small negative incident can quickly balloon into a full-blown reputation…

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by Dani Peleva on December 12, 2016

When Franchise Reputation Fails: Ten Top Tips to Stop Your Brand From Being Burned

Franchise reputation fails can happen to any company… It’s that one negative review that gains traction. It’s that one marketing misstep that goes viral. It’s that one poor piece of customer service that interrupts your flawless record. That’s why knowing how to build and maintain your franchise reputation even in the face of crisis is…

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brand marketing
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by Dani Peleva on December 09, 2016

Branding Consistency: 6 Little Known Secrets Behind Building a Successful Franchise Brand

Imagine that consumers trusted your company even before they bought a product from you. What if consumers came to you because they knew the kind of service they’d receive even before they walked through your door? This is exactly what branding consistency will do for your franchise. But how do you build this sort of…

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by Dani Peleva on December 07, 2016

How to Motivate Franchisees: 9 Winning Strategies to Nurture Network Commitment

Do you want to build a successful franchise network?  The best way to do it is to learn how to motivate franchisees. Because a motivated franchisee is a profitable franchisee. To motivate your franchise owners, you’ll need to think about their goals… The first is simple, and pretty much universal: Every franchisee wants to build…

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Publisher

by Dani Peleva on December 05, 2016

7 Steps to Effective Multi-Location Business Communication: How to Connect with the Franchise Network

When it comes to a multi-location business such as a franchise, effective communication is vital. So what happens when you’re struggling to connect with the franchise network you have in place? Take the steps detailed in this article and build closer relationships with your franchisees. We’ll start by looking at the overall goals of building…

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